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Hot Words/Products: Winter Trends

Jan 25

Posted by admin in beverages, chocolate, cocktail, dining out, food universe, gluten-free, restaurants

It’s that wonderful time of the year when the majority of the country is waiting for it to happen. The “it” would be record cold or snow or some major weather event. Late January and February are heavy with that level of anxiety or anticipation (if it’s for skiing conditions, I get it), and the food world is no different. This is the perfect time of the year to tease tastebuds into a new sphere as relatively short days require a little extra nourishment. We have a panoply of food terms to warm the chilly burners of these months.

Look at GINGER. Once not that long ago it was just a spice in a container. Then fresh ginger came into vogue as we learned to give our food a little boost. Now it has its own elevated position in the beverage world not just as a stand-alone ginger ale, as it seems to be a compatible, healthy flavoring for any number of drinks whether hot or cold. As for snacking, ginger and chocolate are the darling of combo treats!

A parallel is the flower, HIBISCUS. Yes, its fragrance and compatibility make it a charmer again for beverages and plenty of flavor enhancers. Look at how pomegranate drinks have become more palate pleasers with the addition of ginger and hibiscus!  Somehow dishes and beverages seem to have a more chef-fueled flavor when you add something that some would consider exotic, something such as hibiscus.

Maybe the current number one trend-setting position goes to SORGHUM. In the summertime we enjoy the bounty of color from the fields of sorghum and appreciate how farmers are turning those fields into profitability. Now we see a different side to this grain as the growing gluten-free market space has heartily embraced the flavor of sorghum beers after several early rollouts of G-F ales that were less than enticing. Not only the beverage world but the chef-driven universe has embraced this sweetener with some top-tier creative moments.

Let’s end our discussion today with two food words that are making the rounds.
-Meatballs are everywhere and seem to have found a place at every tier of dining. They can quickly be fancified or presented as the alternative to the spate of burger spots.

-Parm. Eggplant has long championed its association with parm-topped dishes and now poultry-inspired foods are grabbing plenty of menu headlines. Sure, chicken parm has been a popular dish for a long time, but it now seems to be a pervasive special!

All these words and products speak the same language: Versatility as they are compatible with a range of pairing options. Time to uncover some of these foods and avoid total food hibernation.

 

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Try Out These Food Trends

Dec 12

Posted by admin in beverages, cooking, dining out, food universe, gluten-free, healthy eating, lifestyle, news, restaurants

The lists keep on rolling in as food trends are an easy exit discussion for 2011 and a hopeful wish into 2012.

A Mintel survey indicates we’ll be thinking more about “home” even at quick service and fast food restaurants. They anticipate this restaurant tier to start using more “comfort” words in menu descriptors. They also expect significant growth in this market space. “Homespun” goodness will pervade menus implying that careful preparation is at work in the kitchen regardless of the restaurant’s price point! Other prospective trends include:

–Regional foods will win over the menu as more restaurants work to bring in popular dishes from areas well-known for their specialties, such as Memphis Barbecue.

–Menus will have a section devoted to healthier dishes with lower-calorie foods. This concept will become more prevalent across price points.

–Restaurants will move more to customized ordering systems to give consumers more dining options that they will be able to impact.

Not to be left behind when we talk of trends, The National Restaurant Association surveyed 1,800 chefs, members of the American Culinary Federation, to get their input for their list, “What’s Hot in 2012.” Here are some headliners with the word “local” making its way into 3 of the top 10 trends:

–Locally sourced meats and seafood, and locally grown produce. A little further down the trend list is locally produced wine and beer.

–”Healthy” makes its presence felt with healthful kids’ meals, whole grain items in kids’ meals, and Gluten-free/food allergy-conscious items.

They see a continuation and growth of food trucks, the continued importance of the farmer in bringing products to market, and more fruit and vegetable side dishes on kids’ menus.

What’s interesting about these lists is the greater emphasis on product sustainability. It appears our emphasis is more on the practical, rather than the outlandish: All trends that have a chance of surviving and becoming more commonplace rather than single shots at fame.

Fun to follow these concepts as many are homespun ideas that have already had an impact on our food universe.

 

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‘Tis that Time: Food Trend Outlook

Dec 7

Posted by admin in cooking, dining out, food universe, lifestyle, news, restaurants

The best part about early December articles is watching everyone trip over himself trying to figure out the “definite” food trends for the coming year. Today we look at two such lists, and then we’ll have plenty of time to revisit and watch. Maybe we should start with a startling fact: Eating out is now cheaper than cooking at home. Think about that a little and you’ll understand the issues facing all food purveyors. Food costs have skyrocketed, over 6%, but most restaurants are afraid to spike prices. They favor a little less food on the plate. Hey, not a problem, we have the obesity issue to contend with anyway. So watch your dollars and follow the trends.

