Instead of listening to whining about the type of princess party, you can turn this book over to the princess and see which direction the party motif takes as this book is written for young readers. Let them leaf through the options before you ever even get involved!

Depending on the season of the party or the pretend party, they can figure out which recipe will be perfect for all the princesses in attendance! Beery has the menu and party ideas all compacted together for the ultimate “P” party. Chapters are divided into the following themes: Snowflake, Spa, Garden Fairy, Mermaid, Enchanted Pony, and the most recognizable one, the Pink Princess party.  This book provides an opportunity to teach young children how to follow a recipe and understand basic measurement principles.

If you are thinking winter themed events then the snowflake one may be the perfect solution as Meringue Cookies will accomplish more than just a response to a themed party. What is not to like about learning how to make meringues! If it’s anxiety about a party favor, then Beery suggests going the rock candy route with a wearable, and edible, crystal candy necklace.

As long as there are princesses, there are opportunities for fun, adventure cooking.

Wheat Belly by William Davis throws us a curve when he says that our blood sugar is getting a spike from our increased use of whole wheat bread. Wait, it gets more frightening: Eating 2 slices of whole wheat bread is equivalent to drinking a can of sugar-sweetened soda. Wait. This was not the intended consequence.

Sugar was something we were trying to avoid as elevated blood sugar leads to a whole category of diseases such as diabetes. Davis goes on and details how wheat creates the visceral fat layer that is responsible for an increased risk of breast cancer. Were we not moving the family to whole wheat products, assuming they did not suffer from a gluten intolerance or even Celiac, for positive health results? Now all of a sudden we are out in left field having been advocates for a less than healthy path for our families.

The problem quite simply is that the wheat we eat today is not the wheat of earlier times.  In Davis’s words, the wheat has been “hybridized,” basically, overbred or, are we overbread? That process raises blood sugar and kicks up insulin levels. This resembles a sugar rush as one is often hungry within a few hours and the taste itself has an addictive quality, much as all sweets we savor.

Switching to whole wheat products created a conundrum: You thought you were doing something wonderful for your body but instead you were complicating matters and creating negative, rather than positive, results. One cannot help but ask if the number of people who now recognize that they are gluten intolerant are responding to this wheat intake.

The ultimate point is that wheat for whatever reason increases visceral fat (belly fat) which is associated with a range of negative health issues such as diabetes and heart disease. The cover of the book strikes the message with its stacked bagels which of course are fattening in and of themselves but Davis says, “Lose the wheat. Lose the weight.”

We know for a certainty that visceral fat has negative health consequences. Likewise diabetes numbers continue to spike. This may be the approach: Eliminating the wheat may be the simplest diet plan to follow.

The Subway chain in Oregon and Texas offers gluten-free sandwiches. (The program was rolled out several months ago, but I recently observed the process firsthand–quite different from a press release!) This is a big deal being advertised with banners and in-store literature. Anecdotally, they are reporting an impressive amount of interest and orders.

If you enter a Subway that offers a G-F menu, then you have hit the quick-service, made-to-order sandwich line. Before you scoff and say how could such a large chain pull off the G-F experience, let me share what I witnessed. The staff has been well trained and recognize the contamination possibilities. The roll comes wrapped but never even makes it to the counter until the sandwich person scrubs down the counter, announces that a G-F sandwich is about to be made, does a complete hand wash, and grabs a new pair of gloves. Pretty impressive actually! For those who worry about the isolation preparation. you have an advantage: You watch the process rather than speculate that caution is being followed!

When all is set and ready to go, the G-F sandwich gets further isolated during the preparation selection and ends up in its own specialty bag. What’s the upcharge for this attention to detail? A dollar more for a G-F sandwich: A price that goes down easily.

Maybe other fast food, casual restaurants, and nationwide chains will figure out that offering a gluten-free option is not price prohibitive but rather financially advantageous.

Marketing mainstream reality.

Virginia joins the customer-friendly philosophy by allowing consumers to BYOW, bring their own wine to restaurants and pay a corkage fee. Just one common courtesy here: Don’t bring something that is already on the restaurant’s wine list. You want to keep the restaurant in business and not add to their operating cost burden.

Maybe my favorite legislative enactment is from Maryland which requires food purveyors, farm markets, and grocers to define what those “local” signs really mean. This word has had a true liberal dosing of meaning. Big banners often proclaim local only to learn that one store’s definition involves hundreds of miles while one really means the nearby grower. The law applies to fruits, vegetables, fish, and shellfish by requiring a defined point of origin. Let’s keep those signs accurate and support the true definition of local.

