According to Andrew Freeman, (Andrew Freeman & Co) a great food guru with a major hospitality background, this is the year of  the potato. No complaints from me as potatoes have been my friend for years. He says expect to see menus wrapped around the food such a:

–French Fry Menus: Choose Your Cut, Color, Sauce (like the French Fry Menu at Jasper’s Corner Tap & Kitchen in San Francisco)
–Mashers with Mix-ins
–Custom Cut Chips and You-Pick Dips

Or, Grilled Cheese, which he calls the next burger as in:

–Signature Sandwiches
–Gourmet Interpretations, Creative Variations, Old-Time Classics
–Artisan Ingredients (or Not), or:

Produce-ing Desserts, Vegetable Desserts

–Experimentation with Flavors
–Innovative Creations Combine Savory and Sweet

They, of course, have numerous additional ideas and let you look back at prior food trend lists to see how well they did!

Supermarket News approaches the food trend list from an entirely different perspective and lists the number 1 trend which will impact everything as food prices. They do not believe prices will lessen much as production costs continue to increase, but they see grocers coming up with clever ways to entice the consumer including bonus points getting used toward lay-away programs for bigger purchases as coupon use continues. They expect to see more grocers joining the “farm to fork” philosophy as food origin has become an important factor in purchasing. Likewise, they expect grocers to cater more to the largest population of shoppers, the baby boomers, 76 million of them, “will control 52% of the total $706 billion spend on groceries by 2015 – making them the largest food influencers and purchasers.”

Yes, the store is quite an adventure, whether the focus is on an international basis or the realistic consumer is just looking for something that has a gourmet flair without a gourmet price tag. Voilà, The I Love Trader Joe’s Around the World Cookbook by Cherie Mercer Twohy is the newest resource addition for those who have become TJ devotees. Devotees know who they are; they exclaim they were able to pull off a gourmet meal without incurring insane expenses.

Take the cheese department, so many choices, and the prices shriek “reasonable.” Even with a food item as simple as cheese that can be enjoyed with a slice of fruit or a basic cracker, the author has created numerous recipes to elevate the purchase into a more upscale cheese experience.

The cookbook has over 140 international recipes put together with the foods from TJ’s. Recipes are categorized by countries and are appealing for their understanding of our busy lifestyles: Good food, simple preparation. Many recipes fall into the new categories of major interest, Vegan and Gluten-Free. To make something as so-called exotic-sounding as Masala Lentil Chicken, the secret TJ solution is a 7-ounce container of Masala Lentil Dip. Pretty straightforward, but well worth the purchase price. Chicken dishes, for example, headline the tutorials as they span through almost all the nationalities.

So the store of mystery can be a focal point in your new recipe file. A simple jar of olive tapenade can turn an ordinary turkey slider sandwich into something with a bit more kick. The options abound.

Trader Joe’s does that for you. They have the ingredients and Twohy has put them to work with this panopoly of recipes.

Instead of listening to whining about the type of princess party, you can turn this book over to the princess and see which direction the party motif takes as this book is written for young readers. Let them leaf through the options before you ever even get involved!

Depending on the season of the party or the pretend party, they can figure out which recipe will be perfect for all the princesses in attendance! Beery has the menu and party ideas all compacted together for the ultimate “P” party. Chapters are divided into the following themes: Snowflake, Spa, Garden Fairy, Mermaid, Enchanted Pony, and the most recognizable one, the Pink Princess party.  This book provides an opportunity to teach young children how to follow a recipe and understand basic measurement principles.

If you are thinking winter themed events then the snowflake one may be the perfect solution as Meringue Cookies will accomplish more than just a response to a themed party. What is not to like about learning how to make meringues! If it’s anxiety about a party favor, then Beery suggests going the rock candy route with a wearable, and edible, crystal candy necklace.

As long as there are princesses, there are opportunities for fun, adventure cooking.

