And what about that commercial for spam that then spells out the product’s solution to all the world’s ills. The message is clear: get on the spam bandwagon, right now, immediately.

We are in a risk averse period. Companies do not feel this is the best time to roll out a new brand. Staying with the familiar adds a protective cocoon zone around an otherwise uncertain time.

Yes, I know we are all trying to wrap our arms around the familiar brands and products that guided us through our youth. Tuna, macaroni and cheese, hot dogs, and jello have not fallen out of favor. Maybe we eat a little more of all of them. Yet, the idea of a treat remains near the top of the wish list. Here’s a good one.

How about Baskin-Robbins’ month of May special. You combine the original ice cream store (and now the world’s largest chain of ice cream stores) with a soft-serve intro. This is a tough one to beat: an 88-cent Vanilla soft-serve cone (through May 25). They have a few more tricks of note: Magic Sprinkles which change color as you eat them off the cone and a new 31 Below line of pies and blended soft serves.

OK, get in line right behind me.