Oregon’s wine industry, with its much hearalded 2008 Pinot Noir accolades, just got an additional boost. License plates can now advertise wine country which should boost sales for the entire tourism industry. Why not tag something so impressive!

Celebrate the red, white, and blue by toasting these impressive legislative enactments. OK, one is costly (a 9% alcohol sales tax), but it may help the coffers in a responsible way.

Enjoy the 4th.

Let’s cut to the chase. In a Harvard study entitled, “Changes in Specific Dietary Factors May Have Big Impact on Long-Term Weight Gain,” the potato ( in all forms, with fried leading the list) tops the chart of offenders. This study says it is not just a matter of how much we eat but specifically what we eat that will determine our future body frames! We are not talking about a small study or one over a short period of time; rather an examination of three major studies encompassing results over 20 years. That in itself is impressive: A true clarion cry or calorie headliner!

What changes need to be made in our diets to digest the conclusions. First off, yes, the potato, needs to be reduced (eliminated) or we will continue to rock the obesity numbers. Very sad reality. On the other hand, the love of nuts continues to be a positive. Well-known cookbook author Susan Herrmann Loomis may help you discover some new uses for nuts.

Sure, everything in moderation, but grabbing a handful of nuts over the small bag of chips proves a healthy decision. Yes, fruits and vegetables have overall high scores. Let’s hear it for the new USDA plate!

Yogurt scores well, too, and makes it into the slimming column. Another interesting takeaway from the study is that getting less sleep, less than 6 hours, proves a weight-gaining decision. Go for fruits, vegetables, nuts, whole grains, and yogurt. Get 8 hours of sleep, and you’ll be following the right approach to lessen weight gain.

I begin now: Major lifestyle changes ahead since there’s never been a potato I haven’t liked!

I challenged Congress (the House) when they came up with the money-saving notion of switching to styrofoam cups in their cafeteria. It seemed like a backwards step then as environmental issues needed to be considered. Now several months later the formaldehyde/styrofoam study has come out, and it validates much of what many of us have believed for a long time. Skip the styrofoam.

The same goes for food on pesticide lists. For a number of years there have been lists of fruits and vegetables that should be considered safe and those that should by default move into the organic purchase pile. There have always been some obvious ones such as the berries which hug the soil. (If you crave strawberries, consider organic).  It was common knowledge that if you could peel it, you could remove many of the invading pesticides. Not so fast, Jones.

The report from The Environmental Working Group points a rather strict finger at a fruit that is readily available and well recognized by most: The Apple. It tops the latest list of fruit-invaded pesticides. Apples have had other issues in the past with spraying, but the common belief has been that you could wash the apple well and solve the problem. This report discredits that philosophy.

So what is one to do? It is true that organics have an increased presence in most grocers and markets, but as we well know, the price for switching from the regular produce aisle to the organic one can greatly increase one’s food bill. Not everyone is a candidate for organic shopping. We want variety, and the apple has often been the mainstay of packed lunches and a go-to snack.

According to the report, the apple has some company that gives pause to summer purchases: Cilantro was tested for the first time, and the herb ranked highest in overall pesticide infusion. Its position gives it the unenvious title of having the most unapproved pesticides in any product since the guide was first started in 1995! Not a good position to be in.

Here are the rankings of the 53 fruits and vegetables from the “Shopper’s Guide to Pesticides. Celery is probably pretty happy as it no longer tops the Dirty Dozen; it dropped to 2nd place! Celery, spinach, sweet bell peppers, potatoes, lettuce and greens (kale and collards) are the vegetables most likely to retain pesticide contamination. As for those on the Clean Fifteen, (The vegetables least likely to test positive for pesticides), they found onions, sweet corn, asparagus, sweet peas, eggplant, cabbage, sweet potatoes, and mushrooms. As for the fruits that score the best, those with the least pesticide residue, think avocado, mango, pineapple, watermelon, and grapefruit.

Just a week or so ago, the USDA introduced The Plate and took the Food Pyramid out of our lexicon. The plate is stacked in favor of fruits and vegetables. A little irony there, as we need to put the safest fruits and vegetables on the plate; not just any fruits and vegetables!

Timing is everything. Don’t forget your reusable container for coffee!

