You know the old John Belushi skit on Saturday Night Live: No Coke, Pepsi. (OK, here’s the script). Well, there are parts of the current restaurant world that are making the same assumption. Maybe it’s cost that determined this was a good idea. Maybe it’s the love of a particular food or the fact that someone has one good recipe but the desire to be in the business. Whatever the analysis turns up, the single focus restaurant is becoming more common rather than disappearing.

If you can have a rice pudding place in NYC, then any concept seems possible. The latest trend that’s in an expansion mode is the cereal place. Seriously when we have to go out for cereal, we have reached some sort of new low. Get a bowl, sprinkle some O’s in it, add milk, OK, add a banana and you’ve got it. What is this spot called The Cereal Bowl? Sometimes you can’t make this stuff up!

A Florida concept has spread its wings and opened its newest location in DC. What makes it work is the Maggie Moo principle of cereal; it’s about more than just a scoop. Sure, there’s ice cream but people want it fluffed up a little. That’s what the new cereal restaurant does. It can be a breakfast option or an anytime visit when the cravings for a something a little different takes over.

It’s really less about cereal and more about creativity and fun. It becomes a destination; a place to hang out and linger over the organic coffee and your own creation. Rather than buy 10 different kinds of cereal, you just pop in here and go wild. An all-day stop: They’ve got you covered with yogurts, smoothies, and parfaits.

Coke, please.