Whenever a conversation turns to obesity numbers, one food group gets a big shout-out, a negative one, the super-sized drink market. Since customer demand often dictates product roll-out, or at least it seems there’s a connection, big turns out to be better. Look 7-Eleven figured that out a long time ago with the success of the Slurpee. All the fast food guys have cups the size of an infant’s skull, and now Starbucks is testing the truly large concept.

What do you call a 31-ounce drink if its not a Venti Plus? OK, a Trenta. First, we had to learn Starbucks lingo as in short, tall, grande, and venti instead of the tiny, small, medium, and large standards. Now we need to add another word to our vocabulary: Trenta. Super Size Me is accurate. The iced tea and iced coffee size is being tested in just a few markets, one on each coast, Tampa and Phoenix. That’s almost 8-oz larger than their venti!

This is all part of a trend toward bigger sizes in the belief that bigger is better, cheaper, and a deal. Price wars are already in place for the ginormous drink market.

The unsweetened route is the way to go, as it’s reported at less than 5 calories; the sweetened version just under 200.

If this becomes a national rollout, the competitive, super-sized drink market will create one cool summer beverage war.

Iced coffee drinks rock.