Posts Tagged locavore

Try Out These Food Trends

The lists keep on rolling in as food trends are an easy exit discussion for 2011 and a hopeful wish into 2012.

A Mintel survey indicates we’ll be thinking more about “home” even at quick service and fast food restaurants. They anticipate this restaurant tier to start using more “comfort” words in menu descriptors. They also expect significant growth in this market space. “Homespun” goodness will pervade menus implying that careful preparation is at work in the kitchen regardless of the restaurant’s price point! Other prospective trends include:

Regional foods will win over the menu as more restaurants work to bring in popular dishes from areas well-known for their specialties, such as Memphis Barbecue.

Menus will have a section devoted to healthier dishes with lower-calorie foods. This concept will become more prevalent across price points.

Restaurants will move more to customized ordering systems to give consumers more dining options that they will be able to impact.

Not to be left behind when we talk of trends, The National Restaurant Association surveyed 1,800 chefs, members of the American Culinary Federation, to get their input for their list, “What’s Hot in 2012.” Here are some headliners with the word “local” making its way into 3 of the top 10 trends:

Locally sourced meats and seafood, and locally grown produce. A little further down the trend list is locally produced wine and beer.

–”Healthy” makes its presence felt with healthful kids’ meals, whole grain items in kids’ meals, and Gluten-free/food allergy-conscious items.

They see a continuation and growth of food trucks, the continued importance of the farmer in bringing products to market, and more fruit and vegetable side dishes on kids’ menus.

What’s interesting about these lists is the greater emphasis on product sustainability. It appears our emphasis is more on the practical, rather than the outlandish: All trends that have a chance of surviving and becoming more commonplace rather than single shots at fame.

Fun to follow these concepts as many are homespun ideas that have already had an impact on our food universe.

 

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‘Tis that Time: Food Trend Outlook

The best part about early December articles is watching everyone trip over himself trying to figure out the “definite” food trends for the coming year. Today we look at two such lists, and then we’ll have plenty of time to revisit and watch. Maybe we should start with a startling fact: Eating out is now cheaper than cooking at home. Think about that a little and you’ll understand the issues facing all food purveyors. Food costs have skyrocketed, over 6%, but most restaurants are afraid to spike prices. They favor a little less food on the plate. Hey, not a problem, we have the obesity issue to contend with anyway. So watch your dollars and follow the trends.

According to Andrew Freeman, (Andrew Freeman & Co) a great food guru with a major hospitality background, this is the year of  the potato. No complaints from me as potatoes have been my friend for years. He says expect to see menus wrapped around the food such a:

–French Fry Menus: Choose Your Cut, Color, Sauce (like the French Fry Menu at Jasper’s Corner Tap & Kitchen in San Francisco)
–Mashers with Mix-ins
–Custom Cut Chips and You-Pick Dips

Or, Grilled Cheese, which he calls the next burger as in:

–Signature Sandwiches
–Gourmet Interpretations, Creative Variations, Old-Time Classics
–Artisan Ingredients (or Not), or:

Produce-ing Desserts, Vegetable Desserts

–Experimentation with Flavors
–Innovative Creations Combine Savory and Sweet

They, of course, have numerous additional ideas and let you look back at prior food trend lists to see how well they did!

Supermarket News approaches the food trend list from an entirely different perspective and lists the number 1 trend which will impact everything as food prices. They do not believe prices will lessen much as production costs continue to increase, but they see grocers coming up with clever ways to entice the consumer including bonus points getting used toward lay-away programs for bigger purchases as coupon use continues. They expect to see more grocers joining the “farm to fork” philosophy as food origin has become an important factor in purchasing. Likewise, they expect grocers to cater more to the largest population of shoppers, the baby boomers, 76 million of them, “will control 52% of the total $706 billion spend on groceries by 2015 – making them the largest food influencers and purchasers.”

Regardless of which approach you follow, that of a marketer or that of a purveyor, in looking at upcoming trends, be certain that food issues will continue to dominate headlines.