According to Andrew Freeman, (Andrew Freeman & Co) a great food guru with a major hospitality background, this is the year of  the potato. No complaints from me as potatoes have been my friend for years. He says expect to see menus wrapped around the food such a:

–French Fry Menus: Choose Your Cut, Color, Sauce (like the French Fry Menu at Jasper’s Corner Tap & Kitchen in San Francisco)
–Mashers with Mix-ins
–Custom Cut Chips and You-Pick Dips

Or, Grilled Cheese, which he calls the next burger as in:

–Signature Sandwiches
–Gourmet Interpretations, Creative Variations, Old-Time Classics
–Artisan Ingredients (or Not), or:

Produce-ing Desserts, Vegetable Desserts

–Experimentation with Flavors
–Innovative Creations Combine Savory and Sweet

They, of course, have numerous additional ideas and let you look back at prior food trend lists to see how well they did!

Supermarket News approaches the food trend list from an entirely different perspective and lists the number 1 trend which will impact everything as food prices. They do not believe prices will lessen much as production costs continue to increase, but they see grocers coming up with clever ways to entice the consumer including bonus points getting used toward lay-away programs for bigger purchases as coupon use continues. They expect to see more grocers joining the “farm to fork” philosophy as food origin has become an important factor in purchasing. Likewise, they expect grocers to cater more to the largest population of shoppers, the baby boomers, 76 million of them, “will control 52% of the total $706 billion spend on groceries by 2015 – making them the largest food influencers and purchasers.”

Regardless of which approach you follow, that of a marketer or that of a purveyor, in looking at upcoming trends, be certain that food issues will continue to dominate headlines.

 

 

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Time to Get Involved with Food Issues

Oct 23

Posted by admin in Administration, dining out, gardening, healthy eating, lifestyle, news, restaurants

No one can be immune to the messages about food shortages or food deserts. A full range of food topics have managed to become front page news including problems with our food supply and food safety issues. Whether we are talking about obesity and its impact on the health of the nation or the lack of uniformity or good decision-making in our school lunch programs, we are talking food. Hunger statistics are staggering when we put these figures up against the placard that reads “World’s Greatest Nation.” Should there be millions of Americans in the bread line? These are food issues that affect everyone.

Solutions seem to be as prolific as the number of individuals offering advice. Now there is a strategy that everyone can employ and use wisely. Tomorrow, October 24 is the 1st National Food Day. What does that phrase really mean? In its most simple terms, it means, that there will be an emphasis on food issues throughout the country. Most cities have signed on with some sort of program and chefs, of course, are playing a significant role in the program.

What about the individual response? Yes, we can all get involved and do something. One day can make a difference. Support your local farmer. There are still plenty of farmstand markets bringing in the best of fall fruits and vegetables.  In some communities, individuals are helping plant a school garden so that young children can benefit from what is truly fresh. Restaurants are having a large variety of programs to bring in individuals and demonstrate how we can all pitch in and make a difference. Find a sustainable food project in your community and participate.

Yes, everyday can be a food day, but sometimes we need to pull back and think about how we can help others and create a stronger, better, more harmonious approach to food issues.  We can be a healthy nation.

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Hotels Respond to the Coffee Crunch

Sep 20

Posted by admin in beverages, coffee, cooking, lifestyle, news, restaurants, tourism, travel

It seems no matter where you travel these days that hotels have heard the cry for decent coffee. In-room service has moved away from those suspect pots, which may or may not have been properly cleaned, to single shot service. Feels a little safer, cleaner, better. After all a package with an upscale signature such as Wolfgang Puck, can motivate you to at least try it. Maybe you’ll use two packets, but either way there’s a sense of security and control!

When you stay at a mid-tier property, and you hear the restaurant server explain that the coffee is “a little better, a little stronger, more like Starbucks,” you know what to expect.  Actually, it’s a matter of what the hotel company has heard: Stop pouring the weak stuff. I can water it down if it’s too strong, but it can’t work the other way. Whether changes were made due to consumer response or survey responses or just plain common sense, the reason remains less important than the reality. Starting the day, or in my case at any point of the day, with a decent cup of coffee makes a difference.

Maybe this is all part of the renewed and improved market for business travelers. Now that they are back on the road, it seems each of the hotel brands is ready to do some upscaling to grab that important market segment. With smart work from a hotel’s sales staff, leisure travel, likewise, has all the appearances of getting a bounce. If there are few other signs of economic improvement, these are noteworthy.

Not just the coffee service but the whole breakfast scene is being revitalized. The days of a sweet roll and a cup of coffee are moving further into the annals of hotel hopping. Hyatt just announced they are reworking their Summerfield Suites and rebranding them as Hyatt House, a brand that will offer a variety of comforting selections including made-to-order breakfasts. That feature is a big drawing card for almost any guest. From a hotel perspective, it’s a newly vital component of the brand message. Look at how well the Bistro concept works for the Courtyard franchise.