With the increasing number of Vegan followers and those who subscribe to meatless days or think about healthier options, here’s a good primer: Color Me Vegan. What’s particularly enjoyable about this book is its color-coded emphasis on eating healthy; eating vegan. The recipes are easy to follow and attractive to lure you into trying something new. Those who just want the burst of color will be able to tweak the recipe to accommodate the omnivores.

Now that everyone has written about Gluten-Free and its mainstream numbers, the cookbooks are popping out of the printers.  Here’s one (125 Gluten-Free Vegetarian Recipes) that includes recipes for vegans although the combination of being G-F and V can be challenging at times. The highlight of this book is the straightforward approach from writer, Carol Fenster, who has an impressive history covering special diet needs including earlier gluten-free cookbooks: Would you believe her earlier 1,000 Gluten-Free Recipe cookbook! The 125 G-F recipe book will be available in July.

Neither a Vegan nor a Gluten-Free approach to vegetables, but one that considers how time starved we all are: The Best 30-Minute Vegetarian Recipes makes it easy to approach the summer heat with quick solutions to a healthy meal. Most of the 150 recipes are low in fat and in sugar. When the tomatoes, peppers, and cucumbers are market ready or ready to be picked from your own garden, the Gazpacho recipe may prove a perfect summer favorite.

I have to leave the vegetable track for a moment and consider the importance of good bread to accompany all these veggie recipes. As we’ve watched foods come into vogue, we recognize the return of a once-popular piece of kitchen equipment: The Bread Machine. Prices have dropped on this handy kitchen accessory due to its formerly untrendy status so this is a perfect item to add now and awaken the family to the delicious morning aroma of  just-baked bread. The Artisan Bread Machine with its 250 recipes fits the ease-of-use bill. Nothing’s better than combining artisan techniques into the workhouse machine! Add to that the summertime availability of delicious tomatoes (atop a foccaccia) and the desire to serve a healthy pizza lets you add your fresh vegetable toppings to the wonderful crusts from the bread machine.

These are just some of the many new cookbooks worth your summertime lolling pleasure. Relax with an iced coffee, and find the perfect solution to any meal period. Enjoy.

Now a little background. The National Archives is the Nation’s repository of history, and the impressive food collection is a vital piece of that history. They have culled their materials to create an exhibit which will open June 10, 2011. “What’s Cooking, Uncle Sam?” will showcase 85 original records which trace the origins of the programs and the legislation aimed at the food supply and reflect the effects government programs have had on our food choices and preferences. Visitors will have an opportunity to examihttp://www.allbeforecoffee.com/wp-admin/post.php?post=8289&action=edit&message=10ne letters, diaries, photos, and maps from the collection. The Exhibition will focus on four broad themes: Farm, factory, kitchen, and table.

Then there is the world of internationally recognized Spanish chef Jose Andres who makes his home in Washington, DC and is the master of the restaurant scene with his restaurants under the creative arm of his ThinkFood Group. Andres will serve as the Chief Culinary Advisor to the exhibit. He calls himself a “cook and a storyteller,” and his most humble story, apropos to this exhibit, is his own personal success and achievements in his adopted country. Andres’s passion for food and how it can teach us to understand nations and history will become evident in the July 4th opening of his newest endeavor, America Eats Tavern. It is no coincidence that this pop-up 6-month restaurant will be on 8th Street within view of the Archives and in the Cafe Atlantico space which will move to  a new home.

Andres believes that chefs tell a story and that this restaurant, opening in collaboration with the Archives exhibit and in partnership with the Foundation for the National Archives, will expand food knowledge for all visitors. This unique, first-of-a-kind partnership will open the eyes of visitors to understand our nation’s past and project them into understanding the importance of food in our culture and our heritage.

Different titles; different jobs: One Nation of Food.

Besides ample room to negotiate the aisles, what else is new in this brightly lit environment? Where does one begin? Maybe with the fact that they have a butcher on site. That works for me as the profession has been slowly facing the death knell. To help the butcher have a bold presence, there’ll be no shortage of great aromas as the meat department has its own smoker for ribs and brisket, a Kosher selection, and dry-aged meats.

The fish and seafood counter may remind you a bit of the way hotels are reaching out and getting away from the front desk concept. In this department, the staff will come out from behind the counter and help you select your items. The more personalized, interactive, approach is something that will be evident throughout the entire store.

