How about this combination: The American Heart Association and Nintendo! Frustrated by the alarming obesity numbers and the lack of exercise among our population (AHA research found 70% of respondents say they never exercise and 40% say they find it boring), the Association and the game company formed a strategic relationship to help get people moving. Active-play video games are the focus as the emphasis is to create a multi-tiered approach to a more active lifestyle.
Nintendo has the very popular WiiFit Plus and the Wii Sports Resort games which will form the basis for this program to get people active. The benefits of moving and exercising are well-known, but accessibility often proves a deterrent. The new campaign is called “Get Informed,” “Get Empowered”and “Get Active.”
Research indicates the average person spends more than 8 hours daily just sitting down. That is about to change if this partnership has its way. Later this year they will jointly host a summit of leaders from a variety of fields to find ways to create synergies and benefits of active-play video games and physically active lifestyles. Beginning this summer they will host an information website with a component (www.activeplaynow.com) to help people conduct personal assessments of their lifestyle. Speculation abounds that a new Wii Sensor will be available to measure pulse rates.
Any approach we take to help us get off the couch and on our feet has to be given serious attention. Combine the acitivty with a heart-healthy diet, and you’ve got a winner.
I’m a gamer–Check out the tennis ball machine!