All Before Coffee » cereals http://www.allbeforecoffee.com Not just coffee Wed, 25 Jan 2012 19:31:13 +0000 en hourly 1 http://wordpress.org/?v=3.1 Not Your Mama’s Wheaties http://www.allbeforecoffee.com/2009/07/27/not-your-mamas-wheaties/ http://www.allbeforecoffee.com/2009/07/27/not-your-mamas-wheaties/#comments Mon, 27 Jul 2009 12:43:48 +0000 admin http://www.allbeforecoffee.com/?p=2088 Sometimes a product loses its shelf space luster. It gets lost behind all the new rollouts. That’s certainly been true of the soda or pop aisle. Actually, some stores have moved the waters, spring, filtered, still, sparkling and house brands, into their own aisles so both types of beverages get the draw. Shelf space visibility is critical.

If you think you hear the beverages crying out for attention, you should spend some time in the cereal aisle. So many choices; so many iterations of the basics as in Special K and Cheerios and their long line of cousins (with fruit, nuts, in cereal bars…). Rather than continue to feel neglected, Wheaties is about ready to flex its muscles again and move up to the top of your shopping list. With so many choices, it’s not easy maintaining a consumer’s attention.

The 85-year old brand has a special focused product coming out 09/09/0Wheaties_85th_Anniversary_Box_Image9, a new highly-marketed Wheaties (Watch the Evolution–it’s muscle-power) that appears to be marketed directly (solely?) to men. The Breakfast of Champions will have a new line: “Fuel. Win. Evolve.” Exactly how that’s going to affect my low-fat milk and fresh blueberries is still uncertain.

I love a mystery.

Stay tuned.

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