 

 

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Time to Get Involved with Food Issues

No one can be immune to the messages about food shortages or food deserts. A full range of food topics have managed to become front page news including problems with our food supply and food safety issues. Whether we are talking about obesity and its impact on the health of the nation or the lack of uniformity or good decision-making in our school lunch programs, we are talking food. Hunger statistics are staggering when we put these figures up against the placard that reads “World’s Greatest Nation.” Should there be millions of Americans in the bread line? These are food issues that affect everyone.

Solutions seem to be as prolific as the number of individuals offering advice. Now there is a strategy that everyone can employ and use wisely. Tomorrow, October 24 is the 1st National Food Day. What does that phrase really mean? In its most simple terms, it means, that there will be an emphasis on food issues throughout the country. Most cities have signed on with some sort of program and chefs, of course, are playing a significant role in the program.

What about the individual response? Yes, we can all get involved and do something. One day can make a difference. Support your local farmer. There are still plenty of farmstand markets bringing in the best of fall fruits and vegetables.  In some communities, individuals are helping plant a school garden so that young children can benefit from what is truly fresh. Restaurants are having a large variety of programs to bring in individuals and demonstrate how we can all pitch in and make a difference. Find a sustainable food project in your community and participate.

Yes, everyday can be a food day, but sometimes we need to pull back and think about how we can help others and create a stronger, better, more harmonious approach to food issues.  We can be a healthy nation.

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A Chef and A Zebra

With farm markets bursting with product and flavor, it’s time for you to join the cars at the side of the road and become a chef. After all not all chefs deal with major food companies who arrive at their back door with a week’s worth of supplies. Sure that’s fine for paper towels, but produce and meats. Nope.
You can be a modern-day chef who visits a garden or works with a farmer and makes his meals based on what’s in market or at the stands. Now’s the time to practice creativity and elevate the basic recipes as you try fresh-picked possibilities.  Emails are overflowing with peach teasers as the East Coast bounty is turning the basic peach lover into a peach canner or at least one who freezes slices for smoothies. Of course, tomatoes are filling baskets and corn readies itself for new grill recipes. Here’s a simple trick: Wash, husk corn, and put it on the grill. Let it make its popping sound; turn, and repeat til kernels beg to be eaten. The sounds of summer.
What’s stopping you? The answer should be: Nothing. The produce is so fresh, brimming with an aura of jus’ picked begging for your attention. This is what a chef who markets does. Chefs, sous chefs, or even line cooks who are on a mission buy the freshest items possible. That’s how a daily menu works. Sure there are plenty of stand-bys, but daily specials thrive in a market environment. Home cooks can do it; it’s not that hard. Shop, talk to the produce stand people, and hit “Epicurious” for strategies. Time to be creative.

Here’s a simple exercise: Zebra heirloom tomatoes, small yellow potatoes, pickling cukes, corn beggin’ to be husked, and peaches of every size and variety (try the new darling donut peach). Add a protein and your bounty meal is bursting with flavor. However you dance the ingredients, they are ready for your creative tong.

Now’s the time to practice. The market waits for no one.

 

 

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News Laws; More Wine, Less Whining

Big news on the wine front: “Ship it” is the phrase of the new month. Maryland now allows residents to receive wine shipments from out-of-state wineries. No longer do DC workers have to use their office addresses for wine shipments. Hello; that’s progress. Yet, the state is ready to boost its coffers with new tax initiatives that hit the bottle hard. Alcohol tax increases amount to a 50% sales hike. That should slow down the tab.

Virginia joins the customer-friendly philosophy by allowing consumers to BYOW, bring their own wine to restaurants and pay a corkage fee. Just one common courtesy here: Don’t bring something that is already on the restaurant’s wine list. You want to keep the restaurant in business and not add to their operating cost burden.

Maybe my favorite legislative enactment is from Maryland which requires food purveyors, farm markets, and grocers to define what those “local” signs really mean. This word has had a true liberal dosing of meaning. Big banners often proclaim local only to learn that one store’s definition involves hundreds of miles while one really means the nearby grower. The law applies to fruits, vegetables, fish, and shellfish by requiring a defined point of origin. Let’s keep those signs accurate and support the true definition of local.