The Bloomberg Businessweek issue for August 15-28 has a great cover shot for the “Popularity Issue” and inside awards its top spot to the Gluten-Free Diet which they say is being driven by those with celiac disease and the 15% of consumers who purchase these products and “help create a $2.6 billion market.” What has happened has occurred with an ease that often does not accompany most product rollouts which can be slow and focused on test markets. Now, big name manufacturers are vying for space alongside the stalwart G-F leaders such as Bob’s Red Mill and Udi’s. When you see 2 loaves of Rudi’s G-F multigrain bread at Costco you see a sea change, and a price drop. Let’s see, 2 loaves at the big box for about half the cost of a single one at the regular store!

The race is on.

More grocers are demonstrating their understanding of the growing numbers by integrating the G-F product line rather than isolating it into a small corner of the store. Sure shelves are often still marked with flip signs indicating a G-F product, but even that has somewhat lessened as consumers recognize the product labeling with the GF symbol. We’ve talked plenty about how obvious products are now quick to boast of their new popularity status. Lea & Perrin’s Worcestershire Sauce remains my best go-to example, but the Chex family should not get excluded from their big bold banners. Wait, now Rice Krispies has the bold banner.

If you think you’ve seen a lot of GF products at the grocers and been passed GF restaurant menus, you’ve barely scraped the surface. Who wouldn’t want to be part of this impressive marketing action?

Not a trend, but a lifestyle choice with a wide arena for traditional companies to make the jump into the G-F universe! Expect to see more such gotcha labels.

The Subway chain in Oregon and Texas offers gluten-free sandwiches. (The program was rolled out several months ago, but I recently observed the process firsthand–quite different from a press release!) This is a big deal being advertised with banners and in-store literature. Anecdotally, they are reporting an impressive amount of interest and orders.

If you enter a Subway that offers a G-F menu, then you have hit the quick-service, made-to-order sandwich line. Before you scoff and say how could such a large chain pull off the G-F experience, let me share what I witnessed. The staff has been well trained and recognize the contamination possibilities. The roll comes wrapped but never even makes it to the counter until the sandwich person scrubs down the counter, announces that a G-F sandwich is about to be made, does a complete hand wash, and grabs a new pair of gloves. Pretty impressive actually! For those who worry about the isolation preparation. you have an advantage: You watch the process rather than speculate that caution is being followed!

When all is set and ready to go, the G-F sandwich gets further isolated during the preparation selection and ends up in its own specialty bag. What’s the upcharge for this attention to detail? A dollar more for a G-F sandwich: A price that goes down easily.

Maybe other fast food, casual restaurants, and nationwide chains will figure out that offering a gluten-free option is not price prohibitive but rather financially advantageous.

Marketing mainstream reality.

Virginia joins the customer-friendly philosophy by allowing consumers to BYOW, bring their own wine to restaurants and pay a corkage fee. Just one common courtesy here: Don’t bring something that is already on the restaurant’s wine list. You want to keep the restaurant in business and not add to their operating cost burden.

Maybe my favorite legislative enactment is from Maryland which requires food purveyors, farm markets, and grocers to define what those “local” signs really mean. This word has had a true liberal dosing of meaning. Big banners often proclaim local only to learn that one store’s definition involves hundreds of miles while one really means the nearby grower. The law applies to fruits, vegetables, fish, and shellfish by requiring a defined point of origin. Let’s keep those signs accurate and support the true definition of local.

Oregon’s wine industry, with its much hearalded 2008 Pinot Noir accolades, just got an additional boost. License plates can now advertise wine country which should boost sales for the entire tourism industry. Why not tag something so impressive!

Celebrate the red, white, and blue by toasting these impressive legislative enactments. OK, one is costly (a 9% alcohol sales tax), but it may help the coffers in a responsible way.

Enjoy the 4th.

