Archive for category shopping

Grocery Wars: Round Two–Consumers Rock

I love it when the grocers start tripping over each other to show the consumer how good their prices are. With the economy crawling ever so slowly upward into a post-Recession mentalitykashi, there are still far too many individuals struggling to find footing. The grocery chains, much like the restaurants, are trying to capture some of the action. Earlier this month we saw the beginning round of pricing. Now we are hearing from Stop & Shop and Giant Food about the “real deal.” This terminology makes me wonder how long they sat with an ad agency to come up with something more than just a “deal.” Maybe it should have been titled “reality.”

What do these new pricing strategies mean? As far as I can tell after a mini-aisle cruise, products are tagged with multiple layers of prices–what it used to cost v. the new price and what a nearby national brand competitor (often Safeway) is charging. The gloves are off.

In the Chicago area, it’s Jewel v. Dominick’s, and the focus is on rolled back prices.

No matter where you live, we are all in this grocery pricing life. With Wal-Mart, Target, Costco, and Trader Joe’s competing with traditional grocers, there is some hope for further reductions. As consumers the questions we should ask are: Why were the prices so high in the first place? How do we continue to get them to come down? Overpaying is the name of the game as purchasers continue to feed conglomerates. Some hope is on the horizon as lowered pricing continues to garner attention.

Maybe we just don’t shop the way we used to. Maybe we are smarter, and the chains are just starting to understand that consumers have become savvier and have learned to be more better shoppers; less impulsive.

Maybe, just maybe, the pricing wars will continue, and we, as consumers, will benefit from further reductions.

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Mushroom Nirvana

It’s a special type of disease where you go in search of perfection, but when you find it, you know it. Mushrooms can bring that type of ecstatic pleasure. I’m not talking about foraging for them, but about finding a true mushroom person who finds the forager and brings the product to market. I think many people are afraid of mushrooms and have a negative reaction even when they see them. The packaged store variety can do that, but a true mushroom fanatic knows how flavor effuses from the very first bite.

How to find a fresh mushroom when you refuse to take a chance on something growing near a tree? Not that complex. Stay away from the packaged store variety, especially the white caps that have been sliced. Yes, they’re easy, but they bear little resemblance to the real McCoy. Many farm markets have a mushroom stand or at least seasonally carry 1-2 types of mushrooms, and then there’s New York’s SOS Chefs. You enter a store in the East Village that looks more like a flower shop from the outside than a food emporium. Within seconds you are transported into a world of fine specialty foods. Immediately inquire about the mushrooms. They are in a walk-in temperature-controlled refrigerator in the back. You can purchase something that just arrived fresh that morning and you’ll forever change your perception of mushrooms. Many, due to unfamiliarity, look more like a painting than an actual food product.  With minimal preparation, they taste masterful, either with pasta or quickly sauteed with some fresh garlic and served as a side dish. Or…so many options.

This store exudes the meaning of the word “fresh.” What a fun experience. photo-1The mushroom varietal list includes many you may never have heard of, varieties you most likely have never seen; I hadn’t, but wow are they terrific. Don’t worry the store can make shopping for specialty foods an experience you’ll remember. There are spices galore, dried fruits, capers, olives, and teas to get you started fantasizing. This is the type of shopping that makes home cooking such a pleasurable experience. I came for the mushrooms; I’ll return for the catalog of possibilities.

You can play the role of the chef: What’s in today? Ok, that’s what we’ll plan our dinner around.

SOS Chefs: The name says it all, a true lifesaver.

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Is the Fish Fresh?

180px-Herring2We’ve all been in the situation where we ask the purveyor, fish counter person: When did that piece of fish come in? How many times have you heard the answer: Just this morning. Or, maybe they say, last evening. Our suspicions run to the top burner as we are never certain. Oh, yes, there are obvious eye tests of freshness as in color, shape, and form. Some people even like to touch the fish to test its firmness and maybe even smell it. Nothing holds a candle to the newest advance that promises greater reliability.

