I have been resistant but lately have started to tweet (twitter.com/allbeforecoffee) as a vehicle of immediacy; truly, instant communication. I used it when I heard about the latest ground beef recall. (For some reason, I still do not have all the wireless contraptions cooperating–it seems it took several days to appear in my twitter account from my mobile post–went by way of??)

It’s fine for a heads up message, but this recall is far more invasive and needs banner type attention. I have blogged numerous times about food safety and specifically about burgers, but this time the impact seems even more frightening.

What was a smaller E.coli warning has moved into headline space. People need to know. Products need to be returned. Freezers need to be checked for product. This is a sizable recall notice affecting multiple states and covering a broad range of supermarket shopping locations.

Consumers need to be aware, and then after that we need answers to what appears as a lengthy list of unending questions: How do we stop this from happening again? Who do we trust? What is going on? What next?

Although we have praised the efforts of the Administration in setting its food policy agenda, we are still struggling with the overall issues of food safety. BTW, you can follow the foodsafety folks on twitter!

For now, hamburgers are off the grill.

When can we feel safe?