Here we are in the midst of winter snacking surrounded by so many ways to boost our caloric intake. Then along comes a tasty tradition: The annual Girl Scout cookie event. After all, the money provides…The list is impressive and we haven’t even talked about endless snacking, sharing, and good will! It gets harder and harder to say no to Thin Mints (love to keep a box in the freezer, the flavors come out even better). The program has always been stellar, and a true celebration of know-how, marketing, and leadership. They even have a clever website to demonstrate cookie power.
Well, the Girl Scouts are smarter than we are. In a move that highlights the economic financial chaos that has everyone rethinking their food budgets and generosity quotients, the Girls have decided not to offer their expansive list of delectable choices but to concentrate on the big sellers and not fill up their inventory with unsold boxes. Helps the consumer’s angst, too, as temptation lures with every supermarket outing.
Several chapters are concentrating on the six biggest sellers to see how this type of change will impact overall sales. The most popular cookies will continue to headline the leader-boards. Don’t worry the Thin Mints, the peanut butter Do-si-dos, and the buttery shortbreads are certain keepers. This type of experiment should have the number crunchers busy figuring out the stats. The rest of us will have to wait and see.
Smart move on their part and probably a saving grace for the rest of us as the selection process will be more limited, and we can probably smile and get away with just a single purchase. OK, two boxes, but you get the strategy. No need for us to bulk up as we commiserate with the young ones and fall victim to our inner cravings.
Smart economic move for the organization; our waistlines thank you.