Yep, your cheerfulness will be noted when you greet everyone (a “HI”) from your over indulgence of caffeine-boosted beverages. Let’s see a couple of cups of coffee and a few cans of something to pep you up and pretty soon you’re reaching levels of caffeine that are heart-healthy questionable!

It seems there are no shortage of new companies entering this market, and a growing market space it is! In the US, no one seems to focus on the potential problems associated with these high-flying beverages. A new study from University of Illinois researchers calls for the FDA to put this beverage back on the look-and-see list. Now let’s review: The FDA is loaded with projects and all types of food-related concerns. Where should the over exuberance from energy drinks fit on the agenda? Tough one to call.

The facts from the above study say that this market space with new entrants and more boost for the buck needs attention from someone. They cite the UK which just this past week published a code of practice for the ever-growing energy drink market. The drinks according to the the British Soft Drink Association now need to carry a label warning: “Not suitable for children, pregnant women and persons sensitive to caffeine.” Love that last little phrase! Are there individuals who truly do not get a caffeine bounce? Is the high merely in our mind?

Sometimes. Sometimes. I know that I can have multiple espressos and feel nothing other than pleased by the light colored crema atop the cup. Then there are the times, that last cup has me sailed so that makes me “sensitive to caffeine.”

Warning labels on diet soda drinks are understandable. Warning labels on everything, that’s a whole ‘nother discussion.