We can take the guesswork out of the mystery. Seems the food of the decade has finally been announced: YOGURT. It wins for its popularity, health notes, calorie wars, price point, portability, and its extensive flavor profile! We should note that it comes in almost every imaginable type of container from squeeze to frozen: All strategies that broaden its appeal.

Sales of Greek yogurt can certainly attest to popularity. How many ever had Greek yogurt before Chobani emerged on the scene? OK, maybe once or twice as an accompaniment at a restaurant or as a mezze choice. Now it is a visible player on the shelves of grocers, quick service lunch counters, and big box retailers. The company has managed to take us from a limited world of yogurt understanding to one where they dominate in the small bowl category! Plenty of branded competition across the board even in the Greek section of the numerous yogurt displays.

I also think yogurt wins such an accolade because it is the leader in the one-handed food approach to life. We text, SMS, read, email, and eat all simultaneously. Oh, yeah, we drive under those conditions, too.

So many choices. So many brands and styles.

I’ll take blueberry.