All that research. All for naught. Running around. Checking the Internet. Making some calls and then–right there: Anheuser-Busch’s Gluten-Free Beer: Redbridge. The beer is made from sorghum and is free of wheat and barley. So people who need to be G-F do not need to miss out on beer.

Gotta figure the few places I went looking for G-F beer had some kind of an issue with the supplier or they would have stocked the product. After all there were plenty of other Bud family members lined up on the shelves and in the refrigerated sections. One store told me they tried to get G-F beer but price gouging was making it too hard to carry as few people were willing to pay $12 for a 6-pak.

What they didn’t tell me is the real story as this product is readily available once you find out that you do not need to go exotic but can find the beer in the Bud family! The irony is that several sales people, at different stores, told me that they get several requests every week for a G-F beer. Guess what Redbridge is priced similar to many other Bud products regardless of its wheat-free characteristics! No price gouging; just a lager.

Stock the products consumers want. Finding the distributor is not difficult. Stores are missing their mark as the G-F market continues to grow.

Caps off for a cold stein.