I challenged Congress (the House) when they came up with the money-saving notion of switching to styrofoam cups in their cafeteria. It seemed like a backwards step then as environmental issues needed to be considered. Now several months later the formaldehyde/styrofoam study has come out, and it validates much of what many of us have believed for a long time. Skip the styrofoam.

The same goes for food on pesticide lists. For a number of years there have been lists of fruits and vegetables that should be considered safe and those that should by default move into the organic purchase pile. There have always been some obvious ones such as the berries which hug the soil. (If you crave strawberries, consider organic).  It was common knowledge that if you could peel it, you could remove many of the invading pesticides. Not so fast, Jones.

The report from The Environmental Working Group points a rather strict finger at a fruit that is readily available and well recognized by most: The Apple. It tops the latest list of fruit-invaded pesticides. Apples have had other issues in the past with spraying, but the common belief has been that you could wash the apple well and solve the problem. This report discredits that philosophy.

So what is one to do? It is true that organics have an increased presence in most grocers and markets, but as we well know, the price for switching from the regular produce aisle to the organic one can greatly increase one’s food bill. Not everyone is a candidate for organic shopping. We want variety, and the apple has often been the mainstay of packed lunches and a go-to snack.

According to the report, the apple has some company that gives pause to summer purchases: Cilantro was tested for the first time, and the herb ranked highest in overall pesticide infusion. Its position gives it the unenvious title of having the most unapproved pesticides in any product since the guide was first started in 1995! Not a good position to be in.

Here are the rankings of the 53 fruits and vegetables from the “Shopper’s Guide to Pesticides. Celery is probably pretty happy as it no longer tops the Dirty Dozen; it dropped to 2nd place! Celery, spinach, sweet bell peppers, potatoes, lettuce and greens (kale and collards) are the vegetables most likely to retain pesticide contamination. As for those on the Clean Fifteen, (The vegetables least likely to test positive for pesticides), they found onions, sweet corn, asparagus, sweet peas, eggplant, cabbage, sweet potatoes, and mushrooms. As for the fruits that score the best, those with the least pesticide residue, think avocado, mango, pineapple, watermelon, and grapefruit.

Just a week or so ago, the USDA introduced The Plate and took the Food Pyramid out of our lexicon. The plate is stacked in favor of fruits and vegetables. A little irony there, as we need to put the safest fruits and vegetables on the plate; not just any fruits and vegetables!

Timing is everything. Don’t forget your reusable container for coffee!

With the increasing number of Vegan followers and those who subscribe to meatless days or think about healthier options, here’s a good primer: Color Me Vegan. What’s particularly enjoyable about this book is its color-coded emphasis on eating healthy; eating vegan. The recipes are easy to follow and attractive to lure you into trying something new. Those who just want the burst of color will be able to tweak the recipe to accommodate the omnivores.

Now that everyone has written about Gluten-Free and its mainstream numbers, the cookbooks are popping out of the printers.  Here’s one (125 Gluten-Free Vegetarian Recipes) that includes recipes for vegans although the combination of being G-F and V can be challenging at times. The highlight of this book is the straightforward approach from writer, Carol Fenster, who has an impressive history covering special diet needs including earlier gluten-free cookbooks: Would you believe her earlier 1,000 Gluten-Free Recipe cookbook! The 125 G-F recipe book will be available in July.

Neither a Vegan nor a Gluten-Free approach to vegetables, but one that considers how time starved we all are: The Best 30-Minute Vegetarian Recipes makes it easy to approach the summer heat with quick solutions to a healthy meal. Most of the 150 recipes are low in fat and in sugar. When the tomatoes, peppers, and cucumbers are market ready or ready to be picked from your own garden, the Gazpacho recipe may prove a perfect summer favorite.