Oregon’s wine industry, with its much hearalded 2008 Pinot Noir accolades, just got an additional boost. License plates can now advertise wine country which should boost sales for the entire tourism industry. Why not tag something so impressive!

Celebrate the red, white, and blue by toasting these impressive legislative enactments. OK, one is costly (a 9% alcohol sales tax), but it may help the coffers in a responsible way.

Enjoy the 4th.

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Time to Refocus Your Geometry: Pyramid Death

Just as color alerts became a confusing part of our daily routines, the food pyramid chart has confounded “new” thinking about food and is about to die a natural death. As in, it will be removed from the visual universe of what we should eat. It is high time the icon was put aside into the annals of food history. Yet, what will the new look say about our food when all is revealed on June 2? The pyramid becomes history, and the plate details the new food visual.

Not just any plate, but one that has been approved by the First Family. A plate that says, less is better but what constitutes less will be unveiled in stages. We have become a full plate society from our parents earliest admonitions to finish your food to dining out and expecting full plates brimming over with food. Oversize restaurant portions were supposed to imply monetary value but instead helped contribute to our obesity numbers.

The President and the First Lady exemplify their commitment to exercise and good eating habits. The White House Garden has been a huge success and farm markets continue to expand in close proximity to the White House. At the same time some of the nation’s top chefs have contributed their time and expertise to improving the school lunch program. Logically, the next step is to take the tired pyramid of foods and replace its message with one that stresses vital health information. This is a more active focus that demonstrates the importance of being active and eating healthy. In addition to the USDA, other government agencies will help drive the important message.

Making the plate a thing of beauty with an emphasis on fruits and vegetables is a natural starting point. After all we are in the heart of the growing season and product availability. Grocers are competing with farm stands to show that locally grown food can be readily available to all shoppers.

Eating healthy has new rules and as a nation the time has come to step up to the plate and move into a healthier position. We welcome the pyramid retirement party.

It’s time to set up a healthy plate.

 

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Garden Dreamin’

On the East Coast, in the mid-Atlantic region, there’s a small rule of thumb: Admire gardeners but do not give in and plant before Mother’s Day. Yes, the region has been known to have a late frost or in gardening parlance, a crop killer! What happens when Mother’s Day pops up early on the calendar? Yes, it’s still the 2nd Sunday of May, but this year it’s the 8th. In 2006 it was the 14th! Those extra days are ground warmers. What’s a tomato lover to do?

Plant but acclimate and look at the 10-day forecast. Most of the gardening centers still have warning signs out about late frosts. Most likely these signs came out of the closet after the unexpected, and unnecessary, 80 degree days in early April! Tomatoes take time and full sun so as we move later into the month, the ground and the plants will be most appreciative. The sun will be do its job, too.

If you’re still in the wondering stage, remember what you grow, you control. A Salmonella tomato warning should probably be the final encouragement to become a gardener. Seize the ground: This is your year.

If you are still hesitant, check out your local farm markets or see if there is even a final short share in a CSA–be local. Support local or be your own locavore.

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Local Before Locavore: Ireland

If there’s one aspect to an Emerald Isle trip that stands out loud and clear, it is the emphasis on freshness: Fresh caught, fresh picked, or even fresh slaughtered. There’s no doubt that the food on the plate defines freshness. No one ever bothers to explain to a diner or a guest at a B&B: It’s understood, a given. No one uses terms like day boat, it is expected that the cod or the haddock, the soul of a proper lightly breaded fish and chips entree, whether at a pub or a restaurant, resonates fresh out of the water. Hours, not days.

Chips. Now that’s a word used frequently as the exalted Potato has a life of its own. Yes, you can ask for your chips extra crispy, no problem. To go with the chips, you might get a side of new potatoes. No one wants the fresh veggies to be alone in a side plate! Since it seems everyone you meet is some sort of farmer or has a strong tie to the land, getting a new potato is almost a joke of the phrase. Of course, it’s new as in just dug up! If it’s a vegetable you crave, and mushrooms you favor, you’ll be delighted. I may have enjoyed the best side of Portobellos I’ve ever had!

