A Mintel survey indicates we’ll be thinking more about “home” even at quick service and fast food restaurants. They anticipate this restaurant tier to start using more “comfort” words in menu descriptors. They also expect significant growth in this market space. “Homespun” goodness will pervade menus implying that careful preparation is at work in the kitchen regardless of the restaurant’s price point! Other prospective trends include:

–Regional foods will win over the menu as more restaurants work to bring in popular dishes from areas well-known for their specialties, such as Memphis Barbecue.

–Menus will have a section devoted to healthier dishes with lower-calorie foods. This concept will become more prevalent across price points.

–Restaurants will move more to customized ordering systems to give consumers more dining options that they will be able to impact.

Not to be left behind when we talk of trends, The National Restaurant Association surveyed 1,800 chefs, members of the American Culinary Federation, to get their input for their list, “What’s Hot in 2012.” Here are some headliners with the word “local” making its way into 3 of the top 10 trends:

–Locally sourced meats and seafood, and locally grown produce. A little further down the trend list is locally produced wine and beer.

–”Healthy” makes its presence felt with healthful kids’ meals, whole grain items in kids’ meals, and Gluten-free/food allergy-conscious items.

They see a continuation and growth of food trucks, the continued importance of the farmer in bringing products to market, and more fruit and vegetable side dishes on kids’ menus.

What’s interesting about these lists is the greater emphasis on product sustainability. It appears our emphasis is more on the practical, rather than the outlandish: All trends that have a chance of surviving and becoming more commonplace rather than single shots at fame.

Fun to follow these concepts as many are homespun ideas that have already had an impact on our food universe.

According to Andrew Freeman, (Andrew Freeman & Co) a great food guru with a major hospitality background, this is the year of  the potato. No complaints from me as potatoes have been my friend for years. He says expect to see menus wrapped around the food such a:

–French Fry Menus: Choose Your Cut, Color, Sauce (like the French Fry Menu at Jasper’s Corner Tap & Kitchen in San Francisco)
–Mashers with Mix-ins
–Custom Cut Chips and You-Pick Dips

Or, Grilled Cheese, which he calls the next burger as in:

–Signature Sandwiches
–Gourmet Interpretations, Creative Variations, Old-Time Classics
–Artisan Ingredients (or Not), or:

Produce-ing Desserts, Vegetable Desserts

–Experimentation with Flavors
–Innovative Creations Combine Savory and Sweet

They, of course, have numerous additional ideas and let you look back at prior food trend lists to see how well they did!

Supermarket News approaches the food trend list from an entirely different perspective and lists the number 1 trend which will impact everything as food prices. They do not believe prices will lessen much as production costs continue to increase, but they see grocers coming up with clever ways to entice the consumer including bonus points getting used toward lay-away programs for bigger purchases as coupon use continues. They expect to see more grocers joining the “farm to fork” philosophy as food origin has become an important factor in purchasing. Likewise, they expect grocers to cater more to the largest population of shoppers, the baby boomers, 76 million of them, “will control 52% of the total $706 billion spend on groceries by 2015 – making them the largest food influencers and purchasers.”

Solutions seem to be as prolific as the number of individuals offering advice. Now there is a strategy that everyone can employ and use wisely. Tomorrow, October 24 is the 1st National Food Day. What does that phrase really mean? In its most simple terms, it means, that there will be an emphasis on food issues throughout the country. Most cities have signed on with some sort of program and chefs, of course, are playing a significant role in the program.

What about the individual response? Yes, we can all get involved and do something. One day can make a difference. Support your local farmer. There are still plenty of farmstand markets bringing in the best of fall fruits and vegetables.  In some communities, individuals are helping plant a school garden so that young children can benefit from what is truly fresh. Restaurants are having a large variety of programs to bring in individuals and demonstrate how we can all pitch in and make a difference. Find a sustainable food project in your community and participate.

