We’ve talked a lot about coupons and the importance of coupon giveaways in this economically challenging environment. Now, here’s a fun one: Balducci’s.

This high-end grocery/gourmet market on the East Coast has had its share of trouble including shutting down the original brand name in New York City. Some of the stores were kept open and the barrage of coupons began: daily deals, on-sale items and a weekly flyer. All of this, as with most coupon savings whether grocery or restaurant, come to those willing to receive email–not so hard–truly worth it.

Then there was the $5 off $25 coupon–a true local favorite. Have had neighbors come by and ask if I were using mine or if they could have it. Now, I’ll probably have to disconnect my door bell as they just introduced a lower spending amount and $5 off–coupon reads $5 off $20. You do the math–you can save $5 in your Balducci’s spending and literally receive a $10 savings. That translates into having only to spend $20 not $25–so $5 there and $5 off the new lower spending promotion. Stick with me–this gets interesting.

They are definitely trying to get a message out–help us stay in business–not a bad plan if they lowered all prices. Just think of how that equation would work: People would enter the store and shop because there would be noticeable savings and then they would receive a double reward: Lower prices and $5 off!

They hear something howling outside the remaining stores; now they just need to open the doors to savings a little wider.

It’s possible that it can work.