All that talk about calories, soda taxes, nutritional campaigns against soda, and bad-mouthing sugar has the Coca-Cola Company in a hyper-creative mood. They just announced an introduction of a 90-calorie, albeit smaller can, of Coke by December for several East Coast markets, with a national rollout by spring. Great holiday stuffer!

Do we really need 16 or 20 ounces? That is the question they have decided deserves a resounding NO, at least a sense of not all the time! Be happy with a smaller can and fewer calories is their new modus operandi. Wait there’s more.

The company seems to be making moves in the direction of pure cane sugar and away from high fructose corn syrup; after all, that is the basis of their already popular soft drink during the springtime Passover holiday when corn products are not allowed in the Jewish diet.

So the question is why can’t they make that sweet, non-fructose, product year round? Turns out they do in Mexico and lots of Mexican cafes and markets throughout the country have it for purchase. The New York Times piece started another whole soft drink buzz about the virtues of the more natural soda. Check it out; this naturally sweet product is not that hard to find–try Costco!

Stop the presses: Pepsi wants a cup of that action. They plan to bring back Pepsi Throwback starting at the end of December.

Natural sugar is gaining the attention it deserves. BTW, the natural lineup is not just limited to namesakes Pepsi and Coke but goes deeper into the product line.

We will be healthier from all these re-bottling efforts.