Everyday is St. Patrick’s Day in the green wine industry, a growing segment of overall viticulture. For the same reasons many agriculture farms converted their soil to meet the strict organic guidelines, a number of vineyards have undergone the change to the organic, green life label.

Those who plant vines in soil without chemicals and adhere to the pesticide-free guidelines are bringing an ever increasing new crop of flavor-rich, intense terroir to market. In California’s Mendocino County, there’s Frey Vineyards, a winery devoted to the sustainable, organic, and sulfite-free production since its first plantings in the 1960s. Maybe a better known and more easily attainable wine comes from Fetzer. Their  view on sustainability impacts every part of their wine operation. They admit that there are still a shortage of grape growers producing strictly organic grapes, but see the number steadily increasing. More oenologists are moving in this direction and various organic certified sustainable wine organizations are advocating the message. Grouping these wines together with an easy to recognize stamp or label helps consumers sort through the myriad of wine selections.

So as you go green and think green today, consider the ever-growing Organic Wine market. If your wine merchant does not have an organic section, help educate him to the positive possibilities.

Sip responsibly, go green.