That’s a silly question: In my world every day is National Coffee Day or at least a day of extreme interest in my brews. One day a year–that’s a joke. Everyday has the potential to honor coffee. Look at what the folks from Filterfresh think: They get it with a contest and a prize for those who have the love of the filter. That should get you on board.

I think the irony is that today, this revered bean day for those looking for a single-day celebration, coincides with Starbucks National Roll-out of Instant Coffee. Almost everywhere, but the market reach is growing. Great name: VIA, but only time will tell if this is a winner. So many months ago, the concept was introduced. It felt odd then and still has that flavor: Instant. Don’t we want just-brewed–what happened to that mantra?

Ok, how funny: A day to honor the Great Bean and an Instant footnote!

Comical, I’d say!