Following on the heels of environmentally unfriendly containers, it’s time to have a good news story about a company that has taken the plunge. I’m talking Costco. They have decided to join the ranks of purveyors of socially acceptable fish. No longer will they sell those varieties that have been listed as overfished. They will instead continue to grow their farmed fish purveyor program and offer customers fish that meets the guidelines set forth by the World Wildlife Fund. Their further involvement with sustainability in the seafood arena will benefit us all.
The specifics are important. First of all they will stop selling (yes, first they have to finish their stock and commitment orders) the wild species they call at the greatest risk of being overfished. That list includes Atlantic cod and halibut, Chilean sea bass, halibut from Greenland, grouper, monkfish, orange roughy, redfish, shark, skates and rays, swordfish and bluefin tuna. They do not plan to reintroduce these fish into their lineup unless the sources are certified as sustainable by the Marine Stewardship Council (MSC). The Council identifies itself as “the world’s leading certification and ecolabelling program for sustainable seafood.”
Secondly, Costco has expanded its relationship with the World Wildlife Fund (WWF), a non-governmental organization that works closely on sustainable aquaculture issues. Costco has charged them with determining how well the Thailand-based companies that supply farmed shrimp are working to meet the defined standards for shrimp farming. That same approach is being studied with farmed Atlantic salmon. As any Costco shopper knows, Atlantic salmon is a majoone who visits a Costco knows is a major fish product for the company. Again Costco is working with suppliers and making certain that standards are being adhered.
What does this all mean for consumers? Maybe the first step is to applaud Costco’s decision (and other companies that are taking these bold steps) and follow that strategy into our own shopping, regardless of the marketplace. Similarly, when we dine out and find these overfished varietiess on menus, we need to question the establishment. Chefs have plenty of fish to work with that meet sustainability standards and can become beautiful center-of-the plate entrees.
Let’s applaud companies that have solid sustainability programs and likewise recognize restaurants that demonstrate responsible, sustainable performance.
We will all be better off with these actions!




Wal-Mart and you see an expansionary trend: Consumers buy what they can afford, and these companies want to be at the top of the list. 


