You can learn so much from New Yorkers. They get the next big craze and know how to give it proper attention. Just last week I watched no fewer than 5 people order Coconut Water. Yes, it was hazy, hot, and humid, and I could have just as easily been perspiring in the Caribbean, but instead the island drink had worked its way up to the sweaty streets of the city. If your expectation is something super sweet–move on. If you want a substitute for plain water, you may be on to something. Anyway you’ll be at one with all the advertisements that are sprouting up everywhere.

As long as it is served super chilled, this no-sugar coconut water drink has the advantage of providing some vital potassium. It could easily compete in the sport electrolyte market, and quickly solves the thirst-quenched, heat-inspired need. This is not the super sweet product that makes Pina Coladas; instead it is the pure liquid from the fresh coconut. It could be considered totally tasteless, but plain water can fall into that category.

If you want to be drinking the next big thing, then this is the beverage of choice. I’m not the only one noticing this trend: Pepsi
decided to invest big time on this new drink. Right now they may focus their attention in South America, but it’s doubtful if mass marketing in the US can be far behind.

Take a holiday: Grab a straw, enjoy your new water.