Choosing the milk is only a small part of the breakfast cereal dance. What about choosing the cereal? In a new report from Yale University’s Rudd Center for Food Policy and Obesity, researchers found that cereals marketed to kids have more sugar, 85% more sugar, less fiber, 65% less fiber, and 60% more sodium than those considered for adult consumption.
What does “marketing to kids” mean? Who is paying the bills? Have we become illogical in our shopping habits? The report specifically points out licensed characters help sell a product or at least elicit a shout out such as, ” I want Dora cereal.” Besides selling significant quantities of a product, isn’t it time we got the cereal manufacturers to focus on the effect of their approach? How can we ever derail the obesity bandwagon if we don’t rally around the devastating weight statistics?
As long as we are focused on healthy choices, we need to support this study with some serious aisle finger-pointing. The researchers discovered that General Mills markets to children more than any other company, and that six of the 10 least healthy cereals advertised to children are made by the company. Look at the cereal facts home page to understand the FACTS, the Food Advertising to Children and Teens Score, developed by health researchers at Yale University. Kellogg Mini-Wheats
, on the other hand, received the best nutrition rating, the top FACT score.
Attendees at The Obesity Society’s annual meeting will have plenty of data to crunch.
Let’s encourage the FTC to begin its truth-in-advertising hearings on this important health topic.
check out my blog posts), but it never ceases to amaze me how many new products have emerged as a first line of defense. Watching young children at a soccer match try to stay clean and not pass germs with each ball has become a new spectator sport. Watch and listen: The air is filled with germs as the coughers and sneezers are everywhere. 
Virginia (the state) has turned the month of October into a big party: 
It’s like you’ve found a 4-leaf clover and bingo all in one cup. This expensive, technologically smart machine makes a different, richer brew than you might expect. It’s not an inexpensive purchase for a small coffee shop, but it is what may distinguish them when coffees and espressos are lined up on the bar. Actually watching a barista in action at a clover machine is a fine art of delicate processing. The coffee gets ground, the unit gets a clean sweep, and all the magic starts to pour at the cup. 
Everybody needs a friend; how about a whole business that is based on the premise that we can all live better lives if we know what’s in our products. Welcome to 
We’ve heard for a long time that excessive use of hand sanitizers may compromise our immune system and make it less able to fight off a real emergency where we need antibiotics–simplified translation of a more complex dilemma. Yet, there are times when the magic of Purell and many of its house brand competitors may make us feel safer.
It’s so hard to relive the past, even to go back a year. Look at the garden. Last year it was a phenomenal summer on the East Coast. Everyone’s gardens were brimming with produce. Many redefined generosity and contributed handsomely to other people’s dinner tables.
plush toy) by giving away a toy in the happy meals? Well, it’s summertime, and everyone’s looking for some way to get our (the consumer’s) attention.