I have to leave the vegetable track for a moment and consider the importance of good bread to accompany all these veggie recipes. As we’ve watched foods come into vogue, we recognize the return of a once-popular piece of kitchen equipment: The Bread Machine. Prices have dropped on this handy kitchen accessory due to its formerly untrendy status so this is a perfect item to add now and awaken the family to the delicious morning aroma of  just-baked bread. The Artisan Bread Machine with its 250 recipes fits the ease-of-use bill. Nothing’s better than combining artisan techniques into the workhouse machine! Add to that the summertime availability of delicious tomatoes (atop a foccaccia) and the desire to serve a healthy pizza lets you add your fresh vegetable toppings to the wonderful crusts from the bread machine.

These are just some of the many new cookbooks worth your summertime lolling pleasure. Relax with an iced coffee, and find the perfect solution to any meal period. Enjoy.

Not just any plate, but one that has been approved by the First Family. A plate that says, less is better but what constitutes less will be unveiled in stages. We have become a full plate society from our parents earliest admonitions to finish your food to dining out and expecting full plates brimming over with food. Oversize restaurant portions were supposed to imply monetary value but instead helped contribute to our obesity numbers.

The President and the First Lady exemplify their commitment to exercise and good eating habits. The White House Garden has been a huge success and farm markets continue to expand in close proximity to the White House. At the same time some of the nation’s top chefs have contributed their time and expertise to improving the school lunch program. Logically, the next step is to take the tired pyramid of foods and replace its message with one that stresses vital health information. This is a more active focus that demonstrates the importance of being active and eating healthy. In addition to the USDA, other government agencies will help drive the important message.

Making the plate a thing of beauty with an emphasis on fruits and vegetables is a natural starting point. After all we are in the heart of the growing season and product availability. Grocers are competing with farm stands to show that locally grown food can be readily available to all shoppers.

Eating healthy has new rules and as a nation the time has come to step up to the plate and move into a healthier position. We welcome the pyramid retirement party.

It’s time to set up a healthy plate.

The specifics are important. First of all they will stop selling (yes, first they have to finish their stock and commitment orders) the wild species they call at the greatest risk of being overfished. That list includes Atlantic cod and halibut, Chilean sea bass, halibut from Greenland, grouper, monkfish, orange roughy, redfish, shark, skates and rays, swordfish and bluefin tuna. They do not plan to reintroduce these fish into their lineup unless the sources are certified as sustainable by the Marine Stewardship Council (MSC). The Council identifies itself as “the world’s leading certification  and ecolabelling program for sustainable seafood.”

Secondly, Costco has expanded its relationship with the World Wildlife Fund (WWF), a non-governmental organization that works closely on sustainable aquaculture issues. Costco has charged them with determining how well the Thailand-based companies that supply farmed shrimp are working to meet the defined standards for shrimp farming. That same approach is being studied with farmed Atlantic salmon. As any Costco shopper knows, Atlantic salmon is a majoone who visits a Costco knows is a major fish product for the company. Again Costco is working with suppliers and making certain that standards are being adhered.

What does this all mean for consumers? Maybe the first step is to applaud Costco’s decision (and other companies that are taking these bold steps) and follow that strategy into our own shopping, regardless of the marketplace. Similarly, when we dine out and find these overfished varietiess on menus, we need to question the establishment. Chefs have plenty of fish to work with that meet sustainability standards and can become beautiful center-of-the plate entrees.

Let’s applaud companies that have solid sustainability programs and likewise recognize restaurants that demonstrate responsible, sustainable performance.

We will all be better off with these actions!

Instead of shrugging me off or giving me the weirdo look, stop and listen. The old world word of choice was VEGAN, but through smart analysis the baggage that term carried with it was replaced with a phrase that seemed to have greater appeal. Yes, there are still plenty of items with the easily tagged V on the label, but the term getting much greater attention is that of plant-based. People who espoused vegetarianism for their whole life seem to have gradually moved in this direction. Anyway, many vegetarians defined their diet with different proteins as in “I’m a vegetarian, but I eat dairy and fish or sometimes, chicken.” It seemed personalized. That seems less true for those who follow the plant-based approach which eliminates dairy all together and strict adherents cut out all animal-based products. Yet, as with vegetarianism, there are numerous products that simulate taste for those who still, for example, want that cream cheese (tofu-based) on their morning bagel.

