The month of March is turning out to be a true food fiesta. Starbucks just announced that they will have a weekly, as in strong, bold flavor profile coffee for the next 8 weeks. Starting off with Yukon Blend, a perennial favorite, the goal is to chase away the rough winter weather and welcome spring with a bold, new outlook.
I’m ready. They’ve got a good lineup.
Did I mention that this promotion has a great price point: $1.50. Hard to beat and certainly not one that should cause any pricing complaints. If this is the new Starbucks, then this is another example of a company that has spent time listening to consumers and responding to purchasing patterns. Until March 14, you can get a passport and each week when you purchase the featured beverage, you get a sticker stamp. A completed passport, 8 stamps, gets you a free pound of your favorite blend. This is my kind of brew.
For a complete list of the featured weekly coffees, visit the website. Before you worry that they’ve eliminated Pike’s Place Roast, allay your anxiety. That pour will be available during the promotion.
In the meantime, shake off the winter blues and get ready to lose the jackets and enjoy your bold blend in the outside shine of a warm spring. I’m hoping.




y quickly decided this item would be a popular all-day choice so its availability extends beyond 10:30AM) and mini nuggets–(Chick-n-Minis)–you know, a hand-held slider. Judging by the early morning drive-thru line, the concept must already be working.
If you read enough of my blog, you know I love the health studies: Those that favor my caffeine addiction and love for my other favorite beverages: wine and champagne. Today is another lucky day as the latest study, this time from Australia, reviewed 18 prior studies and received data from 500,000 people. The conclusion is divine: Coffee is Good. Not just good tasting or that it is responsible for a wonderful, wafting aroma, but that it is a beverage with significant health benefits. YES!
The ads show an upbeat flair matching the belief that there’s a lot of anticipation surrounding the intro. Besides seeing it already in full display at Costco, it’s receiving attention from end-of-season campers who feel they have solved one of their biggest fears–no hot coffee. Of course, they could just follow Billy Crystal (”City Slickers”), and grind their own tentside.