When you make the rounds looking for tasty, not cardboardy, gluten-free products, you are assured of one common theme: High Prices. No matter where you shop, a bag of pretzels, gluten-free, is almost the equivalent of two or three regular wheat-laden bags. There are always deals and coupons for the latter category to ease you into snack nirvana.

Not for gluten-free products: The mark-up is significant. Finding the tasty ones (Glutino) and other snacks (Lundberg) make shopping a little less of a challenge. Interesting that Glutino just adjusted its product packaging, giving more prominence to its label. If grocers would just figure out where to place the G-F line (does it go in a section of an aisle by itself or does it comingle with similar products?), we could shop without so much interweaving among the aisles.

As for new packaging and heightened awareness, General Mills boldly showcases the term “Gluten-Free” on many of its familiar products. The big news is the introduction of its new website to help us broaden our G-F knowledge base: Live Gluten Freely. They have taken the guesswork out of a lot of label reading.

One can only hope that other large manufacturers will follow suit and do a product listing of G-F items and help us shorten shopping time.

Now if one of them would only do something about the pricing, more people might feel comfortable about making the healthier switch!

Hello, can you hear me?