A Mintel survey indicates we’ll be thinking more about “home” even at quick service and fast food restaurants. They anticipate this restaurant tier to start using more “comfort” words in menu descriptors. They also expect significant growth in this market space. “Homespun” goodness will pervade menus implying that careful preparation is at work in the kitchen regardless of the restaurant’s price point! Other prospective trends include:

–Regional foods will win over the menu as more restaurants work to bring in popular dishes from areas well-known for their specialties, such as Memphis Barbecue.

–Menus will have a section devoted to healthier dishes with lower-calorie foods. This concept will become more prevalent across price points.

–Restaurants will move more to customized ordering systems to give consumers more dining options that they will be able to impact.

Not to be left behind when we talk of trends, The National Restaurant Association surveyed 1,800 chefs, members of the American Culinary Federation, to get their input for their list, “What’s Hot in 2012.” Here are some headliners with the word “local” making its way into 3 of the top 10 trends:

–Locally sourced meats and seafood, and locally grown produce. A little further down the trend list is locally produced wine and beer.

–”Healthy” makes its presence felt with healthful kids’ meals, whole grain items in kids’ meals, and Gluten-free/food allergy-conscious items.

They see a continuation and growth of food trucks, the continued importance of the farmer in bringing products to market, and more fruit and vegetable side dishes on kids’ menus.

What’s interesting about these lists is the greater emphasis on product sustainability. It appears our emphasis is more on the practical, rather than the outlandish: All trends that have a chance of surviving and becoming more commonplace rather than single shots at fame.

Fun to follow these concepts as many are homespun ideas that have already had an impact on our food universe.

According to Andrew Freeman, (Andrew Freeman & Co) a great food guru with a major hospitality background, this is the year of  the potato. No complaints from me as potatoes have been my friend for years. He says expect to see menus wrapped around the food such a:

–French Fry Menus: Choose Your Cut, Color, Sauce (like the French Fry Menu at Jasper’s Corner Tap & Kitchen in San Francisco)
–Mashers with Mix-ins
–Custom Cut Chips and You-Pick Dips

Or, Grilled Cheese, which he calls the next burger as in:

–Signature Sandwiches
–Gourmet Interpretations, Creative Variations, Old-Time Classics
–Artisan Ingredients (or Not), or:

Produce-ing Desserts, Vegetable Desserts

–Experimentation with Flavors
–Innovative Creations Combine Savory and Sweet

They, of course, have numerous additional ideas and let you look back at prior food trend lists to see how well they did!

Supermarket News approaches the food trend list from an entirely different perspective and lists the number 1 trend which will impact everything as food prices. They do not believe prices will lessen much as production costs continue to increase, but they see grocers coming up with clever ways to entice the consumer including bonus points getting used toward lay-away programs for bigger purchases as coupon use continues. They expect to see more grocers joining the “farm to fork” philosophy as food origin has become an important factor in purchasing. Likewise, they expect grocers to cater more to the largest population of shoppers, the baby boomers, 76 million of them, “will control 52% of the total $706 billion spend on groceries by 2015 – making them the largest food influencers and purchasers.”

Solutions seem to be as prolific as the number of individuals offering advice. Now there is a strategy that everyone can employ and use wisely. Tomorrow, October 24 is the 1st National Food Day. What does that phrase really mean? In its most simple terms, it means, that there will be an emphasis on food issues throughout the country. Most cities have signed on with some sort of program and chefs, of course, are playing a significant role in the program.

What about the individual response? Yes, we can all get involved and do something. One day can make a difference. Support your local farmer. There are still plenty of farmstand markets bringing in the best of fall fruits and vegetables.  In some communities, individuals are helping plant a school garden so that young children can benefit from what is truly fresh. Restaurants are having a large variety of programs to bring in individuals and demonstrate how we can all pitch in and make a difference. Find a sustainable food project in your community and participate.

Yes, everyday can be a food day, but sometimes we need to pull back and think about how we can help others and create a stronger, better, more harmonious approach to food issues.  We can be a healthy nation.

The Harvard study exposes the faults of generalizing food changes as they take apart each segment and enhance the approach with specificity. For instance with proteins they say not all proteins have the same value for eating healthy. They suggest limiting meat intake and choosing other, healthier foods such as fish, poultry, or beans. They define their adjustments as the Healthy Eating Plate.

