Archive for July, 2011

Food Survival Strategies

It’s hot. Ugly hot. Wanna eat a big meal? No way. What’s the solution?

How ’bout several small meals? Maybe even more than three! That’s the strategy behind the new book of 400-calorie recipes. The complete title: 500 400-Calorie Recipes. The title goes on to say “Delicious and Satisfying Meals That Keep You to a Balanced 1200-Calorie Diet So You Can Lose Weight without Starving Yourself.” Yes, that’s a true mouthful but one that you can take in small bites.

The basic philosophy is quite simple: Don’t stuff yourself. Make small meals; gain more energy and in the process maybe you’ll cut down on the starved sensation and lose some weight. Nothing wrong with the theory which enables you to meet your daily needs but to get there in smaller portions instead of one gluttonous, over-indulgent experience. Here’s the plus: You won’t feel weighted down. Seriously. A recent report on the importance of portion control (“Healthy Eating Strategies by Generation”) from the NPD Group attests to the fact that consumers are aware of the healthy lifestyle benefits. This book clearly spells out a simple life plan that is easy to incorporate.

The strategy is quite simple. Recipes focus on nutrient-dense and low-calorie ingredients that you can eat amply and pair with smaller portions of more filling foods such as grains or beans. Author Dick Logue works with each meal part and gives recipes that say, how about substituting this and saving the calories. For instance, after a complete chapter of what he calls traditional breakfast dishes, he revisits breakfast with “New Ways to Think about Breakfast,” a chapter that is less egg-centric and more focused on introducing other vegetables into the breakfast meal such as eggplant, a handy substitute in a frittata. An egg substitute product is used generously in a number of recipes.

Here’s a sampling of calorie light recipes that might get your creative juices flowing again during the upcoming heavy weather-laden month:

Italian Dinner Salad–has a sense of the kitchen sink with its antipasto components complemented by chopped chicken breast. A great make-ahead selection.

Beef Stew with Root Vegetables–the secret ingredient here is the addition of a dark beer! The recipe still comes in under 400 calories!

Frozen Fruit Cups–now we’re talking: A non-ice cream freezer dessert that takes minutes to prepare and finishes off any meal.

Enough recipe teasers. The author likes the 500 concept as his prior books attest (500 High-Fiber Recipes, and 500 Low-Cholesterol Recipes. Let me say that 500 recipes can be a bit daunting but if you find a number of new possibilities, you’ll be way ahead of the game.

With its healthy focus, the thick book should keep you thinking and planning survival meals during the hot season and throughout the year.

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Mainstream G-F

We’ve talked before about how gluten-free products have become more readily available. Supermarkets have taken the plunge and recognized the large number of people diagnosed with celiac disease or those who find themselves gluten intolerant. Many sit-down restaurants have figured out the marketing potential and offer guests a gluten-free menu. Yet a more casual approach for people that avoid gluten products means limited sandwich options. They either make their own sandwich or have to listen to dining companions order something that sounds tempting or go to a higher price point. Nothing seems to cover the middle ground. That landscape has had a makeover. Now one nationwide restaurant chain has started a limited program that hopefully will go national.

The Subway chain in Oregon and Texas offers gluten-free sandwiches. (The program was rolled out several months ago, but I recently observed the process firsthand–quite different from a press release!) This is a big deal being advertised with banners and in-store literature. Anecdotally, they are reporting an impressive amount of interest and orders.

If you enter a Subway that offers a G-F menu, then you have hit the quick-service, made-to-order sandwich line. Before you scoff and say how could such a large chain pull off the G-F experience, let me share what I witnessed. The staff has been well trained and recognize the contamination possibilities. The roll comes wrapped but never even makes it to the counter until the sandwich person scrubs down the counter, announces that a G-F sandwich is about to be made, does a complete hand wash, and grabs a new pair of gloves. Pretty impressive actually! For those who worry about the isolation preparation. you have an advantage: You watch the process rather than speculate that caution is being followed!

When all is set and ready to go, the G-F sandwich gets further isolated during the preparation selection and ends up in its own specialty bag. What’s the upcharge for this attention to detail? A dollar more for a G-F sandwich: A price that goes down easily.

Maybe other fast food, casual restaurants, and nationwide chains will figure out that offering a gluten-free option is not price prohibitive but rather financially advantageous.

Marketing mainstream reality.

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News Laws; More Wine, Less Whining

Big news on the wine front: “Ship it” is the phrase of the new month. Maryland now allows residents to receive wine shipments from out-of-state wineries. No longer do DC workers have to use their office addresses for wine shipments. Hello; that’s progress. Yet, the state is ready to boost its coffers with new tax initiatives that hit the bottle hard. Alcohol tax increases amount to a 50% sales hike. That should slow down the tab.

Virginia joins the customer-friendly philosophy by allowing consumers to BYOW, bring their own wine to restaurants and pay a corkage fee. Just one common courtesy here: Don’t bring something that is already on the restaurant’s wine list. You want to keep the restaurant in business and not add to their operating cost burden.

Maybe my favorite legislative enactment is from Maryland which requires food purveyors, farm markets, and grocers to define what those “local” signs really mean. This word has had a true liberal dosing of meaning. Big banners often proclaim local only to learn that one store’s definition involves hundreds of miles while one really means the nearby grower. The law applies to fruits, vegetables, fish, and shellfish by requiring a defined point of origin. Let’s keep those signs accurate and support the true definition of local.

Oregon’s wine industry, with its much hearalded 2008 Pinot Noir accolades, just got an additional boost. License plates can now advertise wine country which should boost sales for the entire tourism industry. Why not tag something so impressive!

Celebrate the red, white, and blue by toasting these impressive legislative enactments. OK, one is costly (a 9% alcohol sales tax), but it may help the coffers in a responsible way.

Enjoy the 4th.

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