Posts Tagged locavore

Locally Grown

Winter is an especially difficult time to focus completely on local products. Unless you are dedicated to root vegetables, you are somewhat limited by selection. Certain parts of the country, obviously, have more options than others, but the local focus is especially difficult to maintain when the fruits from Southern Hemispheres beckon. True locavores start scoffing!

Now as we move into summer, we are seeing signs of local life. Little roadside stands are starting to pop up again and there are many more selections at the larger farm markets. Corn has made its way out of the fields and local strawberries remind us how sweet a taste they can provide. This is a good transitional season.chipotle

This week Chipotle Mexican Grill announced an even bigger commitment to locally grown produce. They slowly began the rollout two years ago and have continued to expand its offerings as part of its “Food with Integrity” program. When you select red onions, jalapeno peppers, and tomatoes, they come with a local assurance. In some states, such as California, the range of options is much larger as locally grown lemons and avocados are easy to add to the local farm list. The company’s goal is to find local produce that travels no further than 250 miles from its distribution centers. They manage to find over 70% of their produce from within 150 miles!

Chipotle wins the tip of the hat for its commitment to locally grown and sustainably raised ingredients and the fact that they score top marks within the fast food category for having more naturally raised meat than any of its competitors. These are all noteworthy markers that hopefully will become more imitated. They are the largest national restaurant buyer of locally grown produce!

We strive to be healthy eaters and finding a restaurant at an affordable price point helps make this a reality for more diners.

Tags: , ,

No Comments

Putting the Earth Together

As we conclude a week of attention on all matters of our environment, we need to figure out how to put all the pieces together.

Let’s start with the compost pile. It sounds like an ending for many of our thoughts, but today we focus on its multi-tiered value. For instance, every time you avoid running your garbage disposal, you are saving electricity. Create a compost pile or collect your compostable items and take them to a business that accepts them. A number of farm markets or green grocers are happy to let you join their efforts. Look at what New York City is doing. All that waste has a great second life. If you have the space, purchase a composter, but buy one that makes it easy to turn the contents so that you are diligently mixing up the items and making terrific compost. Numerous examples.

For many people, this week needs a heads-up on being a locavore, being a consumer of goods that we can purchase locally from nearby growers and producers. Those who live close enough to a farm market have a distinct advantage; a parallel to those who live in the country and can easily visit the nearby producer. For others, great distances are involved and then the inverse question needs to be asked: How much money does one save by supporting local if we are adding significant carbon miles to our outings? Likewise, if the farmer travels great distances, what impact does his farm market participation have? OK, the obvious answer is, he has an outlet for his products and we as consumers have the advantage of purchasing truly fresh foods. We are helping maintain a farm.csabox_120x120

The emphasis on buying local has convinced numerous grocers to sign agreements with producers as consumer awareness, especially at the beginning of the farm-fresh, produce season, is focused on buying local. Many grocers now have huge entryway signs telling us how many local products they have for purchase each day. More grocers are making deals with the nearby producers giving us an additional outlet to support the smaller grower. Freshness remains unmatched; we just need to calculate the distance and put it into the equation.

Maybe this is the week you focus on your own growing efforts. We are just weeks away from being out of the frost zone in most parts of the country. The markets have plenty of starter plants. Plenty of opportunities to have your own garden. Nothing more local than that!

One day; one week: It will take an on-going dialogue and action to help put our house in order.

Tags: ,

No Comments

What’s it All About?

images-2No, Alfie refrain, just the big Organic question. If there is a word that confuses most people when they shop for the so-called right foods, the healthiest products, it’s the word ORGANIC. Yes, there is a definition as supplied by the USDA, and there are multitudes of farmers out there willing to talk to you about the trials and tribulations of going organic. Did I mention the costs? Yes, for many farmers that last element is the deciding factor when it comes to the care, maintenance, and monitoring of their fields. To be certified Organic involves time and money.

The same conundrum applies to the consumer who stands in front of a product and wonders Organic or Conventional. The health value and the good-for-you feeling may win over the shopper but not everything we purchase needs to be an organic product. Here’s a good list of products we are better off purchasing as organics and those in the no-need column. Print it out and keep it handy as we move into the summer growing season when all the market attention gets focused on LOCAL, you’ll see the double winner signage: Local Organic.