If you are paying over $500 a night for a room, your concerns include a good quality restaurant with a menu that addresses a wide-range of tastes and allows for substitutions. Yet if your stay is more moderate as in the under $200 a night category, a made-to-order breakfast becomes a positive plus in overall decision-making. The word “complimentary” has a smart marketing ring to it!

A decent cup of coffee and a hot breakfast are two important trends making their way through the moderate, mid-priced hotel industry. All segments of the traveling public seem responsive to this type of positive change. Now just stop charging for wi-fi and you’ve got a friend!

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Mainstream G-F

Jul 26

Posted by admin in dining out, food, gluten-free, lifestyle, restaurants

We’ve talked before about how gluten-free products have become more readily available. Supermarkets have taken the plunge and recognized the large number of people diagnosed with celiac disease or those who find themselves gluten intolerant. Many sit-down restaurants have figured out the marketing potential and offer guests a gluten-free menu. Yet a more casual approach for people that avoid gluten products means limited sandwich options. They either make their own sandwich or have to listen to dining companions order something that sounds tempting or go to a higher price point. Nothing seems to cover the middle ground. That landscape has had a makeover. Now one nationwide restaurant chain has started a limited program that hopefully will go national.

The Subway chain in Oregon and Texas offers gluten-free sandwiches. (The program was rolled out several months ago, but I recently observed the process firsthand–quite different from a press release!) This is a big deal being advertised with banners and in-store literature. Anecdotally, they are reporting an impressive amount of interest and orders.

If you enter a Subway that offers a G-F menu, then you have hit the quick-service, made-to-order sandwich line. Before you scoff and say how could such a large chain pull off the G-F experience, let me share what I witnessed. The staff has been well trained and recognize the contamination possibilities. The roll comes wrapped but never even makes it to the counter until the sandwich person scrubs down the counter, announces that a G-F sandwich is about to be made, does a complete hand wash, and grabs a new pair of gloves. Pretty impressive actually! For those who worry about the isolation preparation. you have an advantage: You watch the process rather than speculate that caution is being followed!

When all is set and ready to go, the G-F sandwich gets further isolated during the preparation selection and ends up in its own specialty bag. What’s the upcharge for this attention to detail? A dollar more for a G-F sandwich: A price that goes down easily.

Maybe other fast food, casual restaurants, and nationwide chains will figure out that offering a gluten-free option is not price prohibitive but rather financially advantageous.

Marketing mainstream reality.

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The Archivist and The Chef

May 16

Posted by admin in Administration, cooking, food, food universe, History, restaurants

What a great story line: An archivist walks into a restaurant and says he likes to cook. The chef responds, I like history! Welcome to the world of David Ferriero, the Archivist for the National Archives and the world of award-winning chef, Jose Andres. The two atypical paths have come together in a joint effort that will combine the food history from the Archives collection with the restaurant acumen of recent James Beard Outstanding Chef recipient Andres.

Now a little background. The National Archives is the Nation’s repository of history, and the impressive food collection is a vital piece of that history. They have culled their materials to create an exhibit which will open June 10, 2011. “What’s Cooking, Uncle Sam?” will showcase 85 original records which trace the origins of the programs and the legislation aimed at the food supply and reflect the effects government programs have had on our food choices and preferences. Visitors will have an opportunity to examihttp://www.allbeforecoffee.com/wp-admin/post.php?post=8289&action=edit&message=10ne letters, diaries, photos, and maps from the collection. The Exhibition will focus on four broad themes: Farm, factory, kitchen, and table.

Then there is the world of internationally recognized Spanish chef Jose Andres who makes his home in Washington, DC and is the master of the restaurant scene with his restaurants under the creative arm of his ThinkFood Group. Andres will serve as the Chief Culinary Advisor to the exhibit. He calls himself a “cook and a storyteller,” and his most humble story, apropos to this exhibit, is his own personal success and achievements in his adopted country. Andres’s passion for food and how it can teach us to understand nations and history will become evident in the July 4th opening of his newest endeavor, America Eats Tavern. It is no coincidence that this pop-up 6-month restaurant will be on 8th Street within view of the Archives and in the Cafe Atlantico space which will move to  a new home.

Andres believes that chefs tell a story and that this restaurant, opening in collaboration with the Archives exhibit and in partnership with the Foundation for the National Archives, will expand food knowledge for all visitors. This unique, first-of-a-kind partnership will open the eyes of visitors to understand our nation’s past and project them into understanding the importance of food in our culture and our heritage.

Different titles; different jobs: One Nation of Food.

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Deals, Deals, and More Deals

Mar 30

Posted by admin in chocolate, dining out, life, lifestyle, news, restaurants

One day you wake up to find an offer too good to be true. Your inbox entices. You buy; you subscribe. After all $15 for $30 worth of Mediterranean food at a place you frequent makes good sense; the math simply computes. That’s how the addiction begins. Before long you find the corollary services and pop your email into the location box and you’re off and running.