Yes, everyday can be a food day, but sometimes we need to pull back and think about how we can help others and create a stronger, better, more harmonious approach to food issues.  We can be a healthy nation.

The sounds of summer.

Here’s a simple exercise: Zebra heirloom tomatoes, small yellow potatoes, pickling cukes, corn beggin’ to be husked, and peaches of every size and variety (try the new darling donut peach). Add a protein and your bounty meal is bursting with flavor. However you dance the ingredients, they are ready for your creative tong.

Now’s the time to practice. The market waits for no one.

Virginia joins the customer-friendly philosophy by allowing consumers to BYOW, bring their own wine to restaurants and pay a corkage fee. Just one common courtesy here: Don’t bring something that is already on the restaurant’s wine list. You want to keep the restaurant in business and not add to their operating cost burden.

Maybe my favorite legislative enactment is from Maryland which requires food purveyors, farm markets, and grocers to define what those “local” signs really mean. This word has had a true liberal dosing of meaning. Big banners often proclaim local only to learn that one store’s definition involves hundreds of miles while one really means the nearby grower. The law applies to fruits, vegetables, fish, and shellfish by requiring a defined point of origin. Let’s keep those signs accurate and support the true definition of local.

Oregon’s wine industry, with its much hearalded 2008 Pinot Noir accolades, just got an additional boost. License plates can now advertise wine country which should boost sales for the entire tourism industry. Why not tag something so impressive!

Celebrate the red, white, and blue by toasting these impressive legislative enactments. OK, one is costly (a 9% alcohol sales tax), but it may help the coffers in a responsible way.

Enjoy the 4th.

Not just any plate, but one that has been approved by the First Family. A plate that says, less is better but what constitutes less will be unveiled in stages. We have become a full plate society from our parents earliest admonitions to finish your food to dining out and expecting full plates brimming over with food. Oversize restaurant portions were supposed to imply monetary value but instead helped contribute to our obesity numbers.

The President and the First Lady exemplify their commitment to exercise and good eating habits. The White House Garden has been a huge success and farm markets continue to expand in close proximity to the White House. At the same time some of the nation’s top chefs have contributed their time and expertise to improving the school lunch program. Logically, the next step is to take the tired pyramid of foods and replace its message with one that stresses vital health information. This is a more active focus that demonstrates the importance of being active and eating healthy. In addition to the USDA, other government agencies will help drive the important message.

Making the plate a thing of beauty with an emphasis on fruits and vegetables is a natural starting point. After all we are in the heart of the growing season and product availability. Grocers are competing with farm stands to show that locally grown food can be readily available to all shoppers.

Eating healthy has new rules and as a nation the time has come to step up to the plate and move into a healthier position. We welcome the pyramid retirement party.

It’s time to set up a healthy plate.

Plant but acclimate and look at the 10-day forecast. Most of the gardening centers still have warning signs out about late frosts. Most likely these signs came out of the closet after the unexpected, and unnecessary, 80 degree days in early April! Tomatoes take time and full sun so as we move later into the month, the ground and the plants will be most appreciative. The sun will be do its job, too.

If you’re still in the wondering stage, remember what you grow, you control. A Salmonella tomato warning should probably be the final encouragement to become a gardener. Seize the ground: This is your year.

If you are still hesitant, check out your local farm markets or see if there is even a final short share in a CSA–be local. Support local or be your own locavore.

Chips. Now that’s a word used frequently as the exalted Potato has a life of its own. Yes, you can ask for your chips extra crispy, no problem. To go with the chips, you might get a side of new potatoes. No one wants the fresh veggies to be alone in a side plate! Since it seems everyone you meet is some sort of farmer or has a strong tie to the land, getting a new potato is almost a joke of the phrase. Of course, it’s new as in just dug up! If it’s a vegetable you crave, and mushrooms you favor, you’ll be delighted. I may have enjoyed the best side of Portobellos I’ve ever had!