Now there is a freshness indicator that will put our anxiety into check. Fresh Direct, the New York City full-service grocery delivery service has adopted a star rating system to help consumers select the best fish for the day they want delivery. The Daily Seafood Rating System (which is similar to their produce rating program) takes the guesswork out of selection and makes meal planning almost effortless. The company believes that more consumers will venture beyond their “regular fish selections” and depend on the rating system to try different products.

There are guides and an abundance of recipes to help us sort through the taste differences and cooking methods (click on the link for recipes) for a broad range of fish. Hopefully, in the not too distant future, a fish rating system will become an industry standard.

Then we can just select the fish and not ask the question.

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A Little Footnote or Two: Updates

carrots-vitamina-lgIt seems no one wants to be ignored on the antioxidant bandwagon. Look at this latest product that should add to the confusion: Kraft Foods has decided to up the ante in the sugar-free Jello department. Health writers are all over this, and I appreciate the detail and the absurdity of the concept. Are we all that gullible? Now, carrots…

On the Ciao Bella front, I found the product at Target. Sorry for the omission, but the Mango Sorbet should not be omitted.

On the grocery smart scanner input, not all is as it seems. Yes, it is definitely fun to get a free item when the price comes up incorrect on the scanner. It is just  a little confusing when the scanner offers you savings on products that do not match your profile. Let me say do not even approximate a match. Some of the offers today were so not for me that I hope whomever is typing in my card number is having fun. So kinks still need to be worked out, but as for fun, I’m still loving the scan and bag approach.

One final note on the grocers. It seems that tracking is so powerful that your absence from the aisles is actually a positive. I just received a survey questionnaire and 4 separate $5 off coupons from Harris Teeter. They miss me. That’s sweet. They wonder why I haven’t been there in a while. No problem. For the coupon savings, they have me at least 4 more visits. I love being loved; especially with a $20 savings.

Life goes on.

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Bag It Up–My Bag, Please

5b61_1All those times you are a bag short or even minus the recyclable bags which are overheating in the trunk of the car, you’ve been able to put your merchandise in a store paper bag as more places have phased out plastic. Some stores, like Ikea, charge for bags. Some shops even give you a small savings for each bag you bring. 

Change is in the air. A number of states or municipalities have tried to implement bag taxes, and they have gone nowhere.  The District of Columbia wants the belt notch that says first in the nation to implement bag tax. They say all those plastic bags are finding their way into the Anacostia River, and a true cleanup will never occur because of the sheer volume of plastic bags and the ultimate litter debris. 

Many citizens consider the implementation of a bag tax as a lazy solution to an overall River mess. They feel that less fortunate shoppers will be further penalized as their groceries or drugs or whatevers will now cost 5 cents a bag more. A lack of understanding does not create a true cause-effect relationship. Remember these are tough times, and consumers are already paying a heavy burden in helping cities move forward. Implementing this tax will not clean the Anacostia. 

The American Chemistry Council has started a major campaign to help cities and states understand the real environmental issues. They believe progress has been made in people’s awareness of bringing their own bags and recycling plastics. There are no shortage of places to drop off plastic bags. So many new, interesting products are being made from these efforts.

Skip the tax route. Be smart about this. The District does not have to be the FIRST for this type of program. There are better ways to win positive recognition than from this egregious program that solves little. 

It’ll take more than my nickel to solve this particular problem.

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It's Simple–It's Summer

IMG00360-1Let’s argue with the calendar: The summer mindset has kicked in. It’s as if everyone turned on his grill at the same time. Wonderful smells waft thru the neighborhoods and the stores are filled with an air of excitement–everyone’s asking what are you doing this weekend?

No, we are not forgetting that this is an important Holiday; patriotic spirit does fill the air, but it competes with the earthy smells of relaxation. There’s something soothing about the first foods of the season: Strawberries are so delicious at this time of the year–they make you question why you ever buy them out of season. Maybe we should take the winter frozen strawberry pledge–they have to be tastier than the plastic container version. Sign me up.

These jus’-picked beauties symbolize summer about as well as any other food. Sure, I’ve seen beautiful stalks of asparagus and great mushrooms, but strawberries say it so sweetly: It’s summer.

Maybe there are a few other signs besides the grills being fired up and the foods of the season emerging on every street corner. 