The Harvard study is not a complaint against the categories but a source of additional information on how that plate should be filled.  Specifics matter; not just categories. Let’s break it down:

–Fill 1/2 of the plate with fruits and vegetables and focus on adding as much color and variety. They say, “potatoes and French fries do not count as vegetables” because of their high carb count which create the same sugar high as sweets. Interestingly some reports came out this week favoring white fruits as the healthier fruits. Not this study!

–Put whole grains on 1/4 of your plate. Use brown rice and whole-grain pasta and limit white rice and other refined grains.

–Make a protein choice the final 1/4 of the plate. They say eggs are fine (unless there are some additional health limitations), but red meat and processed meats such as cold cuts and bacon should be avoided.

–Use healthy oils such as olive and canola and limit intake of butter.

–Drink water, tea, or coffee (with little or no sugar) and limit milk/dairy and juice consumption.

The researchers believe that the above specifics further define the overall categories of the new food guidelines and increase the heart-healthy benefits of careful eating. They stress the importance of staying active as an inherent component of any approach to improving lifestyle choices

Now if we could just figure out how to get enough food to people that have little choice in their selections, each of these plate approaches would have greater, long-term benefits.

When you stay at a mid-tier property, and you hear the restaurant server explain that the coffee is “a little better, a little stronger, more like Starbucks,” you know what to expect.  Actually, it’s a matter of what the hotel company has heard: Stop pouring the weak stuff. I can water it down if it’s too strong, but it can’t work the other way. Whether changes were made due to consumer response or survey responses or just plain common sense, the reason remains less important than the reality. Starting the day, or in my case at any point of the day, with a decent cup of coffee makes a difference.

Maybe this is all part of the renewed and improved market for business travelers. Now that they are back on the road, it seems each of the hotel brands is ready to do some upscaling to grab that important market segment. With smart work from a hotel’s sales staff, leisure travel, likewise, has all the appearances of getting a bounce. If there are few other signs of economic improvement, these are noteworthy.

Not just the coffee service but the whole breakfast scene is being revitalized. The days of a sweet roll and a cup of coffee are moving further into the annals of hotel hopping. Hyatt just announced they are reworking their Summerfield Suites and rebranding them as Hyatt House, a brand that will offer a variety of comforting selections including made-to-order breakfasts. That feature is a big drawing card for almost any guest. From a hotel perspective, it’s a newly vital component of the brand message. Look at how well the Bistro concept works for the Courtyard franchise.

If you are paying over $500 a night for a room, your concerns include a good quality restaurant with a menu that addresses a wide-range of tastes and allows for substitutions. Yet if your stay is more moderate as in the under $200 a night category, a made-to-order breakfast becomes a positive plus in overall decision-making. The word “complimentary” has a smart marketing ring to it!

A decent cup of coffee and a hot breakfast are two important trends making their way through the moderate, mid-priced hotel industry. All segments of the traveling public seem responsive to this type of positive change. Now just stop charging for wi-fi and you’ve got a friend!

The major undertaking of a food exhibit, “What’s Cooking Uncle Sam,” a pop-up restaurant, American Eats Tavern, and a cookbook, Eating with Uncle Sam, has added a whole new chapter to the collections from the Archives and the Presidential libraries. Yes, food has played an important role in our history and much of what we do and comment on today within the universe of food has its earliest roots tied into a major document that has been preserved. Think of the current trendy chef movement toward the healthy concept of Meatless Mondays. It was during World War II that Americans were asked to have a meatless day (Tuesday) and such a tradition remained a strong staple of households many years after the War ended.

Touring the exhibit at the Archives gives one a bountiful repast of our history and how food evolved within the culture. Dining nearby at the Jose Andres restaurant (America Eats Tavern), lets one celebrate our history with a taste of the original recipes. After all how many types of Catsup have evolved over the years! A good way to test your palate. Now it all comes together with this new book.

One of the most discussed posters in the exhibit is entitled “Eat the Carp” which serves as an introduction to the fish chapter which includes a recipe for Paprikosh (1917-20) which today we might call a fish hash. Or try Lady Bird Johnson’s famous Shrimp Squash Casserole.

If sweets are more to your liking, there are plenty of recipes to try including Aunt Sammy’s Radio Recipe of Fruit Cake. After all, we wonder how some recipes ever evolved! How about a recipe for Fondant with the accompanying 1917-19 poster “Sugar: Save It.”