Besides the line caught fish, there are an abundance of seafood choices for those who prefer the popular seafood chowders or want to begin their morning with a few fresh oysters. April normally has a limited supply of the oysters, and often small, but this year’s bizarre cold and snowy winter has chefs delighted with a variety of large-sized bivalves.

Of course, the salmon, the lox, the smoked fish: It’s all there and all fresh-caught or prepared in a nearby smokehouse.

When you inquire about a dish, the person taking your order is apt to wax eloquently about its flavors, almost regardless of the item. Look at the meats. Yes, it’s true that the lamb, prepared any number of ways, speaks volumes about lifestyle. Grass-fed is the norm in the country as animals roam the hills and freely eat without much exposure to a penned life. The taste comes through with every bite. Fat? No. Meat, yes.

As we in the states put up banners shouting “LOCAL”, and take great pride in what our farmers are producing and carrying into the city, we are reminded how far we have come and far we must go. Packaged and processed are not words that should be in our vocabulary.

Let’s celebrate Earth Month with a strong focus on how we can continue to emulate what some countries have been doing as their norm.

Champion the fresh.

Besides ample room to negotiate the aisles, what else is new in this brightly lit environment? Where does one begin? Maybe with the fact that they have a butcher on site. That works for me as the profession has been slowly facing the death knell. To help the butcher have a bold presence, there’ll be no shortage of great aromas as the meat department has its own smoker for ribs and brisket, a Kosher selection, and dry-aged meats.

The fish and seafood counter may remind you a bit of the way hotels are reaching out and getting away from the front desk concept. In this department, the staff will come out from behind the counter and help you select your items. The more personalized, interactive, approach is something that will be evident throughout the entire store.

Name a department and put them to the test. They’ve got you covered. Start with take-away, prepared foods. You’ll be swimming in possibilities from the hot 850 degree pizza oven that promises a Neapolitan selection in 90 seconds to the new Arepas section for your cornmeal cake. Too daring, then step over to the burger and hot dog station. Some other changes right there: An organic salad bar. Now that takes the guesswork out of decision-making! They’ll even have smaller, more affordable prepared salads in the cases.

As for what’s truly different: Cooking Rockville promises to take the guesswork out of “How do I prepare this food, ingredient?” They have a staff of cooking coaches ready to assist in an inviting space with a wall of spices and grains as a backdrop!  This area should help more shoppers take the next step into adventuresome, reality cooking, what they call CIY, Cooking It Yourself. They’ll champion you.

The company seems focused on addressing an age-old problem: Affordability. They are conscious of what’s involved for every shopper and stress their new focus: competitive everyday prices, over 2,000 sale items per month, and plenty of weekly specials. When you add that up and throw in the emphasis on fresh, organic, and local,  you have followed the Market to its next step.

It’s always fun to go to a new grocer or restaurant preview. This outing was no exception. Yes, Whole Foods has shown that shopping does not have to be dull. Always fun to see new departments stretch the possibilities and respond to the latest trends.

Grab a basket. It’s opening day!

Sure, go ahead and view it cynically as a marketing opportunity for a corporation. Why not? They’re smart as they know you will be shopping and out and about. You’ll be on their program in no time!

Show your locavore colors. Get out and about. Take the time to acknowledge the small businesses you want to stay in business. Get on board this newly created event, and take advantage of registering your American Express card. You’ll be rewarded with a gift: a credit back to your account.

–Popsicles going global and artisan–and what it means. We have to give the company credit for talking about this in their 2008 trend report even though we didn’t see the concept move from niche market space until this past year with an assortment of fruit-filled Mexican icepops (paletas) in fun flavors. So what’s next? They predict that flavors will continue to intensify just as cocktails did this year and that more of these specialty pop shops will appear as they introduce customers to more flavors with texture.

