OK, just when you thought you had read everything about high-powered beverages, someone comes along and says, slow down, you move too fast. Actually I thought every time you opted for a beverage you were giving your body a chance to chill, to relax. Nope, I was wrong. There is a whole market brewing of so-called relaxation drinks to move people out of the hyper modality of monster drinks into the quieter space of calming drinks. Some of these so-called beverages have been in the market for a couple of years but are now being targeted as a way to cope with the economy.
Really. Do we need to purchase one more specialty product that is probably expensive to help us slow down? The article talks about how these drinks have become especially popular during these tough economic times. We need to take the hype out of the glass and replace it with the soothing tonics that calm us and right us instead of fire us up into hectic space. That’s the gist of the Washington Post front-pager.
Wait, don’t these drinks have qualities found in a basic herbal tea bag? Can’t the green tea aficionados claim they already own this market space?
If we need to slow down, we know we should give up the drink and take out the oars, the bikes, set up the Wii for yoga and a little boxing, and you’ve scored: Relaxation. Wait, that’s the pitch of the drinks, they are talking to the exercise crew, too.
What’s the solution? Probably, it’s this simple: Drink more water and get some sleep.
I’m sticking with the Nunchuk and my regular drinks.







#1 by DRM at August 18th, 2009
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What a charade. I am with you on this one. Take the money you were planning to spend on these drinks and either buy some vacation time or a trip to the beach.