farmfreshBy all indications, it looks as if The White House is championing efforts for a farm stand, a farmer’s market, near the White House. This has been a wonderful spring and summer with First Lady Michelle Obama openly visible in the city promoting healthy eating and trying to get her message across about fresh, local foods. The White House Garden, by all indications, has been hugely successful and productive. Her outreach to youngsters whether to help dig the Garden, or to taste the fruits of their labor has been met with positive smiles (check out the videos on the Garden website).

The message quite simply says we need to teach the young and their families about the importance of eating healthy, about supporting the farmers, the growers. Now in what looks like a major coup for DC-based FreshFarm Markets, the operators at this new location near The White House. That is if the street permits, closing a small stretch of road near the White House for Thursday afternoons until the end of October, pass the approval process. Since the expected hours for the Market include the dreaded DC Rush Hour, this is not a plan without controversy.

At this point in time (one week before the anticipated opening), it is unclear how much produce, if any, will come from the White House Garden and if that will be made available in a less expensive format to those in need.

One possibility is to add this location to the DOUBLEDOLLARS program that FreshFarm Markets offers at two locations. The Wholesome Wave Foundation has made it possible to provide matching market food dollars to customers who use Food Stamps, WIC, or Senior “Get Fresh” coupons. Such a program provides the necessary outreach to individuals who otherwise would find the local, farm fresh products exorbitantly expensive.

Opening a farm market near the White House, whether produce came from the Garden, or not, would be another important step in the Administration’s food outreach.

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