These little tastes should help you set a table of historical recipes. If you can’t make it to the Archives before the exhibit closes in early January, then take a You Tube tour.

In the meantime, enjoy the history and the recipes as you recognize the importance of keeping records.

The Bloomberg Businessweek issue for August 15-28 has a great cover shot for the “Popularity Issue” and inside awards its top spot to the Gluten-Free Diet which they say is being driven by those with celiac disease and the 15% of consumers who purchase these products and “help create a $2.6 billion market.” What has happened has occurred with an ease that often does not accompany most product rollouts which can be slow and focused on test markets. Now, big name manufacturers are vying for space alongside the stalwart G-F leaders such as Bob’s Red Mill and Udi’s. When you see 2 loaves of Rudi’s G-F multigrain bread at Costco you see a sea change, and a price drop. Let’s see, 2 loaves at the big box for about half the cost of a single one at the regular store!

The race is on.

More grocers are demonstrating their understanding of the growing numbers by integrating the G-F product line rather than isolating it into a small corner of the store. Sure shelves are often still marked with flip signs indicating a G-F product, but even that has somewhat lessened as consumers recognize the product labeling with the GF symbol. We’ve talked plenty about how obvious products are now quick to boast of their new popularity status. Lea & Perrin’s Worcestershire Sauce remains my best go-to example, but the Chex family should not get excluded from their big bold banners. Wait, now Rice Krispies has the bold banner.

If you think you’ve seen a lot of GF products at the grocers and been passed GF restaurant menus, you’ve barely scraped the surface. Who wouldn’t want to be part of this impressive marketing action?

Not a trend, but a lifestyle choice with a wide arena for traditional companies to make the jump into the G-F universe! Expect to see more such gotcha labels.

Let’s see where to begin. How about chronologically? As in this is August 2011 and comment submission materials are now due in early October! Have we not wasted 4 years in trying to figure out how to help individuals who are by illness, as in Celiacs, in need of certified foods? The FDA says we are only talking about 1 % of the population that struggles with Celiac. I struggle with that low percentage for it hardly seems a day passes without more attention to this illness. Celiac research paints a different picture, a more startling numeric: 1 in 133 American people has Celiac, according to the National Foundation for Celiac Awareness.

How about the people who are gluten intolerant? That number is certainly growing. The FDA focus is only on the US, but we know some countries, such as Ireland, have taken the lead on product identification and restaurant preparedness. Sure, more restaurants in the states are offering gluten-free menus and increasing their range of selections, but what about the security issue? Everyone needs to be certain that what is labeled or described as GF, truly has zero gluten.

Individuals who cannot tolerate gluten continue to struggle with dining out choices as they fear the separation of foods may not be tightly monitored. These are not whimsical fears. They are life-and-death matters.

So what happened to the “new” FDA that was promised to be a more responsive agency? Seems it is still buried under mounds of paper and limited in its roll-out of important mandates. What can a foodservice professional or a consumer do? React; respond within this extended deadline. Go to www.regulations.gov, and submit a comment. Follow the link.

As concerned consumers and food professionals, we cannot let this comment period slip away and allow mounds of paper to be ignored. We’ve had enough of that. GF and gluten intolerance deserve better attention and protection. Now.

Virginia joins the customer-friendly philosophy by allowing consumers to BYOW, bring their own wine to restaurants and pay a corkage fee. Just one common courtesy here: Don’t bring something that is already on the restaurant’s wine list. You want to keep the restaurant in business and not add to their operating cost burden.

Maybe my favorite legislative enactment is from Maryland which requires food purveyors, farm markets, and grocers to define what those “local” signs really mean. This word has had a true liberal dosing of meaning. Big banners often proclaim local only to learn that one store’s definition involves hundreds of miles while one really means the nearby grower. The law applies to fruits, vegetables, fish, and shellfish by requiring a defined point of origin. Let’s keep those signs accurate and support the true definition of local.

Oregon’s wine industry, with its much hearalded 2008 Pinot Noir accolades, just got an additional boost. License plates can now advertise wine country which should boost sales for the entire tourism industry. Why not tag something so impressive!

Celebrate the red, white, and blue by toasting these impressive legislative enactments. OK, one is costly (a 9% alcohol sales tax), but it may help the coffers in a responsible way.