Name a department and put them to the test. They’ve got you covered. Start with take-away, prepared foods. You’ll be swimming in possibilities from the hot 850 degree pizza oven that promises a Neapolitan selection in 90 seconds to the new Arepas section for your cornmeal cake. Too daring, then step over to the burger and hot dog station. Some other changes right there: An organic salad bar. Now that takes the guesswork out of decision-making! They’ll even have smaller, more affordable prepared salads in the cases.

As for what’s truly different: Cooking Rockville promises to take the guesswork out of “How do I prepare this food, ingredient?” They have a staff of cooking coaches ready to assist in an inviting space with a wall of spices and grains as a backdrop!  This area should help more shoppers take the next step into adventuresome, reality cooking, what they call CIY, Cooking It Yourself. They’ll champion you.

The company seems focused on addressing an age-old problem: Affordability. They are conscious of what’s involved for every shopper and stress their new focus: competitive everyday prices, over 2,000 sale items per month, and plenty of weekly specials. When you add that up and throw in the emphasis on fresh, organic, and local,  you have followed the Market to its next step.

It’s always fun to go to a new grocer or restaurant preview. This outing was no exception. Yes, Whole Foods has shown that shopping does not have to be dull. Always fun to see new departments stretch the possibilities and respond to the latest trends.

Grab a basket. It’s opening day!

Upton Sinclair (The Jungle) started the dialogue about humane animal and slaughtering conditions early in the 1900s, and Michael Pollan (The Omnivore’s Dilemma) laid the cornerstone for the 2000′s, and now here we are at Earth Week 2010 still searching for healthy meats. Some nutritionists quickly chime in and say that the phrase, healthy meats, is an oxymoron as we need to limit our beef input significantly or eliminate such consumption. Let’s say we understand but recognize the reality includes beef. What are the best products to purchase? Where’s the beef? Maybe that’s not the question we need to ask, but whose beef is this?

In this age of numerous and ongoing beef recalls, food safety must be paramount in our decision-making.

If you purchase limited quantities of beef, then it is easier to justify your expenditures from top purveyors. In many instances, you will be surprised that their prices are not so-called, out of line. Many of these suppliers are individuals who trek to the farm markets to sell their prize products. The grass-fed movement has finally taken off, and for many it is the answer to the most humane question. If Wagyu or Kobe Beef meets your budget, then that natural route has a number of suppliers. As for organic and humane, consider a farm that specializes in such meats, such as Virginia’s Ayrshire Farm.

To help you locate who has the best beef for your money and to understand the range of beef possibilities, consult Local Harvest or Eat Wild, both of whom have devoted discussions and extensive lists of  suppliers who can provide the top-quality meats.

Sustainable, organic, humane: All words we need to consider when we have a beef discussion. Whether you purchase directly from the farm, visit a farm market, or spend your beef dollars at a grocer who purchases this top quality, this is the week you should organize your thoughts and ready your commitment.

The small concept has traveled its way into other parts of the food and beverage chain. Study the power bar departments and you’ll notice that the mini bars have arrived. That’s even true with the gluten-free bars. The belief simply translates into smaller is better and less caloric. Maybe you need just a boost of power instead of a full-blown surge. How does 100 calories, zero sugar, and 6 grams of protein sound? Good, right. The small approach can quickly do the trick: A boost of energy or a taste treat. Maybe even the taste treat that works for anyone regardless of exercise or lack of energy. Minis. Bites.

Other power bar companies are moving in this direction, too. After all who needs 200 calories when you can cut the caloric input in half and gain a similar advantage! Rather than tempt yourself with the big bar, go small.

As for beverages, we’ve seen the smaller Cokes and now wines and sparklers are growing the smaller is better category. If an early season picnic sounds perfect, then one of these small bottles of Prosecco or mini wines may be the perfect, enjoyable sip. Grab a plastic glass, and you’re good to go.

Small bites and sips, that’s a pleasant solution to large plates and overpours.

Worry no more. A new product, CoverMate Food Covers are just that: Covers. They may be the perfect solution to storage anxiety. That means they can fit tightly over a bowl, dish,  platter or whatever item is holding leftovers: No need to transfer food to another container. Besides their reusability, they also solve the microwave problem as they are microwave safe and have built-in vents that let steam escape during the reheating process.

To allay the greatest worry, they are BPA, latex, and PVC-free.

No more plastic wrap that promises to unroll easily and not stick to itself. These covers stretch-to-fit.

Food storage and food safety all in one simple marketing tool!