So what is a consumer to do? Decide your family’s needs and budget and do the math. With young children in the household, purchasing organic dairy products are a wise, health-proven choice. You’ll even find that the dairy cases at markets that have an organic focus often have organic products that are less costly than the more limited organic supplies at regular markets: Significant savings.When meat is discussed, there are numerous grocers who carry products from non-antibiotic feeds for their poultry and meats. This strategy is a welcome middle-ground for many. As for produce, if you only purchase some of the organic selections, refer to the list of the most harmful products, those that retain the pesticides, and buy the organics most recommended.

Here’s your opportunity to do a good job for your family and our environment. Maintaining a healthy lifestyle means making numerous purchasing decisions that are beneficial for all of us.

Tags: ,

No Comments

Meat the Man

We spoke about fish yesterday, and today our Earth Week attention needs to be focused on beef. There are plenty of books and tales of unhealthy slaughtering conditions and unhealthy animals so what’s a consumer to do? First off we have the organic discussion followed by questions regarding sustainability. Whatever our budgets can afford, and yes, there are significant price differences. Beef has taken on a whole vocabulary full of words that distinguish one animal’s upbringing from another’s.

Upton Sinclair (The Jungle) started the dialogue about humane animal and slaughtering conditions early in the 1900s, and Michael Pollan (The Omnivore’s Dilemma) laid the cornerstone for the 2000’s, and now here we are at Earth Week 2010 still searching for healthy meats. Some nutritionists quickly chime in and say that the phrase, healthy meats, is an oxymoron as we need to limit our beef input significantly or eliminate such consumption. Let’s say we understand but recognize the reality includes beef. What are the best products to purchase? Where’s the beef? Maybe that’s not the question we need to ask, but whose beef is this?

In this age of numerous and ongoing beef recalls, food safety must be paramount in our decision-making.

If you purchase limited quantities of beef, then it is easier to justify your expenditures from top purveyors. In many instances, you will be surprised that their prices are not so-called, out of line. Many of these suppliers are individuals who trek to the farm markets to sell their prize products. The grass-fed movement has finally taken off, and for many it is the answer to the most humane question. If Wagyu or Kobe Beef meets your budget, then that natural route has a number of suppliers. As for organic and humane, consider a farm that specializes in such meats, such as Virginia’s Ayrshire Farm.beef-organic-fully-traceable-chuck-roasts-C13874

To help you locate who has the best beef for your money and to understand the range of beef possibilities, consult Local Harvest or Eat Wild, both of whom have devoted discussions and extensive lists of  suppliers who can provide the top-quality meats.

Sustainable, organic, humane: All words we need to consider when we have a beef discussion. Whether you purchase directly from the farm, visit a farm market, or spend your beef dollars at a grocer who purchases this top quality, this is the week you should organize your thoughts and ready your commitment.

Tags: ,

No Comments

Food for Thought

An article that recently appeared on the nielsenwire pretty much sums up the food changes we have noted this year. They found that consumers are smarter shoppers in terms of looking for healthy selections. That does not mean they ignore price points and throw budgets out the window; rather they found that these shoppers focus on the price:health eating connection. The Nielsen researchers believe that health conscious shoppers buy foods good “for their wallets and waistlines.”

This research affirms much of what we’ve discussed this past year. It spells good news for markets that concentrate on an extensive commitment to stocking shelves and aisles with foods that insure healthy benefits. At the same time these markets need a visible strategy to broadcast savings for the consumer as savings combined with healthy foods are inseparable components for smart shopping. As for prepared foods, the message needs to be the same: These are items that are healthily prepared. Fresh and organic products do well at grocers and logically, at farm markets. We have become focused on fresh and are willing to pay a little more to have items that supply the health kick.

Shopping is an excursion, and no one can totally ignore some of the temptations whether they come from the alcohol aisle or the candy department. Yet shopping within those departments need not send up a fearful health warning as we recognize some of the health benefits, for example, associated with red wine and dark chocolate. Asp_Romesco_Sauce

In many respects, little new has been uncovered, but the affirmation of smart shoppers and focused markets has helped make the shopping experience less stressful.

Hooray for the markets that are keeping up with the consumer.

Tags: , ,

No Comments

Food Words/Concepts of the Year, the Decade

Now that we are in the wind-down stage of the month, the year, the decade, it’s time to look back before we focus our energies on the brighter future. It’s coming, right?

In the food world, it’s been a vocabulary buster. New words were created to define the state of the industry and the intensity of the passionate chef and consumer. All who were interested in food and sourcing (there’s a word) became trend followers as everyone seemed to consider himself a foodie (bad word, overused).

