We’ve talked about the menus that list the calories and how that is becoming a national trend not just focused in single cities such as New York. Now here’s a twist to think about as you get ready for the weekend festivities:

How about a restaurant chain that decided you might pay better attention to the calorie debate if you saw it printed on your receipt. It’s an interesting twist and it assumes people look at their receipts! Not only do you get calorie information, you get suggestions how to make an even smarter decision next time you customize your order!

Burgerville in the Pacific Northwest, an area known for its emphasis on healthy living with smart food approaches and outdoor activities, decided customers needed a little more information than the simple itemization of their order! They are considered a fast-food chain but have always stressed their commitment to finding local suppliers and having customers understand that nutritional information is important to the company. BTW, this company is no slouch in its environmental commitment with its ever-expanding compostable product line to its use of wind-power rather than straining the electric grid.

The company may prove to be a model of innovative approaches to healthy eating at affordable prices. They have grown considerably over the years and now have almost 40 locations in Oregon and Washington. They established a food program to help customers make healthy choices and entice them with coupons for future visits and receipts filled with calorie information and suggestions about possible item substitutions!

Maybe this forward-informational approach is a model for what other companies should do. Diners need help with price points and healthy eating strategies.

Let the West lead. Lots to follow.