It does not take rocket science to analyze what food establishments whether they be cafes, full-service restaurants, quick shops, or grocers are doing to capture our attention and our food dollars. We have to eat, and it seems we continue to figure out ways to economize the approach.

Restaurants have special dining out nights and chains, even those with just a few locations in a city, have frequent diner cards. Sometimes those benefits get extended into doubling or tripling their value on certain slow nights, that used to be translated as Mondays but midweek is starting to look a lot like a Monday! All this in an attempt to reward the faithful and expand the inner circle of loyalists.

These are just like frequent shopper cards which offer a reduced price on set items to the loyalists. Just scan and save is their mantra.

Does it work? Does it fill the tables? Depends who you ask and the price point of activity. The dollar:value equation becomes the heart of the analysis. Most people like a deal.

As for newspaper inserts, some weeks the number of coupon books weighing down the delivery is astounding, as in 4-5 different coupon catalogs. So it should come as no surprise that we ended the decade with increased coupon usage. The question always remains: Will the consumer trade up to a brand with a cents-off incentive and a doubling-off strategy from the market or stay with the new shopper’s friend, the house brand?

Then there’s the whole social media approach to couponing regardless if it’s for a restaurant or a grocer. If you become a Facebook fan, give over your email, or join their special mobile coupon connection, you will be inundated with money-saving offers. You name the service or the business, they want your fan loyalty and in turn, you will be rewarded, or turned off. You decide.

Clipping still has its friends, but new strategies are making more immediate inroads.

Smart eating has an infinite fan base.

The problem is a global one. We can do all this wonderful work domestically from our top-tier US chefs, but the issue does not get resolved if only a few of the world’s major players are on the program. This week we had good news in the sustainability column from Target and Safeway: Target, with help from the Monterey Bay Aquarium’s Seafood Watch guidelines, will no longer buy and sell farm-raised salmon. They plan to sell only wild-caught Alaskan salmon.

By following this road, they hope to contribute to keeping the ocean cleaner, free of pollutants from the myriad of factory fish farms. This is all part of Target’s growing emphasis on the food side of its business. Safeway turned to the marine conservation group, FishWise to have them help set up a stronger sustainability policy. They will no longer sell red snapper, monkfish, or grouper until there is a proven ample supply of these fish. They will also concentrate on providing traceability information. This latter fact is part of a growing food trend that says, tell me everything you can about a product. Give me its roots; its history.

Here’s a little primer of connections that can serve as a fish road map: A new Pocket Guide is available.

As more companies get on board, we are more likely able to sustain our supply and enjoy fresh fish.

Nothing is more basic (OK, acidic, got me there) than a lemon or a lime. There are varying levels of acidity among these two groups. The pink lemon, yes, it’s pink inside and besides eliciting an “ooh” response for its surprise beauty, has a similar taste to the conventional yellow. This year also seems to have produced ample availability of Meyer Lemons. Not just at fancy stores where a single “regular” lemon can prove costly, but bags of Meyer Lemons at the same price as the more common, so-called traditional lemon. Two very different products. The Meyer has a sweeter taste as it combines the flavor of a Mandarin orange and a lemon. Lovely as a boost to an otherwise, plain sparkling beverage or with any number of specialty desserts.

Then there is the lime universe. Limes are the go-to citrus for avocados and turning them into guacamole as their higher acidity levels prevent the cut avocado from turning brown right away and boost its flavor profile when chopped for guacamole or as the marinating base for ceviche dishes. Then there are the Key limes which look like mini limes but have a higher acidity quotient. Although Key West likes to claim complete credit for their origins, they are not solely grown at the tip of FL. Don’t worry if you crave Key Lime pie, there’s plenty of bottled product available at the supermarket.

I haven’t forgotten the orange, so many varieties, the grapefruit, and its newly popular cousin, the sweeter pummelo, Try them all. They help brighten the long, dark days of winter.

Citrus: So simple but with such definitional complexity.

So many choices: An easy winter refreshment.

–Johnson & Johnson recall expands.

–Whole Foods One Day price knockdown sale–it’s Friday. Today: Extra large shrimp, $7.99–normally $15.99.

One positive; the other expanding negative news.

If you want to make a traditional bread or pancake recipe, you need to approximate all-purpose flour (primarily, regular wheat) with the above ingredients or a combination of them. For instance, if you are using rice, potato starch, and tapioca flours, you achieve the accustomed flour milled consistency by following a 6:1:1 ratio or 2 C rice flour, 1/3 C potato starch flour, and 1/3 C tapioca flour. Sure there are lots of recipes that call for extra thickeners, but the most basic simulation uses the flours in and of themselves.