Then, the impasse. Your email is filled with offers. Deals, bargains, two-fers; you name it. They’re there. What happened? How did we get to this point, and why was no one offering us these “bargains” before? Marketing organization is the strategy that convinces businesses to take advantage of online energy. It’s simple for the companies, especially small companies, but no one should forget how well big players such as Gap (Groupon deal) and Amazon (Living Social deal) did with their offers!  Small businesses, on the other hand,  see the advantage of possibly getting 1,000 new customers. Will they have stickiness is the big question or does the purchaser only visit the place on his special deal visit?

Look at the possibilities that I awoke to this morning: Half-off a burger, $15 for $30 worth of food from a large selection of Asian and European restaurants, $25 for $50 at an American spot…I could continue, but it is rather alarming how these deals multiply. Subscribers are divided into only two groups: The Addicted and the Never Again. The fine print often gets the Never Again as they missed the expiration date or the deal was not what they expected.

The Addicted, a group I might claim chairmanship, means a daily scroll through the possibilities and some serious personal, private conversations about how many deals should one have floating in their cloud at any one time? I do have self-control, as in, I did not buy $20 worth of candy which looked like jelly beans for $10. Yet, a good chocolate offer…BTW, companies are sprouting up all over the country. New online contenders continually seem to offer a deal a day. Deal categories continue to expand from cooking classes to clothing to home decor and activity trips or vacations. You name it; there’s a deal site.

What’s one to do? Of course, cancellation would be an option, but then you’d miss the hot new restaurant that’s trying to get your attention. After all when you scan through sold out past deals, you see what you missed!

Just to show you the popularity of these programs, try to take advantage of the offer to get “free” money with a referral. Everyone you send it to seems to respond, “already subscribe.”

The obvious solution: Invest in the companies when they go public. They know how to make a deal.

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More than grilled veggie entrees, please

Mar 24

Posted by admin in food universe, restaurants

It’s time. Time for chefs and cooks at all levels to get it. Yes, I’m talking about working with the non meat-eater. Maybe the dining out customer is a flexitarian and chooses days to vary the protein. Far too many individuals want an occasional non-meat entree but know that something more exciting can come out of the kitchen than just a plate of rice with some grilled vegetables. Sure, I’m not denying that there are multiple ways to serve the vegetables, kebabs and skewers or atop a salad, or… You get it. These are opportunities for chefs, restaurants at all levels, and foodservice companies to wrap their arms around a more creative menu that appeals to all diners.

It is not impossible for a good chef, often with multiple days of a heads up, to come up with a beautiful list of options. Yet, why not show that same spunk and put one or two items on the menu that say “We cater to everyone.” More customers are looking for creative alternatives.

These early days of spring are a perfect time to embrace the possibilities. Rice has lots of company; try quinoa–it makes a great salad or side dish. Broccoli has its adherents, but really no need to dance around the other extensive produce choices. How about fruits? So many more choices than just apples combined with walnuts. Truly.

Chefs who get it are rewarded with a steady base of customer loyalty. It may be time to clean off the back burner and see what new approaches can make a menu appearance. Research indicates consumers are dining out again. Make it worth their while–treat diners to creativity.

 

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The Lighter Grocery Bag

Feb 22

Posted by admin in dining out, food universe, lifestyle, restaurants, shopping

Remember the good old days when a bag of groceries cost about $20? Really that wasn’t that long ago, but now that single bag is more apt to hover closer to $50. Food costs are skyrocketing. Every department; every store. What’s the consumer to do?

Simple rule of thumb: Know your prices. If you know the cost of the basics, then you know when an item “on sale” is truly a sale-priced item.

Step two: Plan menus around the sales. If this is the week that avocados are reasonable, then guacamole proves tastier. You can follow that rhythm through each department. Chicken thighs on sale; chicken thighs, it is.

There are few other strategies that work as well during the upward creep. Maybe the process is faster than a creepy crawl as a week does not go by without another commodity escalating upwards.

Coffee prices are up. Eggs are more expensive. Bread products continue to rise (pun intended). Name a food, a basic commodity, and you understand how the shopping scene has changed.10-Keurig-B40-Lg

Besides the bread basket costs of grocery shopping, another effect is on restaurants. Consumers have only so much of their budgeted money for food, whether at the market or at a restaurant. The end result is the fast food and casual restaurants do much better while the mid-tier suffers. The end result is that the restaurant picture continues to struggle as many restaurants with higher price points cannot survive the slack sales.

As we all hold on tighter to our wallets, grocery shopping and dining out become the precious commodities. Increased pricing hits all of us hard.

We can’t afford heavy lifting.

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