Yes, the rumors are true: Today is National Coffee Day. I apologize for not giving you a foamy heads up, but since I celebrate everyday with multiple cups, acknowledging a single day somehow seemed silly. Anyway a number of major chains have turned their back on the event and view it as an excuse for some to get a free cup.
Customer loyalty is what it’s all about. Loyalty cards at coffee shops are nothing new but just sliding in for a single cup once a year does not breed loyalty. Look at the numbers. They tell the tale of customer appreciation. A single day may not hold a sway. The real coffee news cries no joy in Mudville as the price of beans has driven most coffee shops to raise, not lower, prices.
Those looking for good news who also happen to be Dunkin’ Donut drinkers, may be the happiest drinkers out there. You have a month to convince the company that you are their biggest fan. All the contest details are on their Facebook page.
One free day may not offset the surprise that awaits all of us over the next few weeks as coffee prices will continue to heat up.