As we watched the product expansion in the G-F line, so will this particular food emergence continue to grow. When a small, non-chain restaurant readily understands you want your burrito without cheese and answers, “no problem, vegan, right,” you know the impact will spread. When you talk to former vegetarians who switched to the complete elimination of animal byproducts, the one sentence you hear repeatedly is “I feel healthier.” Anecdotal, for sure, but if it works, it works. 

Oprah ran a week of shows about eliminating all animal-based products from your diet. Those who follow what former President Bill Clinton is up to will note that his weight loss has been significant. It is about more than weight-loss that proves to be an attractive factor. The well-recognized book, The China Study spells it out as does research from numerous doctors and medical facilities in terms of helping people lower cholesterol, lessen the likelihood of various diseases,  and be able to live a healthier life.

Will you lose weight or generally be a healthier person without all the additives that regularly get added to food? A note of importance: As with all food selections, look for those with the purest, fewest ingredients. When you can, the rule of five–that’s a good ingredient maximum. No matter your approach, you know what the vitamin and mineral rituals you need to follow. President Clinton begins his day with a protein supplement. Know what you need.

In the meantime, watch the shelves fill with improved selections as plant-based living becomes this year’s G-F darling. No one denies that some diseases command G-F products or that health reasons dictate becoming a Vegan, but those who follow trends will notice an increase in shelf-space for those with a “V.”

Overall, a healthier society with the less is more approach.

The fixings change as prices keep climbing. If a cucumber costs over a dollar in a market, the likelihood of seeing the item in any recognizable form on a salad bar or as a chopped topping becomes ever more doubtful. What is the consumer left with? High prices and alternative foods. Or,

Time to fulfill the promise of last year with the sprouting ritual of seeds. This is the time of year to do some in-house planting so that when the ground is ready for digging, you have sturdier roots than a last minute approach to resolving a personal promise. Make this the year of the garden.

Seeds can be frustrating or relatively easy; depends who you ask. Make certain that the package contains the magic phrase: For the 2011 planting season. Last year’s seeds may not be the best solution, especially for the first time gardener.

Plenty of catalogs to dream along with or to invest in. Whichever company you select, remember the simple gardening maxim: Less is more. Nothing tastes better than just picked especially when it’s coming from your little plot.

Snub the high prices and create your own salad bowl.

It’s not just those who must have G-F foods, those with celiac disease, who are driving the numbers, but a larger group of purchasers are making the production and stocking of this food group vital. Other medical conditions seem to respond to a reduction in gluten products, too. This discovery for many purchasers has lead to a spiraling growth curve with the G-F foods and beverage market in 2010 reaching an estimated $2.6 billion in sales, according to Packaged Facts. That’s a lot of bread, or dough! One area where the change is most visible is in the dessert section. More manufacturers and bakers are entering the space in recognition that a sweet tooth is not limited to those who can tolerate gluten.

General Mills (they claim to have over 250 G-F products, that’s a sizable representation) itself has become a major point player with their remixing of the Chex product line and making them gluten-free and announcing the category quite visibly on the packages. They took out the molasses and substituted a barley-based sweetener. Interesting that the taste has not changed at all!

However a company gets there and strives to answer the G-F need, taste cannot be ignored. Too many original products had a cardboardy consistency. Thankfully, those days are pretty much ancient history. Health beckons, but products get repurchased because they fulfill the taste test or the taste memory.

Keep rolling out the G-F foods.

Yes, few people will notice the difference between a 5 or a 6 oz serving of a chicken breast, but will notice that the plate is filled with an assortment of other foods so the main protein does not look so lonely. A handful of lettuce, although its price has gone up handsomely, too, is still less expensive for a restaurant than sticking with the larger ounced protein.

