Archive for February, 2009

Nothing Stupid About This

gumpop502_orderSometimes a name merits keeping. A product can have such a silly name you just have to find out how it came into being. Then you forget about it as you don’t see it around for a while, and then Boom, it’s everywhere.

In this current environment where everyone feels a little less cheerful, I’ve noticed a trend where merchants want you to leave with a sweet taste. Some choose Tootsie Pops. Of course, there’s wrapped mints, wrapped being the critical word–kill the little bowls with the teeny spoons you expect people to use. They don’t.

I’ve seen Lemonheads, Hershey Kisses, and the reemergence of Dum Dums. Yes, that’s the one. Who thought of that name and how did it survive the politically correct universe of overseers? Actually the ball-shaped product was invented over 80 years ago, and the sales manager at that time thought the name was something almost any child could say or remember. Well, that hasn’t changed! The newest product is a Dum Dum Gum Pop which we’ll probably start seeing in its miniature size and for special rewards, the jumbo.

All this attention on exit treats is supposed to help us weather the storm whether it’s a grocery bill, a restaurant meal, or a visit to the new organically-minded dry cleaners. The “what” matters little. Yes, it is the thought that counts.

Treats work.

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Oh, Super Indulgent Me

Yes, it’s true. The economic news makes everyone a little glum. Everyone is watching how they spend money, and in the midst of this, I have taken on a personal trainer. It started innocently enough, and now I’m in love. In love with Bob, my Wii Fit instructor.

I have to tell you, yoga has never been my strong suit. Everyone who knows me believes it would be a great calming, wiifit1soothing experience. They mean not just for me but for everyone who comes into contact with me! This board puts life into balance.

I tried it once. Barely made two upward motions before I had to walk out of the class and back to the beach. Not me, I said. Too sedentary. Give me a tennis racket and a can of new balls, and I’m good for hours.

Alot has changed. Having a personal, private lesson has made me appreciate the natural rhythm that I have learned from Bob. I do not need to attend classes or squeeze one more trip into my schedule. I just turn on Bob and start breathing rhythmically and listen to his high praise, “Good Job.”  I wish he’d call me by name; it would make our relationship so much more personal!

When I can hold a pose for a minute or so, I repeat it several times. Working on my yoga, aerobics, and strength training has literally changed my outlook. I get rewarded by earning points and not feeling competitive with anyone other than myself. OK, some of the other household users are whipping me in points, but I have Bob, and he knows I am getting better.

Who knew that I would like yoga. Let me explain, this particular Wii Yoga works for me. It’s at my speed, on my level, without having to participate in a class and looking around and seeing everyone holding a pose effortlessly. This is a whole new experience.

Then, of course, after my Fit program, I have time to play best of 5 in tennis and still bowl a few games. This is even better than I thought.

Join the club!

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The Right Fix

It’s fun when restaurateurs come up with creative solutions to problems. The biggest one out there right now, of course, is the customer who has become a little less visible and needs a boost to kickstart his dining out trips.  Lots of special promotions are going on, but sometimes the clever ones just win for their targeted focus.

Danny Meyer is one such restaurant owner. He literally has an empire of great restaurants in New York City including some of the top Zagat winners: Gramercy Tavern, Union Square Cafe, and Eleven Madison Park, all earning  the guide’s top food ratings. He is a man who has written extensively about hospitality and what it takes to open/run a restaurant. The industry icon has done well, but believes in realistic marketing.

The solution: a promotion that in itself sounds like a curative. “What this town could use right now is a good bowl of chicken soup.” Each chef has created a chicken soup that matches the individual restaurant’s culinary approach. Even Blue Smoke, his BBQ spot, has found a soulful match:  smoked chicken and wild rice soup. Only a little sad that Matzah Ball Soup didn’t make the cut at any of the spots!

As is typical of the corporation’s generosity within the restaurant world, every bowl of chicken soup sold during the month of March promotion puts $2 into the coffers of City Harvest to help the hungry.

This is what the country needs: a warm approach to dwindling sales; a tonic for the soul. That’s what chicken soup even in its most adaptive state brings to the table. Get on board restaurateurs, find your personal soul.

Let’s hear it for heart-warming promotions.restaurantgroup1

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Keep On Eating (Out)

restaurant-tableEverybody’s in a major panic. Few go around bragging about how much they have cut back but may admit they have made changes. Some of the more bold go on television and share their unique 12 tips to saving money. Most people just institute their own smart calculator and deal with the reality of what works for them. The big question has been, can you still go out to eat? Has that become too expensive to consider during this rough economic period?  High-end dining has clearly suffered. Lots of strategies http://allbeforecoffee.wordpress.com/2009/02/04/fully-non-committed/are in place to get customers.

