At least merchants who believe in fairy tales have their windows and aisles all gussied up for an event that is four weeks from today. OK, don’t panic. The all-American lovefest, commonly known as Valentine’s Day, has become a major marketing opportunity for retail, grocers, and restaurants. Also anybody else you can think of, like those little Girl Scouts who are already out hawking their yummy cookies.

Besides the giant heart-shaped boxes of candy, this is the year you might consider designing your own specialized candy bar for your love. The German company Chocri has figured out that Americans, too, have a sweet tooth and are offering us the opportunity to personalize a chocolate gift with Fair Trade, organic, Belgium chocolate. This has real possibilities, especially the Marzipan rose!

There’s also time to go the personalized M&M route, and the almost limitless array of other candies already dolled up in special V-Day boxes. Sweet choices.

Besides chocolate, which I have few complaints about unless it is milk chocolate rather than higher concentrations of cocoa, there are other wonderful food and beverage options. How about coffee or tea? Plenty of those already packaged up and ready to go. Don’t forget wine–so many choices. So many winning opportunities: Maybe this is the time of the year to think of a wine club, a lovely possibility!

Or just purchase a special wine for the final touch to a beautiful evening. How about a Late Harvest Riesling or a true Ice Wine to warm your spirit.

So many wonderful food choices for a special Valentine’s Day.