As you’re on your 90th cup of coffee trying to remember a year’s worth of expenses for your IRS forms, think about the various businesses that have turned the dreaded day into a marketing opportunity. Get ready to celebrate. Here’s a mini-primer of positive news for the dreaded April 15 Tax Day.

–Whole Foods Market started a week-long promotion (4/11-17), Tax Relief Week, with specials throughout the store and a cup of free coffee on the 14th–hope they plan to burn the midnight oil, too, as we’ll need that cup wayyy later than the regular closing hours!

–Starbucks has an early Earth Day present for you on Tax Day: Bring in a reusable travel mug on the 15th and get a free brewed coffee (up to 20 oz.). BTW, they are doing the mug venture daily by offering 10 cents off the cost of a beverage when you come in with your own mug.

–P.F. Chang’s celebrates the 15th with 15% Tax Relief Savings on every order except Happy Hour specials. That would be redundant!

–Cinnabon. Hit the mall stores from 6-8 P for Tax Day Bites. Get two free bites of their new cupcakes with flavors as tantalizing as Chocolate Passion or 24-Carrot Cake.

Check your individual city as so many local places figured out you need a break on the 15th whether or not you’re getting a refund. Here’s a winner from DC:

– Zola offers a repeat of its popular strategy from last year: Sit in the bar, sip a special IRS Raspberry Cocktail and enjoy the 3-course prix fixe special for lunch or dinner, and they’ll pick up the taxes. The Day is taxing enough! If your chaotic nature takes charge that day, don’t worry as the restaurant will have IRS forms, calculators, and envelopes. If you can manage the completion by 11 P, they’ll even mail the forms for you. Grab a seat.

Go out. Enjoy. Mark the end of the anxiety with a mini-celebration.