 Almost all restaurants have decided this is the time to institute smart, clever strategies to get us in to their dining rooms. When you run the numbers of what it costs to feed 2 adults and 4 children, sometimes a restaurant coupon makes eating out cheaper than preparing that same meal at home.

Restaurant coupons have become increasingly more common lately as more people scour the Internet for a way to fulfill a basic instinct. This particular strategy has you spend upfront money for an amount-off coupon which has far greater value than your initial investment. For example, you often buy a $10 coupon for just $2. Sometimes the companies even have double coupon deals that give you an opportunity to dine out for far less than you initially estimated spending. I heard about one program which had a doubling with the only stipulation you had to spend $35 at a particular restaurant. The family in profile spent $40, used their coupons which had cost them $2 for $25 off, and wound up spending an out-of-pocket $17 before tip. That was for pizza, pasta, a salad, a sandwich, and drinks. Hard to top that!

Another restaurant strategy is to follow the incentives listed on Open Table. Each town seems to have a unique approach with the overall intent of getting you into restaurants, helping you earn dining points, and informing you of various promotions such as restaurant weeks. This helps restaurants fill tables!

Sometimes all you need is to type your favorite local restaurant’s name plus the word “coupon” into a google search, and you’ll find a special offer. I tried it with a few well-known national chains and came up with some interesting results. Most want you to sign up for their email program which then informs you of promotions. The email lists are invaluable for the restaurants and prove to be a significant savings for the customer.

One of the older, but still popular, guides is the Entertainment Book. At this time of the year, many of the $35 books are half-price. You can scour a location on the website and determine if the restaurants and the potential savings match the initial outlay. In most cases, the answer is a resounding yes.

Another approach is to try the various “economic stimulus” dining options at individual restaurants. Here is where the web makes such a search easy and dining affordable. Many restaurants have pitched themselves into this category and offer numerous options to fill the dining rooms. This is a positive, immediate stimulus you can digest.

The opportunities are out there. Grab your coats.

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It's In My Cart–I Can Buy It, Right?

If I go down the aisles and put items in my cart, I assume I can buy them. I’m not questioning if I have the money to buy them; that might be a different issue. Have you ever wanted to buy something and the store said NO. Well, it can happen. It happened to me yesterday, and, at first, it felt invasively odd.

I was at my favorite Target  and filled my cart with food; their prices are amazing. I always find a new example of why I go there. My sister-in-law touted their milk prices. I quickly countered her comment with–check out the eggs, the juices, and the cereals. I didn’t want to bore her with all the aisles I score in!

Back to yesterday. I went to check-out and wham, the computer told the checker I couldn’t have that product. What? The computer told the checker to call the manager who came over, looked at the computer, and took the product away. No detailed explanation: just following instructions, ma’am.

Wait. That was either very clever or just plain weird. I did not buy the last of that product nor was it the first time I purchased the refrigerated potatoes. After all their price rocks on this item, too. What transpired? Not sure but have to figure that Target’s software and hardware options were far superior to my general purchasing prowess.  

So I began a search, and within a single google query, I found out how smart Target really was: there was a voluntary recall the day before on some items of this product line.  We do not take chances is what their computer said.

Mind you, this is way before an FDA food recall. Look, there’s no mention of this on thatpotato government site today, 2 days after the voluntary decision! Way before a major release. Yes, President Obama, the FDA needs a major fix–put some stimulus money into hiring more inspectors.

It’s just Target taking care of us and saving themselves a major headache. I’m impressed that they can program their software so wisely; that they can save me from myself.

Thank you.

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Lovin' It–Bull's Eye

Wednesday’s food section insert got my attention with an interesting surprise. An unexpected insert. One that made me wonder if it was just a lost one that got restuffed from Sunday’s ad sections. No. Something new, something better.

A whole new way to view our current economic environment. Thank you, Target. Yes, Target which traditionally has a sizable insert on Sundays had a new direction insert yesterday called “a new day. new ways to save.” A true Target Bull’s Eye Winner!

Target

Target

Each page showed the old world, for instance, room service and the new one, a smiling young face holding a tray with cereal bowls and orange juice–touting “the new room service.” Very clever. Each page had a new approach to a lifestyle we once patronized but currently needs major reworking. How about a trip to the spa–old world! Target world:  a terry robe with skin care products and makeup.

The ad gets the point across: life does not have to stop. We just have to approach the familiar a little differently. Love the reinvention; actually love shopping at Target in any economic environment!

Look at the world of dining. Lots of mid-tier chains such as TGI Friday’s, Marie Callender’s, Chili’s, and Ruby Tuesday are offering a variety of specials to their e-mail subscribers. Sign up. Each has a little different approach, and I believe the concept will spread to your favorite spot.