Portion sizes are not the only items shrinking. At the grocery store, many companies have left a product’s price the same, but reduced its size. Tricky, eh! Add 10 minutes for additional label-reading.

Maybe food delivery services will continue to thrive (Amazon is planning a major new national program roll-out) as consumers  feel more secure trying to make that $4 a gallon gas last longer and take advantage of delivery specials! The program worked in Washington state so why not Washington, DC? The East Coast awaits.

Some of the obvious jumps are in foods from Florida or California and the end result, as in orange juice. Way up. Grain prices are way up so bread costs are higher which means your favorite sandwich will be a more precious commodity.

Every business is struggling to figure out how to make money and not raise prices too much. It’s kind of a good news-bad news scenario. As in hotels which have been holding prices down and offering lots of sales, but now that consumers are traveling more again, you guessed it: Prices are up.

The consumer is at the other end of the equation trying to figure out what to buy and what needs to be shelved. This equation has few easy answers. As some would say, time will tell or it’s time to make lemonade!

In the meantime, watch how the price of gas, the cost of products, and the sheer energy involved in production affect our bottom line! Not pretty.

This past week solidified the reality of shopping. Chicago area chain Dominick’s (aka, Safeway) fired a missile into the competitive marketplace with their recent roll out of personalized deals: Just for You. They do not have the exclusive handle on this strategy as most of the majors have figured out they need to get into our grocery baskets to help us earn savings for our regular purchases. Not invasive; just cost-saving as most of these grocery programs are limited to car-carrying loyalists!

On the East Coast, Giant Food (Stop & Shop) has been running a promotion with Shell gasoline. (Kroger, and its many affiliate names throughout the country, has a similar tie-in.)  Giant just upped the ante and tied specific purchases to higher gasoline discounts. The promotion was supposed to expire over the summer. Now that it’s October, the program seems to have moved into overdrive with numerous new promotions that come with high rewards: 200 points, for example, equals 20 cents off a gallon of gas. Simple math or a two-fer: grocery promos and gas savings! We may have to start watching Shell Oil to see if its sales climb, too, or see if Costco’s gas prices are impacted?

Not only businesses that call themselves grocers are in on the act. Look at Dollar General, Target, Costco, and Wal-Mart and you see an expansionary trend: Consumers buy what they can afford, and these companies want to be at the top of the list. Target plans to open stores with full-fledged food departments. If you think I’m making a small point, check out their 10/10/10 strategy; they’ll  open 10 new stores, all with a major emphasis on the grocery part of the business. That’ll be a date the company will remember!

Lest you forget, the big box guys as in Costco and Wal-Mart already realize the impact food purchases have on the bottom line. Neither is standing still and both plan major expansions and an increased emphasis on private labels and upscale goods. It’s tough out there as the consumer does the math and heads for the bottom line; no one wants the sidelines.

Even though the economy has not dealt us all a fair deck, grocers continue to fight with a vast array of new promotions.

G-F as a mainstream discussion! Whew, who woulda figured that! For some, substituting G-F bread/starch products does the trick, and the new energy high and stomach relief are accurate signals that a simple food-driven switch proves valuable. If you study the grocery aisles, you’ll quickly realize that markets, even small ones, have figured out they need to stock at least some of the newly-found bounty of product choices. Product growth has clearly been documented, and seems to be prevalent throughout the shopping experience and no longer limited to a small section of an aisle. Some stores make it easy either by tag identification (Whole Foods) or by providing a master list (Trader Joe’s) of these products. Just wait as the product numbers continue to grow and more people find relief from G-F foods.

