Posts Tagged Deals

Bulk Is Big

Hey, I’m not just talking the hefty look or the logical definition of bulk goods but the fact that everyone seems to be taking on the big box retailers. Hmm. Must be a reason for that. Let me think. OK, got it: We save money when we buy in bulk! Sure the corollary argument is that we waste money as we have spent so called “future” dollars on products we won’t be using for a while. We are spending ahead of ourselves is what the cynics cry!

Bulk purchasing is a case of simple math: Money saved today v. Money that’s out of pocket for a while or until the goods are used up. All depends on how you calculate savings. A simple message runs through these new big boxers: No need to pay a membership fee.

Grocers such as Wegmans decided a while ago that they could rearrange their stores and find room for big containers of everyday purchases such as toilet paper, paper towels, and dish detergent. They devote an aisle or two or a section of the store to these seductively priced items. Judging by the piled-to-the sky carts, seems it’s working.

Now, Target has decided it can be a major player in this multi-pak arena. The logic is quite simple: You’re here; let us capture those dollars; no need for you to run around. They call it “The Great Save.” The simple translation is:  Shop, spend, save. This is a limited time experiment (until the end of February) as in if it works, it will most logically be continued.targhetgreatsave

With the price of gas again on the upswing. Consolidated shopping seems to be more than a passing fancy. That’s why Target has also added to its grocery sections and continues to remodel its stores with greater emphasis on food items. At the same time, they are studying smaller in-city stores: Their new target audience.

Nothing complex here. Multi-paks save money.

Bring on the deals. We’ll figure out the math.

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Breakfast: The Most Important Meal

For years nutritionists have been saying kick your metabolism into gear by having breaksfast. Start your day with fuel and the rest of the day will move along nicely. Puns intended.

Plenty of restaurants and quick-service spots have obviously heard the rallying cry–it translates as Ka-Ching as dollars are going into the register with record speed as breakfast has become a bigger stop than just for the all-mighty cup of coffee. The examples speak volumes.

Chick-Fil-A: They just introduced a new breakfast menu with with a low-calorie yogurt parfait (Theyogurtparfaity quickly decided this item would be a popular all-day choice so its availability extends beyond 10:30AM) and mini nuggets–(Chick-n-Minis)–you know, a hand-held slider. Judging by the early morning drive-thru line, the concept must already be working.

IHOP: Breakfast anytime is their concept as they move into the new year with the return of the All-You-Can Eat Buttermilk Pancakes starting at $4.99. It’s not just a plate of pancakes on this special as the combo accompaniments of eggs, hash browns, and meat are part of round one. Pancakes can keep on coming until it’s time to roll yourself out the door.

–McDonald’s: They  took on the breakfast brigade with the national rollout of the $1 menu (sausage biscuit, burrito, or McMuffin, and, of course, hashbrowns).

Sonic Drive-In has several breakfast choices on the dollar menu including the Junior Breakfast Burrito with Sausage. They subscribe to the breakfast anytime motto.

All-Day Breakfast and price-competitive menus seem to be the theme starting the New Year. That, of course, and the big shout out about new, better grinds for truly enjoyable coffee!

With all the drive-n-go or eat ‘n run options, is anybody really focused on the Breakfast Metabolism starter or just finding filling food at affordable prices?

A little less food; a better cup of coffee.

Thank you.

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More Ways to Save

It’s official: The Holiday Countdown Clock Has Begun. As it ticks away, the loud heartbeat panic starts to set in. Questions, questions, questions. What to buy? How much money to spend? The now what am I gonna do ultimate stomach churner.

Here are some obvious, but yet often forgotten, strategies to use at this time of the year:

-Do not pay for shipping. Find the product from one of the myriad offers that still include free shipping. If you wait much longer, some of those offers will disappear and shipping costs will exceed the product’s individual cost! Be careful.

Watch out for super saver shipping headlines–read that info carefully unless you don’t care if it arrives the 28th!

Buy the local paper. Yes, I know no one reads the paper anymore, but it is still a great way to find coupons and insert deals. Newspapers stay in business at this time of the year from these types of single-day promos, and you benefit from a very limited outpouring of cash!