Enjoy the 4th.

Let’s cut to the chase. In a Harvard study entitled, “Changes in Specific Dietary Factors May Have Big Impact on Long-Term Weight Gain,” the potato ( in all forms, with fried leading the list) tops the chart of offenders. This study says it is not just a matter of how much we eat but specifically what we eat that will determine our future body frames! We are not talking about a small study or one over a short period of time; rather an examination of three major studies encompassing results over 20 years. That in itself is impressive: A true clarion cry or calorie headliner!

What changes need to be made in our diets to digest the conclusions. First off, yes, the potato, needs to be reduced (eliminated) or we will continue to rock the obesity numbers. Very sad reality. On the other hand, the love of nuts continues to be a positive. Well-known cookbook author Susan Herrmann Loomis may help you discover some new uses for nuts.

Sure, everything in moderation, but grabbing a handful of nuts over the small bag of chips proves a healthy decision. Yes, fruits and vegetables have overall high scores. Let’s hear it for the new USDA plate!

Yogurt scores well, too, and makes it into the slimming column. Another interesting takeaway from the study is that getting less sleep, less than 6 hours, proves a weight-gaining decision. Go for fruits, vegetables, nuts, whole grains, and yogurt. Get 8 hours of sleep, and you’ll be following the right approach to lessen weight gain.

I begin now: Major lifestyle changes ahead since there’s never been a potato I haven’t liked!

What special benefits can hotels offer to distinguish themselves? That is an ongoing industry, marketing question. Hyatt jumped up to the plate with a Welcome Credit. Depending on the number of nights, the monetary reward could be as high as $150. A guest should have no problem enjoying spending the money on the property. Hello, steak dinner.

If you’re Vegas-bound, you have the universe of selections as hotels are tripping over each other with good deals as their economy still lags. Once you settle on a property, take a stroll down the Strip and dine to your heart’s content as a whole coterie of big-deal chefs continue to wine and dine the visitor. It seems no end is in sight as to the restaurant potential in Vegas. Corby Kummer finds that the food now matches the hype! Jose Andres followers take note: The famous chef continues to research and study the history of foods. His latest education turns his palate to Chinese food. Washington, DC, which feels a certain hometown national pride over Andres’s food empire, will readily welcome a good Chinese restaurant, or two.

Let’s not forget coffee. In-room coffee service has been heavily scrutinized, and criticized, for its questionable cleanliness standards. Hotels have fought back with lobby coffee partnerships that promise a respectable cup of coffee. Marriott Hotels have various coffee partnerships depending on the brand. Newer or refurbished Courtyards offer Starbucks in the Bistro, and the higher-end properties (JW Marriott, Renaissance) may have taken coffee to a new height: An Espressamente Illy., a true coffee experience. The logic is quite simple: Keep the money in the property rather than watch guests stroll down the block and return to the hotel with someone else’s cup.

Sure small refrigerators and minibars stocked with a guest’s pre-ordered items (Hilton) are popular, but what’s better than good food and a great cup of coffee? OK, a lovely wine, but that’s not really been a hotel’s downfall. So pack your bags and take a hotel holiday or a mini-vacation. It is summer, after all.

I challenged Congress (the House) when they came up with the money-saving notion of switching to styrofoam cups in their cafeteria. It seemed like a backwards step then as environmental issues needed to be considered. Now several months later the formaldehyde/styrofoam study has come out, and it validates much of what many of us have believed for a long time. Skip the styrofoam.

The same goes for food on pesticide lists. For a number of years there have been lists of fruits and vegetables that should be considered safe and those that should by default move into the organic purchase pile. There have always been some obvious ones such as the berries which hug the soil. (If you crave strawberries, consider organic).  It was common knowledge that if you could peel it, you could remove many of the invading pesticides. Not so fast, Jones.

The report from The Environmental Working Group points a rather strict finger at a fruit that is readily available and well recognized by most: The Apple. It tops the latest list of fruit-invaded pesticides. Apples have had other issues in the past with spraying, but the common belief has been that you could wash the apple well and solve the problem. This report discredits that philosophy.

So what is one to do? It is true that organics have an increased presence in most grocers and markets, but as we well know, the price for switching from the regular produce aisle to the organic one can greatly increase one’s food bill. Not everyone is a candidate for organic shopping. We want variety, and the apple has often been the mainstay of packed lunches and a go-to snack.