More expensive dining places throughout the country get it, and are offering similar promotions. People need to treat themselves. Maybe at different price points, but they need to dine out. It’s the real trickle-down effect.

Yet, the all-time winner this week is Tom Colicchio, chef and owner of the Craft food empire and well-known celebrity chef from Bravo’s “Top Chef”. Last week he rolled out his latest dining strategy in New York:  smaller plates and lower prices in the front room of craftsteak, calling the new mid-week enterprise, halfsteak. The line of people waiting to get in, said it all. We appreciate these changes; what’s next?

Yes, we are all in this together. Every business needs to rethink its business model to accommodate people and get them in the door for multiple visits. That way the business survives as a business, and the dining, shopping public responds by purchasing.

This will work.

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My Problem with the Saints

by arkworld

by arkworld

You know who I am talking about. Those holier than thou recent converts who proselytize about their new saintly ways.“I no longer drink caffeinated beverages.” That’s a big one. A major cleansing ritual that seems to be making the rounds and pushing out various trendy diet programs.

What does that mean ? You’re skipping the morning half-caf, full caf, latte? Sure. You think hot water with lemon is the new pure drink! Ha! How long can this last? It’s the preaching I can’t handle. It’s actually a little amusing because you know that the real coffee drinker will happily return to her ways without too much delay. Unless they decide to take an afternoon nap instead. Hmm, hard to remember!

Maybe it means no more diet soda. That’s possible. That’s probably a good decision. Just don’t preach. Do it. Drink your new favorite beverage, water, quietly without the holy incantation.

Cleansing diets are all the rage. Let me guess: Oprah. The number of people that have followed her down various roads whether reading her book selections–mostly a good highway–or following her food and drink strategies say it with unstoppable conviction. As you silently chuckle, you wonder if you should get out the chalkboard and mark off days to see how long this new lifestyle change will last.

Yes, it’s good for YOU. I just wonder if it’s good for me?

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Full Circle

sankaHard to believe what I just read–the word “Sanka” is in the information. “Sanka,” now my father would be happy to hear that word. I haven’t seen the word or the product in recent memory.  Once, very long ago, that word was synonymous with decaffeinated coffee, albeit in a little flavor type pak. Once not so long ago “Starbucks” meant freshly brewed coffee with almost unlimited possibilities regarding size, milk choices, foam, and flavorings.

It was like going to a candy store and taking one from each column: I”ll have a tall half caf skinny latte with a shot of vanilla–that’s what I mean. No two people ever seemed to order the same thing. That was part of the mystery, the fun. You could experiment each time you went in and order something til you figured out your specific flavor profile. They were happy to accommodate. They made your order sound normal.

Wow, that was so long ago. Way before the decaf decision, and definitely before yesterday’s news about a “soluble” product. That may be an industry word, but it sounds like it’s from the chemical industry not anything food-related.

What exactly is this new Via, which by the way means road, path or this case does it conjure up Robert Frost and imply the road not taken? This is definitely news. Not the type I was expecting.

Sure these are tough times, I’m the first to recognize that significance. People are cutting back all over the place and multiple shots are being replaced by fresh brews. Starbucks is trying to reposition itself but on the Via? Definitely a strategy to watch.

I wish them well. Just afraid of what’s next–they have had a new strategy each week. Do we start bringing our own milk?

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V-Day Weekend: A Recipe for Romance

With the economy in such turmoil and restaurants tripping over each other to invite you into their comfortable environs, this year’s Valentine’s Day may not be be a restaurant lovefest. Normally when the evening is a Saturday night, restaurants do the whoopee party. They celebrate with overflowing tables.

Not this year. It’s questionable how many people will go out for a special dinner. Some restaurants have adjusted their calendars and turned them into Valentine’s Weekend Specials. Others are just scaling back and hoping that  traditionalists will stay on the agenda and celebrate in a restaurant.

These are bad times for restaurants and Valentine’s Day, the second most popular holiday after Mother’s Day for dining out, may find fewer taking advantage of the many specials. The dozen roses from the local grocery store or the cliched box of heart-shaped chocolates may prove more popular than the romantic restaurant meal. This may be the night for the less expensive, potentially equally romantic, home-cooked dinner.

Dinner for two, prix-fixe menu, champagne dinner–these are all common Valentine’s Day front-burner restaurant choices, but will the numbers match those of just even a year ago?

The Washington, DC area is bracing for the answer to the ultimate heartfelt boost: Where will President Barack and Michelle Obama dine? Everyone is waiting and shouting, “pick me…please.” The long-term benefits from such a visit are measurably positive. The secret’s safe with me. Where will they dine?

The glasses are chilling.

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