Watch the big box retailers who have their prices set well in advance of the holiday season. Many of their great small electronic buys, for example, do not hold up at this time of the year. Macy’s, Bloomingdale’s, and similar department stores have special one-day houseware and home sales and offer coupons for those special events. That type of shopping often brings the price of the coveted KitchenAid mixer, for example, down below the everyday great super warehouse price.

Check out the grocers. Not only have they moved into more branded items, but they’ve also expanded their holiday wares in the toy aisle and the handy last-minute grab-it gift sections. They are more than happy to make fruit baskets, coffee/tea combo sets–you name it; they want to make it happen.

Make your own food baskets–we’re not talking robotics here but sensible solutions for great gift-giving. Coffee shops are more than happy to help out if you become completely flummoxed.foodbasket

–Buy a basket; get brightly colored tissue paper, and fill it up. Your choice. Personalized food items are especially popular. Make your house-brand of specialized cookies. There’ll be few complaints.

Get your blood pressure in line, and you’ll have time to wrap!

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Coupon Universe

With the economic rebound still at slo-mo, coupon usage continues to rise. Sometimes the Sunday newspaper inserts are actually lacking in the coupon department. Maybe manufacturers have figured out that another tree does not have to be cut down to meet the print requirements. Let the consumer find the coupon he wants!CartLL

That’s the world of coupons and the Internet. There are no shortage of approaches to ease the shopping burden. Name a category and there’s a site or a way to access a coupon. Look at a few examples. Google an item and follow the item with the word coupon, and you are in business. Let’s play the game: Look what happens, for example, when you type Cuisinart coupon. It’s that simple. The onus is on you to check out the validity of all sources and always look at the expiration date.

If it’s a food product, then the exercise is identical as there are no shortage of options. Companies want you to buy the cereal, the yogurt, the whatever and if it’s coupon enticement you need; no problem.

As for dining out, there are numerous opportunities to reduce the overall tab. Restaurants do not want to be ignored and are willing to help get you in the door.

It’s crazy to think you have been shopping without the deductions that are so readily available. Easier than clipping; figure out what you want and google the coupon possibilities.

Live a little; save a lot.

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Restaurant News

In our food world, there are far too many signs that the worst recession is not yet over. Not nearly over. Just this past weekend in New York City a landmark restaurant, Cafe des Artistes, decided to take down the “Renovation” sign toscaand replace it with a “Closed” one: Permanently . That is the same story that occurred not that many weeks ago in Washington, DC with Olives, the popular Todd English restaurant just blocks from the White House. Same Scenario: “Renovation” became “Closed”. Name a city, and the story has repetitive qualities. It’s a war of the plates. Those restaurants that were merely hanging on are finding it difficult to grab an additional lifeline.

As for some of the big national steakhouses such as The PalmThe Capital Grille, or Morton’s Steakhouse you see other ways the message is being transmitted: Deals, specials, promotions that keep getting extended. The Palm’s lobster and  steak special are both extended until the end of September. Am losing count how many times these have been extended! The Capital Grille just announced their $39 3-course dinner will be good until the beginning of November!  Morton’s has a similar promotion which continues until the end of September. These types of ongoing promotions were previously unheard of. That says a lot about projections, numbers, and negative info. It only works if the consumer believes that such a promotion is a good deal and not something that is still difficult to swallow.

Restaurant weeks have become multi-week and seasonal promotions. Restaurants tout that a single week could not accommodate all the interest. I think that is part of the story. Having visited a number of such establishments, I believe the other component to the decision is why not extend it an extra week if it helps draw the numbers and fill the tables. Why not?

BTW, the restaurants that did a good job during restaurant weeks are those that either let guests choose items from the regular menu or established a creative menu and not a skimping one that left people grousing about overpaying for something ordinary. The restaurants that have it figured out will garner long-term customer loyalty.

Restaurants can learn plenty from guest response. Listen.

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Grocery Wars: Round Two–Consumers Rock

I love it when the grocers start tripping over each other to show the consumer how good their prices are. With the economy crawling ever so slowly upward into a post-Recession mentalitykashi, there are still far too many individuals struggling to find footing. The grocery chains, much like the restaurants, are trying to capture some of the action. Earlier this month we saw the beginning round of pricing. Now we are hearing from Stop & Shop and Giant Food about the “real deal.” This terminology makes me wonder how long they sat with an ad agency to come up with something more than just a “deal.” Maybe it should have been titled “reality.”