Every once in a while a book finds its way to my desk and is so chock full of information that it needs a major mention. From the author of the 1,000 Gluten-Free Recipes comes a more manageable tome entitled 100 Best Gluten-Free Recipes. Carol Fenster’s latest book makes the switch over to G-F an easy, understandable transition. For those already following this approach, the recipes and alternate suggestions make cooking fun again. No longer does an adherent have to skip pies, cakes, or pizza. All the details are well-written and easy-to-follow. For those new to a gluten-free existence or those looking to substitute parts of their meals, they have an almost immediate understanding of how to make changes. Challenges can quickly be eliminated and become solutions.

BTW, have you noticed the increase in restaurants serving G-F dishes? How about the pizza parlor getting in on the bandwagon! That makes dining out an ever more approachable existence.

For those who have struggled with recipes or finding the right foods, so much has changed. The growth in the industry has proven itself a mainstream contender.

Sure the tomatoes are lush and mouth-watering, but a table filled with baby squash varieties has no equal. Price seldom enters that equation as the beauty of squash blossoms with the mini zucchini attached far outweighs any price anxiety. Anyway the blossoms are feather weights and barely tip the scale. Even if your local market managed to have these beauties, you would favor the 2-hour farm stand. No contest.

As for the grocer, everyone wants my number or wants to give me a number. They want my business; my loyalty. Grocers have been in this game a long time, but I’ve noticed we’re moving away from the two-price tier of shopping. If you have a card, you get one price and those who have not given away their lifestyle purchasing info are charged higher. Never really liked this system and much prefer the one I am seeing more of: Everybody gets charged the same price and those with reward cards get a little kickback for future purchases. No more confusion about the tagged price and what you have to give away to save the 40 cents. Reward those who have the “special card.” That’s OK.

More restaurants want to sign me up, too. Restaurant loyalty cards are nothing new as Chicago-based Lettuce Entertain You demonstrated over a decade ago. Reward the repeat diners; that’s not rocket science, but good business. The Palm has had its 857 Club for years, and now other restaurants at the full range of price points want to get in on the action. Not a bad move as the economy is still a laggard affecting restaurant sales.

Specials will continue if not increase during these confusing times. This year we’ve seen a growing number of restaurants move into the happy hour space. Expect that concept to proliferate as it drives business at an otherwise slow period and for many spots extends their volume into a strong bar business.

As for good decisions, think it took Starbucks a long time to join the free Wi-Fi brigade. Irony there is that I’ve been seeing smaller coffee shops move out of that space. Yes, it’s a space issue as all day computer campers scout out the perfect area for their work. Not an easy problem to fix anywhere regardless of size of the establishment. Certainly helps when the weather is nice and outdoor access expands the arena.

My mantra today is quite simple: Let me buy the freshest foods I can afford and reward me for loyalty that involves a simple question not a long form!

Instead, we are looking at the latest reports that indicate consumers are not yet believing they are out of the woods on their finances. They exercise caution in their grocery shopping and their restaurant expenses.

Meal planning, according to the NPD Group study, will remain on the thrifty side. Consumers have learned how to make better meals with less and are not ready to jump from the calm ship and break out the foie gras. The study reports that consumers do not see their situation improving over the next 12 months and plan to continue strategies they employed during the earliest days of the Recession. This information is almost in direct contrast to several economic market indicators pointing in a more positive, upward trajectory.

Examples of thriftier behavior from the report include decreasing spending on groceries, using coupons for food and beverage items, and stocking up on foods when they are on sale. The list also includes shopping for less expensive brands and making use of online coupons.

These are all consumer behavioral strategies that grocers can address to make shopping a better, more positive experience. Matching coupons, doubling or tripling those from circulars, and offering good, solid sale prices on a large variety of products will keep customers loyal returnees. It sounds as if little has changed for the consumer no matter how hopeful everyone wants to remain.