Besides the line caught fish, there are an abundance of seafood choices for those who prefer the popular seafood chowders or want to begin their morning with a few fresh oysters. April normally has a limited supply of the oysters, and often small, but this year’s bizarre cold and snowy winter has chefs delighted with a variety of large-sized bivalves.

Of course, the salmon, the lox, the smoked fish: It’s all there and all fresh-caught or prepared in a nearby smokehouse.

When you inquire about a dish, the person taking your order is apt to wax eloquently about its flavors, almost regardless of the item. Look at the meats. Yes, it’s true that the lamb, prepared any number of ways, speaks volumes about lifestyle. Grass-fed is the norm in the country as animals roam the hills and freely eat without much exposure to a penned life. The taste comes through with every bite. Fat? No. Meat, yes.

As we in the states put up banners shouting “LOCAL”, and take great pride in what our farmers are producing and carrying into the city, we are reminded how far we have come and far we must go. Packaged and processed are not words that should be in our vocabulary.

Let’s celebrate Earth Month with a strong focus on how we can continue to emulate what some countries have been doing as their norm.

Champion the fresh.

 

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Can Whole Foods top Whole Foods?

That’s the question running along Rockville Pike this week as the long-established grocer moves to new digs. Not just a new store, but a big one, almost twice the size of the crowded space it had a couple of miles away.  For a company that has been in this part of Maryland for 20 years, they are demonstrating a new lifeblood as they open one of their bigger stores at 51,000 square feet.

Besides ample room to negotiate the aisles, what else is new in this brightly lit environment? Where does one begin? Maybe with the fact that they have a butcher on site. That works for me as the profession has been slowly facing the death knell. To help the butcher have a bold presence, there’ll be no shortage of great aromas as the meat department has its own smoker for ribs and brisket, a Kosher selection, and dry-aged meats.

The fish and seafood counter may remind you a bit of the way hotels are reaching out and getting away from the front desk concept. In this department, the staff will come out from behind the counter and help you select your items. The more personalized, interactive, approach is something that will be evident throughout the entire store.

Name a department and put them to the test. They’ve got you covered. Start with take-away, prepared foods. You’ll be swimming in possibilities from the hot 850 degree pizza oven that promises a Neapolitan selection in 90 seconds to the new Arepas section for your cornmeal cake. Too daring, then step over to the burger and hot dog station. Some other changes right there: An organic salad bar. Now that takes the guesswork out of decision-making! They’ll even have smaller, more affordable prepared salads in the cases.

As for what’s truly different: Cooking Rockville promises to take the guesswork out of “How do I prepare this food, ingredient?” They have a staff of cooking coaches ready to assist in an inviting space with a wall of spices and grains as a backdrop!  This area should help more shoppers take the next step into adventuresome, reality cooking, what they call CIY, Cooking It Yourself. They’ll champion you.

The company seems focused on addressing an age-old problem: Affordability. They are conscious of what’s involved for every shopper and stress their new focus: competitive everyday prices, over 2,000 sale items per month, and plenty of weekly specials. When you add that up and throw in the emphasis on fresh, organic, and local,  you have followed the Market to its next step.

It’s always fun to go to a new grocer or restaurant preview. This outing was no exception. Yes, Whole Foods has shown that shopping does not have to be dull. Always fun to see new departments stretch the possibilities and respond to the latest trends.

Grab a basket. It’s opening day!

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A Local Approach to the Weekend

What a week with Thanksgiving itself occupying so much of our time and thoughts. Then there were the flood of emails announcing the Black Friday specials and telling us about Cyber Monday. Caught in between all of this is a wonderful new opportunity to support the small businesses that make us proud. Saturday has been designated as Small Business Saturday. Sure, go ahead and view it cynically as a marketing opportunity for a corporation. Why not? They’re smart as they know you will be shopping and out and about. You’ll be on their program in no time!41602_167641889920409_2734343_n

Show your locavore colors. Get out and about. Take the time to acknowledge the small businesses you want to stay in business. Get on board this newly created event, and take advantage of registering your American Express card. You’ll be rewarded with a gift: a credit back to your account.

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