According to the report, the apple has some company that gives pause to summer purchases: Cilantro was tested for the first time, and the herb ranked highest in overall pesticide infusion. Its position gives it the unenvious title of having the most unapproved pesticides in any product since the guide was first started in 1995! Not a good position to be in.

Here are the rankings of the 53 fruits and vegetables from the “Shopper’s Guide to Pesticides. Celery is probably pretty happy as it no longer tops the Dirty Dozen; it dropped to 2nd place! Celery, spinach, sweet bell peppers, potatoes, lettuce and greens (kale and collards) are the vegetables most likely to retain pesticide contamination. As for those on the Clean Fifteen, (The vegetables least likely to test positive for pesticides), they found onions, sweet corn, asparagus, sweet peas, eggplant, cabbage, sweet potatoes, and mushrooms. As for the fruits that score the best, those with the least pesticide residue, think avocado, mango, pineapple, watermelon, and grapefruit.

Just a week or so ago, the USDA introduced The Plate and took the Food Pyramid out of our lexicon. The plate is stacked in favor of fruits and vegetables. A little irony there, as we need to put the safest fruits and vegetables on the plate; not just any fruits and vegetables!

Timing is everything. Don’t forget your reusable container for coffee!

In the past few years since the Obama Administration took office, it seems that food has become a major player in the national conversation. We have talked about the White House Garden, the commitment to getting people to Move off the couch and be aware of their food intake. Obesity has been a major topic of concern as has the School Lunch program. Yet, so many of these discussions have their roots in much earlier times. It is impossible to speak of food safety legislation today without thinking about the letter Upton Sinclair wrote President Theodore Roosevelt.

Our current obsession with food, chefs, and food trends is nothing new. Buying local and supporting the farmer has deep-seeded, yes, it’s true, roots in our country’s agricultural history. You’ll be able to study the past while reflecting on how so much of what we believe today parallels our government’s earliest commitments to food safety. No need to make this sound so serious, as the exhibit focuses on all the aspects of our food culture.

What this exhibition hall is filled with it the how the Federal government’s programs intersected with our lives whether we are referencing food safety regulation or tracing the early paths of those we affectionately call “agricultural pioneers.” Besides enjoying the numerous posters from the collection including the already popular “Vitamin Donuts” or “Uncle Sam Says , Garden to Cut Food Costs.” My initial favorite, “Eat the Carp” includes the advice, “The muddy taste can be washed away.”

Trust me, you’ll have fun exploring the original records (“Eat More Cottage Cheese“) that explain the history of our country through its food supply with an emphasis on four distinct influences on our food environment: Farm, Factory, Kitchen, and Table.

Check out the event calendar as numerous additional programs and speakers have been lined up to supplement the standing exhibit. The exhibit opens today and continues through January 3, 2012. You need to know that date as you’ll want to go more than once!

Not just any plate, but one that has been approved by the First Family. A plate that says, less is better but what constitutes less will be unveiled in stages. We have become a full plate society from our parents earliest admonitions to finish your food to dining out and expecting full plates brimming over with food. Oversize restaurant portions were supposed to imply monetary value but instead helped contribute to our obesity numbers.

The President and the First Lady exemplify their commitment to exercise and good eating habits. The White House Garden has been a huge success and farm markets continue to expand in close proximity to the White House. At the same time some of the nation’s top chefs have contributed their time and expertise to improving the school lunch program. Logically, the next step is to take the tired pyramid of foods and replace its message with one that stresses vital health information. This is a more active focus that demonstrates the importance of being active and eating healthy. In addition to the USDA, other government agencies will help drive the important message.

Making the plate a thing of beauty with an emphasis on fruits and vegetables is a natural starting point. After all we are in the heart of the growing season and product availability. Grocers are competing with farm stands to show that locally grown food can be readily available to all shoppers.

Eating healthy has new rules and as a nation the time has come to step up to the plate and move into a healthier position. We welcome the pyramid retirement party.

It’s time to set up a healthy plate.

It was not that many months ago that women got a great pass on their coffee consumption. Now men have their day at the Java shops with a significant study detailing the benefits of 6 cups of coffee staving off prostate cancer. The specific details are worth stirring around:

–Study involved almost 50,000 men.

–Six (6) or more cups of coffee produced a 20% drop in prostate cancer (the 2nd leading cause of cancer deaths among men in the US). When compared with men who avoided coffee all together, the risk decrease was 60%.