What do these new pricing strategies mean? As far as I can tell after a mini-aisle cruise, products are tagged with multiple layers of prices–what it used to cost v. the new price and what a nearby national brand competitor (often Safeway) is charging. The gloves are off.

In the Chicago area, it’s Jewel v. Dominick’s, and the focus is on rolled back prices.

No matter where you live, we are all in this grocery pricing life. With Wal-Mart, Target, Costco, and Trader Joe’s competing with traditional grocers, there is some hope for further reductions. As consumers the questions we should ask are: Why were the prices so high in the first place? How do we continue to get them to come down? Overpaying is the name of the game as purchasers continue to feed conglomerates. Some hope is on the horizon as lowered pricing continues to garner attention.

Maybe we just don’t shop the way we used to. Maybe we are smarter, and the chains are just starting to understand that consumers have become savvier and have learned to be more better shoppers; less impulsive.

Maybe, just maybe, the pricing wars will continue, and we, as consumers, will benefit from further reductions.

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Happy Times; Happy Meals

OK, families, here’s your chance to relive the past and enjoy the future. Remember when McDonald’s literally started the Beanie Baby craze (the Ty Teenie Beanie Babybbttour plush toy) by giving away a toy in the happy meals? Well, it’s summertime, and everyone’s looking for some way to get our (the consumer’s) attention.

McDonald’s joined forces with a research group that had just released its list of the Happiest Cities for Families in America and chose 10 of them to help the company celebrate the 30th birthday of its Happy Meal program. Thirty years!

If you live in Minneapolis, I’m sure you already know how jovial you all are: The number one Happiest City for Families. Don’t worry, I’m sure you live near one of the other 9 top happy family cities.

Now until August 13, when you order a Happy Meal, you’ll receive one of 30 different Beanie Babies that are part of the promotion. You’ll also have a code that you can apply at the happymeal website. The site also has games and puzzles to expand the activity possibilities for families. If a birthday party has you perplexed, McDonald’s has you covered with invitations and ideas to help turn a special day into an extra-fun party.

Make room on your shelf: The Beanies are Back.

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Lovin' It–Bull's Eye

Wednesday’s food section insert got my attention with an interesting surprise. An unexpected insert. One that made me wonder if it was just a lost one that got restuffed from Sunday’s ad sections. No. Something new, something better.

A whole new way to view our current economic environment. Thank you, Target. Yes, Target which traditionally has a sizable insert on Sundays had a new direction insert yesterday called “a new day. new ways to save.” A true Target Bull’s Eye Winner!

Target

Target

Each page showed the old world, for instance, room service and the new one, a smiling young face holding a tray with cereal bowls and orange juice–touting “the new room service.” Very clever. Each page had a new approach to a lifestyle we once patronized but currently needs major reworking. How about a trip to the spa–old world! Target world:  a terry robe with skin care products and makeup.

The ad gets the point across: life does not have to stop. We just have to approach the familiar a little differently. Love the reinvention; actually love shopping at Target in any economic environment!

Look at the world of dining. Lots of mid-tier chains such as TGI Friday’s, Marie Callender’s, Chili’s, and Ruby Tuesday are offering a variety of specials to their e-mail subscribers. Sign up. Each has a little different approach, and I believe the concept will spread to your favorite spot.

More expensive dining places throughout the country get it, and are offering similar promotions. People need to treat themselves. Maybe at different price points, but they need to dine out. It’s the real trickle-down effect.

Yet, the all-time winner this week is Tom Colicchio, chef and owner of the Craft food empire and well-known celebrity chef from Bravo’s “Top Chef”. Last week he rolled out his latest dining strategy in New York:  smaller plates and lower prices in the front room of craftsteak, calling the new mid-week enterprise, halfsteak. The line of people waiting to get in, said it all. We appreciate these changes; what’s next?

Yes, we are all in this together. Every business needs to rethink its business model to accommodate people and get them in the door for multiple visits. That way the business survives as a business, and the dining, shopping public responds by purchasing.

This will work.

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