The word locavore was born. This is a word that says it all and says too much, all at the same time. Everyone wanted a ride on this gravy train as a way to support the farmer and all the local producers. People wanted to be called locavores for all their efforts! Food miles became an added descriptor helping people explain that proximity plays an important role in all our purchases. Some even chastised those who exceeded purchases beyond a 100-mile radius.

This was certainly the decade for the farmer, a previously forgotten soul who was hidden under big agriculture’s compost. Although statistics remain gloomy in terms of the small farmer’s livelihood, people wanted to connect with farmers and became loyal devotees of farm markets which managed to end the decade with much higher visibility. CSAs grew in popularity and became more mainstream than alternative as they were a decade or so ago. Green became our favorite color as we recycled and composted: We finally understood Kermit’s mantra.

Vegetable gardening became a headline grabber. Everyone dug the garden culture this year including The White House one, spearheaded by First Lady Michelle Obama who stressed healthy eating.

One of my favorite new food phrases being thrown about is ranch of origin. If you can’t find it locally, then at least you want to know where it is coming from and who is bringing the product to market. I just saw that phrase for the first time not too long ago and believe it will be a keeper. Knowing our food source has become an important shopping goal in light of some of the more fearful food words of the year: food recalls and food safety.

Of course, there’s been heightened interest in organics, but price has been a problem this year with the bleak economic situation, but organic dairy has proven a growth industry.  More people are discovering food allergies and the gluten-free market has literally exploded.

Sustainability has become an important consideration, especially in terms of  the dwindling fish population and the importance of finding foods that are not being overfished. Is it wild has become a common query as farm-raised fish, once a darling concept, lost its luster as questions occur about the water itself–are the fish swimming in chemically-laden runoff?

As for new foods and those we retired: Tilapia has certainly grown in popularity basically because of its less expensive price point and its versatility. Kobe Beef quietly succumbed to the new reality of less spending money and was replaced by its less expensive-sounding name, Wagyu. Semantics. Then there were the hamburger denizens, many overseen by popular chefs who once captured audiences with their expense-account locations.

Of course, the ever-present cupcake helped us maintain our obesity status as food trucks even got in on the never-ending dessert action.

This has been the decade for more products available in cryovac to communicate safer food handling. Sous vide preparation moved from the top tier chef to the home aficionado. The home chef became a reality during this past year as so many people saved their dining out dollars for more clever in-home preparations.

Foam magically appeared on many restaurant dishes as molecular gastronomy has become an important technique for many chefs. With that notion, we grew from 3-course prix-fixe menus to extravagant small plates, with big-name chefs striving for 10 or more courses.coolpot We became cooking scientists.

Then there are the words I hope never to see again: E.coli and Salmonella, both too present in our discussions. Too fearful. We purchased way too many containers of hand sanitizers.

The list goes on.

I look for a year, a decade of great food and new traditions.

Tags: , ,

No Comments

Who To Trust?

With all our emphasis on buying local, finding a farmer to supply a restaurant, getting sustainable seafood, and going to restaurants that help support the local economy, it’s difficult to learn that one such restaurant was operating on a pretense of supporting local, sustainable,and the small grower universe. When questions were asked, the answers were less clear. More mumble than definites.

Welcome to the world of almost local and almost sustainable. That’s the story behind one of DC’s more popular restaurants, Founding Farmers. The Washington Post reported that the restaurant’s popularity as a go-to destination for its commitment to the local creed somehow lessened in the past several months. (Check out both links and you’ll get the who said what to whom story). The restaurant bills itself as one that serves fresh farm-to-table food, owned by a collective of family farmers. Menu changes were  not made, and the public was not informed that many of the suppliers were no longer an arms-length away.

Did diners care? That’s, of course, a question. Judging by the crowd scene and the noise level, the restaurant will survive nicely from its buzz as a go-to spot popular for its many communal seatings and generally recognized as a player in the dining scene.

More importantly from my perspective is the question, why, if the restaurant made these supplier changes, were diners, the city, the restaurant community etc not told? There are many wonderful chefs out there throughout the country that decided the big agri-business would not fit their models. They treasure the partnerships and value the fact that they can keep small growers alive. They adjust their menus to seasonality needs and keep everyone informed if their philosophy changes or they make supplier changes.

