It was a big announcement, and one we were happy to welcome. Likely one that will be widely imitated as no food processor wants to be the evil king. We’re talking high fructose corn syrup–HFCS–the evil darling of so many products. It’s what creates flavor for many foods. It’s the sweet we’ve become used to or maybe the reason we crave a sweet taste. Or maybe one of the primary factors contributing to obesity.

What happens when it goes; when a company decides to step up to the plate and eliminate HFCS?

Some people protest and say the product no longer tastes right. Some notice little difference. Where will you straddle? The company of most recent note is Hunt’s which just announced no more. No more HFCS! That’s big news for people who like their Hunt’s Ketchup. Perfect timing at the beginning of the summer grilling and picnic season.

This health-conscious approach and smart business decision is sure to be imitated by competitors at every price point. You won’t miss the HFCS; they replaced it with the natural sweetener: Sugar. As consumers we are becoming ever more vigilant in our search for fewer ingredients and natural solutions to items we learn have health-negative effects. It all starts with a perfect tomato; it’s not about a long list of ingredients.

As for HFCS–who needs it? We don’t!