We bash corn products continually as the villain in high fructose corn syrup and its alter-ego, obesity, but wheat has clearly achieved its own villainous persona. As more people experience allergic responses to certain foods, nutritionists frequently recommend eliminating wheat products all together. When you go on a wheat-free diet, where do you get the all-important fiber?

Figure out the foods you can handle and consider the obvious ways to get fiber into your wheat-free diet. If other factors are not interfering, then fresh fruits, vegetables, and nuts should do the trick.

You can easily tolerate the wheat-free lifestyle, if you plan ahead and think about how much fresh popcorn you want daily!

That just might do the trick.

Not for gluten-free products: The mark-up is significant. Finding the tasty ones (Glutino) and other snacks (Lundberg) make shopping a little less of a challenge. Interesting that Glutino just adjusted its product packaging, giving more prominence to its label. If grocers would just figure out where to place the G-F line (does it go in a section of an aisle by itself or does it comingle with similar products?), we could shop without so much interweaving among the aisles.

As for new packaging and heightened awareness, General Mills boldly showcases the term “Gluten-Free” on many of its familiar products. The big news is the introduction of its new website to help us broaden our G-F knowledge base: Live Gluten Freely. They have taken the guesswork out of a lot of label reading.

One can only hope that other large manufacturers will follow suit and do a product listing of G-F items and help us shorten shopping time.

Now if one of them would only do something about the pricing, more people might feel comfortable about making the healthier switch!

Hello, can you hear me?

Target, which has been increasing its food options, just announced that they were redoing their branded Archer Farms label and making it more nutritionally conscious. Their Simply Balanced products moves the company further into the important private branding aspect of shopping.

One of the funnier reports has to do with self-checkout, the opportunity to avoid long lines and entrust scanning to yourself. A Villanova University report found that customers prefer no one around or waiting while they are doing self check-out. Being self-conscious is an underlying trait coming from using the machines. Maybe we are not as adept at scanning as we think!

Kroger decided that all the angst about product information and where produce (basically salad) is grown can be alleviated by introducing traceability technology. By using the Harvest Mark system, consumers can uncover the food’s origin’s. This is one more step in enabling the consumer to feel good about what they purchased as now they have comforting information in addition to the usual ingredient and date stamped information.

All of these programs are in direct response to consumers filling out good data and reporting their shopping concerns to the companies. In turn the companies receive high marks for understanding the importance of making changes and being flexible during these trying times whether dealing with food safety, nutritional information, or cost-effective marketing.

As more people concentrate food dollars at the supermarket instead of dining out, it is fitting that markets are adjusting to the marketplace.

We love this type of news!

What’s the real deal? Why were prices so high in the first place? The honest answer is: Because they could be. People were more flush with money, they had jobs, bills were getting paid, and high grocery prices were an almost accepted fact of life. Now with all the additional coupons from grocers and manufacturers, we are in a different world. The worry is that economic signs are improving and grocers will return to their old ways.

First, you need to be a member. Membership loyalty cards, those pesky things that are all over your keychain, are often necessary to get the savings. Most chains let you type in your phone number rather than make you carry the 500-lb assortment of ways you are trying to save. Whether a club card, card saver, or whatever it’s called, it is the modus operandi of the shopping universe.

Wegmans came up with a response to consumer anxiety this past Sunday when their senior vice president of consumer affairs Mary Ellen Burris turned her weekly column into a road map of good economic strategies. She recognizes they have seen changed buying habits, house-brand shopping, and greater focus on less expensive prepared foods. They stress they are committed to maintaining their prices and remain focused on how many items are less expensive now than they were in ’08.

A new volley was tossed out today, food circular Wednesday, as Giant Food introduced its new point-based savings plan: Each dollar is a point, 250 points is 5 % off a future order (800 points earns a 20% off reward). They call it the Holiday Reward Coupon of Your Choice.

The gloves are off. May these strategies serve as the model for other grocers as we are far from being out of the woods. The holiday’s are coming, and we all appreciate that beef, pork, chicken, bread and dairy are less expensive than they were.

We are different diners, shoppers, and cooks. We will not go back to those spendthrift, carefree days of accepting high prices. We need the incentives to continue, and the grocers to recognize that the early part of the decade exhibited behavior we no longer can afford to stomach.

Price spikes need to stay off the shelves.