People are out on the streets again, in stores, looking like they are ready to rejoin the universe. All the gloom of winter has been peeled off. They’re ready to eat, to indulge.

I saw a small sandwich shop list its daily specials and include tuna sliders. They had me there–was it just the additional mayo that made them slide or was this little shop alot more creative and trend aware than I thought. Neither. They knew nothing about a national food trend that spoke of sliders. They knew what they had: Extra mini buns and a big batch of tuna: Ahoy mateys: tuna sliders. Think I’ll slide over to the beef aisle. 

Another sign of innovative marketing is a new hot dog stand that sits in front of a restaurant better known for afternoon cocktails and dinner. They bought a shiny stainless steel cart and have a more diverse menu than the basic dog. Condiments such as mango relish and mustard creme fraiche accompany the sandwich possibilities that include  lamb sausage, bratwurst, and crab cakes and some of the biggest chocolate chip cookies you’ve ever seen. Really, they’re about the size of a dinner plate!

It’s marketing, folks,whether we’re talking strawberries, the new grill we’re trying to put together, or the hot peanuts at the farm market. Everybody’s got an angle, and we are ready with the napkins.

Bon appetit, summer.

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Was It A Savings Or A Game?

IMG_0051Sometimes in the process of amusing ourselves, we figure out ways to save money. That’s true with the new grocery scanners–no, I do not mean self check-out–that’s been around. I mean the scanner gun–the weapon of choice for those looking to save time and watch how much they are spending.

The beauty of the gun is that the shopping cart comes with a holster so you do not need to hold the upc reader as you go through the store. You find what you want, hit the bar code, as you do when you self check-out, and the item comes up on the screen with the amount. If you want to change your mind, you can just as easily remove the item.

Are we having fun yet? Maybe, but here’s the best. As you go through the store and see the posted prices, you can quickly spot an error, a price discrepancy with what it reads and what the advertised price is. Bingo–at the Giant, that discrepancy means the item is free. That’s a great big win.

So now it is even more imperative that you pay attention to the posted price, make certain it matches the scanned gun display, and hit the aisles. As you go along, you can bag so that when you get ready to checkout, you are basically just waiting for a printed receipt. Another handy timessaver, or as someone mentioned as I checked out my scanner: If there’s a line, while you’re waiting to check out, you can finish scanning the items you have not scanned yet. Multi-tasking (m-t), she suggested; she was speaking to the m-t queen!

I know some of you have had scanners for a while, but they are news to me! They’re not yet at all Giant Supermarkets, but they’re coming.

Oops, almost forgot to mention another plus: The scanner matches your frequent shopper card input with frequent purchases and generates frequent purchase coupon savings. Remember, I used to worry about those loyalty information cards, but that is so yesterday!

Loyalty, that’s what this all about. Oh, and time and money as you see the rolling total and know when to stop.

It’s love!

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Still Ugly–Not the Bag, Silly

6a00d834515f0569e200e54febb9d18833-800wiNo matter how cheery we try to sound, people are realistically worried about the future and high costs. A recent survey from Technomic, the Chicago monitoring folks, showed that consumer sentiment is still way down. Translation: large numbers of consumers plan to increase purchases of store brand grocers and take advantage of coupons and discounts. Their research finds consumers unlikely to increase food spending anytime soon.

Some of the changes are obvious, in matters we’ve discussed such as consumers downscaling coffee purchases, and companies meeting them half way with lower prices and coupons.  

On the good news front: Target just announced that they see more of the future in food items and plan to add more fresh food and produce to remodeled or new stores. That’s great because their food prices are already impressive. Fill up the extra aisles!

Toys ‘R’ Us just added foods to some of its stores, like a mini store within the greater wonderland! That just makes shopping with young people in a toy store even more of a challenge–snack food and toys–may help their bottom line but up my pain threshold!

The anxiety coefficient still hits the nerve cycle. We are still looking for buys and bargains. Look at the various dollar stores–they’re getting a new type of customer looking for food products and overall savings. In turn, their bottom line is looking up!

We eat. it’s about food, baby, and how we can find prices that make it work.We need the boost. Pile on the opportunities.

Change the sentiment.

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