The Inn at Little Washington, the popular (won every major honor in the food world) 5-star experience in Washington, VA, has, almost since its inception over 30 years ago, supported many nearby small growers. Many of the little guys now have contracts to grow specifically for the Dining Room. That is a model alive in Chicago, Napa, Sonoma, and in multiple major cities throughout the country. Buying local and supporting the little guy has been a positive for the home and restaurant chef whether from a small garden patch or a grass-fed beef supplier.

innatlittlewI love to support the grower, the small producer, the cattle rancher, and sustainable fishmonger, but know larger restaurants need to dip into a bigger pool. I just like to know that what I see printed is fact. I just want the facts.

Just the facts, ma’am.

Tags: ,

1 Comment

Lunchbox Logic

farmtoschoolSchool nutrition programs are going under the knife. Finally, there seems to be overall interest in what is dished out in school cafeteria lines. With so many young people needing a hot meal at school, it is imperative that we feed these youngsters food that is nutritionally beneficial. With the continual spiral of obesity statistics, we have a societal responsibility to make the school lunch program a model of nutritionally correct foods.

The National School Lunch Program feeds thousands of youngsters daily. It just got a needed cash infusion to keep it running and to expand its reach for the numerous families now seeking out is services. This is just the first committee approval, but it is expected to pass in the Senate. Remember the campaign promise of stamping out childhood hunger. This is a definite step in that direction.

Some individual states have encouraged their school systems to be proactive and emphasize the importance of locally grown foods in their meals. The goal is to put aside processed and canned vegetables in favor of what can be purchased fresh. They created “Homegrown School Lunch Week,” part of the farm-to-school movement, a great program.

Next week, October 12-16, is National School Lunch Week, a time to take stock of the pantry and make certain that it is filled with the most nutritious, healthy options.

No matter what the program is called, we need to remember that good nutrition deserves more than just a passing grade.

Tags: ,

No Comments

Being a Good Egg

eggsWe are mildly obsessed about where our food comes from and have spent the summer trying to bond more with our local producers. Grocers and restaurants have been busy defining “local.” No group or industry wants to be left behind and miss the Buy the Freshest foods bandwagon. The latest contestant in the “do not overlook” our business is America’s Egg Farmers who today introduced The Good Egg Project. Now we can join their efforts and learn about the benefits from eggs and, at the same time, donate to the less fortunate.

The Project identifies the egg farmers and uses as its tagline, “Eat good. Do good everyday.” Sounds like a winning combination! That message is strengthened by the egg farmers who currently donate millions (last year over 12 million) of eggs annually to food banks and recognize that even more needs to be donated. As part of their mission, they strive to educate individuals and families about the egg’s journey from the farm to the table and about the nutritional value of eggs.

We’re talking about a food that plays an important role in our diets: A food with 13 essential nutrients including a high-quality protein, iron, and even lutein; all this for 75 calories. These numbers are before we mention how important eggs are in terms of muscle strength, vision, and brain function. Eggs have clearly been maligned by the cholesterol anxiety folks, but the facts tell a different story. This is an important food group that now deserves our attention.

We can all be good eggs.

Tags: ,

No Comments

The White House and the Farm Market

farmfreshBy all indications, it looks as if The White House is championing efforts for a farm stand, a farmer’s market, near the White House. This has been a wonderful spring and summer with First Lady Michelle Obama openly visible in the city promoting healthy eating and trying to get her message across about fresh, local foods. The White House Garden, by all indications, has been hugely successful and productive. Her outreach to youngsters whether to help dig the Garden, or to taste the fruits of their labor has been met with positive smiles (check out the videos on the Garden website).

The message quite simply says we need to teach the young and their families about the importance of eating healthy, about supporting the farmers, the growers. Now in what looks like a major coup for DC-based FreshFarm Markets, the operators at this new location near The White House. That is if the street permits, closing a small stretch of road near the White House for Thursday afternoons until the end of October, pass the approval process. Since the expected hours for the Market include the dreaded DC Rush Hour, this is not a plan without controversy.

At this point in time (one week before the anticipated opening), it is unclear how much produce, if any, will come from the White House Garden and if that will be made available in a less expensive format to those in need.

One possibility is to add this location to the DOUBLEDOLLARS program that FreshFarm Markets offers at two locations. The Wholesome Wave Foundation has made it possible to provide matching market food dollars to customers who use Food Stamps, WIC, or Senior “Get Fresh” coupons. Such a program provides the necessary outreach to individuals who otherwise would find the local, farm fresh products exorbitantly expensive.

Opening a farm market near the White House, whether produce came from the Garden, or not, would be another important step in the Administration’s food outreach.

Tags: ,

4 Comments