Yes, it’s true. Grocery stores, convenience marts, and even big box retailers have devoted sizable shelf space to 100-calorie boxes of whatevers. If you can make it fattening, the companies seem to say, we can also make it available in a lower calorie count.

Whether it’s chips, cookies, crackers, or candy, the 100-calorie boxes beckon. You name it, and it is probably available in mini-packs. BTW, they’re perfect for lunch boxes, desk drawer indulgences, and road trips. No one, not even Little Debbie Snacks, wants to be left out of the marketing game.

Not all is sweet news. Maybe we are using more paper and increasing our environmental threshold. Or, just maybe, we are overeating. Can you just have one? Personally, I think the gimmick gave you permission to overindulge. It’s just 100-calories, you convincingly said to yourself, as you grabbed a couple bags of Oreos. Sad news there, they didn’t have the filling that made you covet the product in the first place! Then along came Oreo Minicakesters–got ya! They solved that complaint!

Multiple bags. Hmm. Opposite of the original weight-loss approach; rather a weight-gain strategy that seemed to gain hold! 

Not just overeating, but maybe you’re not just adding to your waist but to your budget, too. They are hardly the economical way to shop in this cash-conscious environment. Phil Lempert, who calls himself the Supermarket Guru, has been questioning their longevity. He is quick to point out that Ziploc makes a snack bag size, a perfect container for your own variation of mini-snacks.

If you like nuts, a few of those, please. Add a few raisins, and a piece or two of your favorite dried fruit and you have a personalized trail mix. A million possible examples.

Smart marketing. For those who remain clueless, there’s even a cookbook!

Seriously.