Although we have acknowledged the interest in an Earth Week focus, the single day, the 40th anniversary of Earth Day is today, April 22. We have come a long way in many of our steps to save the planet, change the world, and adhere to smart environmental and ecological principles. Many businesses are in the mood to reward customers today so you’ll be surprised by the various promotions all over town, every town.

It was not that many years ago when the concept of a reusable bag was left to a small part of our population. No more. You see people everywhere holding their bags for any type of shopping excursion. Some stores trade your smaller bags for their larger ones; smart marketing and advertising on their part as long as they don’t throw away the bags!

Target has a plastic bag promotion: They want you to turn in your plastic bags by submitting them to TerraCycle, and they’ll give you a coupon to use for one of their reusable bags. Following the lead of Whole Foods Markets and others, Target recently added recycling bins near the checkout area. That’s a boost to one-stop shopping and avoidance of extra mileage trips. Starbucks hopes this Earth Day helps people understand about bringing their own tumblers for coffee so the company can lessen its use of paper cups. They’ll reward you.

Numerous grocers, restaurants, and other merchants want to be heard during this day. Get out and celebrate and make changes in your everyday routines.

Our work has just begun. We’ve learned. We still have so much to learn. It’s our only Earth.