Restaurants have a lot to learn from this report and from the Nielsen Company’s latest research. Some of these findings could spell doom for a number of restaurants that have been hanging on and waiting for customers to increase their dining out events and cash outlays. After surveying 7,500 alcohol beverage consumers, they found almost 60% reducing their trips to casual restaurants and a similar number reported they were going less frequently to more expensive restaurants (fine-dining). An additional find was that 47% said they frequent bars and clubs less often. This translates into changed behavior patterns across the age demographics. The report underlies the belief that consumers learned new ways of entertaining and continue to exhibit uncertainty about the extent of the recovery.

Another interesting tell-all concerns alcoholic beverage purchases. More than 75% of those interviewed said they have not changed their beverage purchases because of price, but 25% of those say they are making fewer purchases. So even in this category, consumers have adjusted their behavior, and they are more conscious of their decisions.

Yes, these reports do NOT put a smile on the face of anyone in the food and beverage universe. They give great pause and increase the likelihood of more promotions rather than assuming that the diner of yore, as in 2-3 years ago, is lining up to get in the door.

Free-wheeling dining and shopping has not returned, and it appears to be stuck in fear. Hopefully, someone is listening.

Basically, Whole Foods learned how to offer sizable price reductions in each of the major departments. For the consumer, the translation is quite simple: Buy strawberries when they are on sale; not when they are back to their old prices. A basic example. You can plan your menus easily around the sales. This week you’ll buy one type of fish and next week it may be a whole different flavor profile. This type of  shopping’s much easier: You buy the freshest foods with the biggest reductions and you leave the store a much wiser, healthier individual. Those are the products you want to plan your meals around. Nothing foreign about this concept. This is how chefs shop for restaurants. What looks good, what just came in, and what about the price point are considerations when they tour the markets.

At this new store, there was a product innovation that is sure to interest the curious and captivate the regulars. Some shoppers will continue to create their own salad/main course meal from the cold and hot selections which are sold by the pound, and then there are the newbies. Individuals who will want the $7.99 box with 3 compartments of items stuffed to the gilder-sterns as long as the lid closes: One price, one huge possibility!

The healthy focus has certainly helped drive their business as more consumers are focused on purchasing healthy foods for their families. Combine that strategy with the emphasis on finding producers of local foods, and you have a pretty good understanding of how the company has made such major strides across the grocery aisle.

Innovations are great as long as the price point stays in the center of the radar. Competition will remain strong, as at the other end of the spectrum is major competition in the form of Wal-Mart. Here’s a company that has made significant strides in its food line this year and just announced plans to continue to increase the depth of possibilities–they call it the aggressive Rollbacks program. We are talking about a major retailer that has reworked its aisles and departments to limit some selections in favor of increasing the overall breadth of food selections. This is where to shop for the basics that every household needs: It’s a win-win situation: You fill your house with great price-point savings on pantry essentials.

Everybody else in between plans to continue its coupon-driven enticements. The consumer has become a more savvy shopper after this past year of economic upheaval and has learned how to save shopping dollars. Markets cannot return to their old ways.

Shopping need not be Guerrilla warfare. I am more a believer than ever.

With anticipated annual double-digit increases, G-F products are becoming mainstream. Why is this? Are we eating too many foods that cannot possibly agree with us? Are we better off returning to the unprocessed world of centuries ago?

All good questions. Obviously individuals with Celiac Disease need to remove themselves far from products with gluten. Then there are all the other people who have digestive issues or have wheat allergies. As more people become aware of the ease of possibilities to be gluten-free or embrace a reduced gluten lifestyle, the numbers of subscribers to this food universe logically will continue to increase.

The downside risk of adjusting is minimal. Reading labels may be the most arduous task unless you move yourself to a market that clearly identifies its G-F products. It may surprise you how prevalent the glutens are as oat, barley, and rye accompany the wheat tree. These grains are far more prevalent in products than a quick shrug might indicate.

With the increase in products and the ability to eat foods that mimic their gluten cousins, changing over to more of a G-F existence may prove far easier than anticipated. Being aware makes shopping that less painful. Making the switch may accomplish the same digestive reward.