–Even those who drank only 1-3 cups daily demonstrated a 30% lower risk of getting prostate cancer.

Coffee, often maligned, has gained new respect in the health community. Do not lose sight of the fact that coffee, because of its antioxidant properties, has brought positive news to those with Parkinson’s and diabetes. Plenty of studies moving coffee into the plus column!

Coffee may prove to be the beverage darling of health studies! Hot or cold: Coffee rocks. Today I’ll deal with the humidity with my espresso over ice. Thank you.

According to the USDA, the blame rests with the potato, and the Department wants to cut back its prominence in the school lunch program. Irony of ironies: The Agriculture Department has identified the white potato as its top villain, but the Idaho Potato Commission just received top marks from the American Heart Association for the spud’s benefits. Who’s the villain?

Let me think about that. Is one food responsible for the rise in obesity, diabetes, or heart-related issues? Can there be a negative super-food? Potatoes, even white potatoes, can be served in a number of ways–schools are making adjustments to the fried mentality. Rather than blame one food or one color of food, let’s concentrate on the reality: Overeating is the arch enemy, and we CAN do something about it. At the same time, we cannot lose sight of childhood hunger issues. The School Lunch Program (which for many youngsters now also includes a breakfast tray) is important and in more cases than we want to count, may be the primary sustenance for a significant part of the population.

We can cut back on fried foods and try to introduce additional vegetables into our diets, but remember not everyone’s food budget has the same monetary input. Oliver drew attention to the fact that many of the children and the parents in his test community had no familiarity with fresh vegetables. We can make changes, but we do not need to point fingers at the simple spud. It is not the root cause of the problem! The potato industry has, of course, galvanized its members with a strategic program: Keep Potatoes in School.

Sure the sweet potato appears as the potato survivor, but the school lunch program needs continual, additional re-imaging. The focus must be greater than just delivering the potato its death knell.

We are not talking about a trend unless we are referencing the increased shelf space for GF products. Rather this is a health issue that needs attention in the current environment. This past week there were numerous outreach programs to call attention to the numbers of individuals affected by the disease. Will all of these efforts help? Possibly one of the most powerful benefits will mean that more people will be tested for this type of diet and many will feel better if they make the switch to a GF lifestyle. Not a trend; a healthy reality.

What can manufacturers do? Continue to examine product line and make certain that all the safety precautions have been applied to ensure that the labeling is accurate. Just this week Barbara’s Bakery, the cereal manufacturer, added to its GF lineup. Why not have Puffins Multigrain? Freezer options continue as well with Glutino expanding its pizza lineup with multi-paks. What happens if you are time-starved but crave a complete Italian entree, then Caesar’s GF linup works wonders. You have numerous freezer choices including manicotti, shells, lasagna, and gnocchi. Add your favorite sauce, and you’re covered!

Choices abound. Read the labels carefully and make certain your specific health and allergy needs are met. In the meantime, let’s hope that the FDA gets moving.

Plant but acclimate and look at the 10-day forecast. Most of the gardening centers still have warning signs out about late frosts. Most likely these signs came out of the closet after the unexpected, and unnecessary, 80 degree days in early April! Tomatoes take time and full sun so as we move later into the month, the ground and the plants will be most appreciative. The sun will be do its job, too.

If you’re still in the wondering stage, remember what you grow, you control. A Salmonella tomato warning should probably be the final encouragement to become a gardener. Seize the ground: This is your year.

If you are still hesitant, check out your local farm markets or see if there is even a final short share in a CSA–be local. Support local or be your own locavore.

Whatever the words or the products, every little act becomes significant. The impact is huge.

Respect our world and make a difference.

You already know my fondness for the Sodastream product, the instant carbonation machine that has upped my water consumption and moved me completely away from other carbonated products. The company has taken the next step and shown its energy independence and concern for the environment. The original bottle has a long life of usability, but the company’s newest introduction moves them close to zero-footprint packaging.

With the recent introduction of the Bio Bottle, their flavor packaging is eco-friendly as they now can reduce the environmental impact of their syrup containers.  The soda packaging decomposes at a faster rate than conventional plastic.

So as you raise your reusable bottle today, the official celebration of the Earth, recognize that every positive action benefits us all. Every change in this direction is a positive.