We’ve read and talked about plastic water bottles filling up the recycling bins and having no place to go. That we are stretching the limits of sustainability. Now, there’s a clever, and colorful, solution to the problem.

Welcome to Bobble, the little insert that fits inside a plastic bottle and filters regular tap water. Clever; smart; practical. BPA-free and, of course, reusable. We’re talking about an affordable solution with its activated carbon filter that goes into action and does the work of about 300 water bottles. Do the math: Not just on the wallet but on the environment, too.

You’ll love the design and the choice of 6 bright colors. Credit industrial designer Karim Rashid, a well-known design icon (who helped change the face of many of Target’s aisles), with the look.

With your reusable bottle, you won’t have to look far to fill ‘er up.

It looks good enough to drink!