Have you been eating breakfast out lately? A lot of diners have helped drive breakfast business and more restaurants seem to be expanding their offerings for the “most important meal of the day.” At the same time there’s a new upcharge that’s starting to make waves: Wheat bread has become a more expensive commodity. What’s doubly interesting about the shortage of wheat products and the expected spike in price is that for the first time wheat bread has reached the top tier of bread choices.wheattopgraphic1

Yes, inroads have been made. According to the Chicago Tribune, wheat bread sales have finally surpassed those of white bread. Pretty impressive data considering it was not that long ago that the bread options were more limited and more consumers preferred the old standby, white bread. We have become more attuned to our health issues and the importance of fiber-rich foods. Yes, we should give plenty of credit to the food writing pioneers that addressed the white v wheat issues and helped turn the tide.

Now the expense part of the bill. Commodity prices for wheat, orange juice, and coffee have risen considerably since June. If you haven’t seen the increase reflected in your grocery or dining out bills, you will. At the same time, weather issues (extreme heat, drought, flooding, wildfires–take your pick) are playing havoc with the future pricing outlook.

So what is one to do? Stock up? That won’t solve the dining out portion of the discussion. As with most commodities, as consumers we are in a wait-and-see period. Maybe the ban by Russia on wheat exports will not have the disastrous affect on multiple products. Or, we will just once again adjust to rising prices in multiple store aisles and at our restaurant tables.

We’ve already seen the coffee increases, now expect the other hard-hit commodities to take money from our wallets.

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