–Making Customers Unwelcome. That’s a strange category for a company whose business depends on helping restaurants thrive. Yet we’ve already seen signs of this trend with restaurants accepting reservations with a time limit as in “we have another party that needs that table within an hour and a half.” Or the corollary, the no reservation policy. New York was always the home of the No Credit Card sign, but that trend has proliferated as has the expanded wine by the glass list at skyrocketed prices.

–How Does Your Garden Grow, Mrs. Obama? Good question as First Lady Michelle Obama has made us all more farm market conscious and chefs have joined the grow your own concept, but many fast food restaurants translated healthy with using fresh foods but driving up the calorie count with ingredients such as gobs of cheese. Expect to see more chef gardens, more chefs helping in the schools, and an even greater emphasis on local. It seems no matter where you travel, you see signs asking customers to support local growers and businesses. A smart move.

–Breakfast All the Time.  When the economy was at its lowest levels, the food treat was breakfast food and breakfast business boomed. More restaurants expanded breakfast menus and all-day breakfast became more prevalent. Now, Baum and Whiteman believe we’ll see certain foods jump to a more mainstream position such as soft, slow-cooked eggs. This is an opportunity for high-end restaurants to skip the sauce and top the expensive dish with an egg which oozes its own sauce.

–Grits. They say grits will “leap from a morning food to an all-purpose starch.” Not only are we already seeing more grits on menus, we see restaurants such as Bubby’s in New York tout where their special grits come from (South Carolina). The consultants believe that the Southern food influence will spread and they even speculate that shrimp and grits will become the food of the year!

Other trends they note are some we have already seen: A rise in gluten-free foods, more healthy menus that denote less sodium or no high fructose corn syrup. They call this category “free-from” foods. So many more concepts. Here’s a little teaser:

Wife-swapping. Check back to find out how Baum and Whiteman relate that category to restaurants!

For a good deed, go to your local, neighborhood spot that believes strongly in its sourcing and get them on board. The site has a sign-in area for restaurants. (No, I do not work for the organization, but I do love all the opportunities we as diners have to champion those restaurants that participate in a give-back approach to life).

After a summer of conversation about farm markets and CSAs, and local products and food miles, and the list goes on, we can stand back and recognize how important freshness is and how we strive for healthy eating. Here’s a chance to look at the suppliers and award the restaurants that are committed to finding the best, non-commercial purveyors.

Time for all of us to thank the farmer, and this special Dine Out event enables us to marry the farm and the food or as the organization’s motto says, “No Farms, No Food.”  Make your reservations now.

Welcome to the world of a dead compressor. The refrigerator quit; the compressor was the cause, and the option of a fix or replacement was not in the cards. Did I mention that the whole event took place at 7 P on a Friday nite! You know the likelihood of finding a repair person over the weekend? OK, one who doesn’t charge double for the effort of arriving at less than an optimal time! How about throwing the age of the appliance, (8 years) into the equation and multiplying that by the cost of a service call plus the compressor and the possibility that the exact replacement part is on backorder! You are approaching a negative number. Repair never entered our conversation. We were fixed on getting a new piece of equipment, one that would conserve energy and have a more efficient space configuration.

Once long ago we fell in love with the beauty of a side-by-side. Those days are so far behind us as the actual space in a side-by-side approaches the phrase, “minimally efficient.” One significant grocery visit, and you have buried the products somewhere inside the unit. Not impressive. We knew our focus on fresh and local meant we needed limited freezer space, just enough to hold the ice cream, and preferred visible space for our refrigerator items. A French door, a three-door unit, would be ideal, but there was one major stumbling block. We needed to find the appliance that could be delivered sooner rather than later and fit in the designated height consideration.

Welcome to the sign that won me over: Next Day Delivery, 7 days a week! Sure, I thought to myself, there must be some caveat such as no delivery the first week of Fall or the last Saturday of the month, or…NO, none of that. Lowe’s meant what they said. Our 8 P debacle turned into a sparkling delivery by 11 A the next morning, a Saturday! Not only did we have a replacement refrigerator within hours, but we were able to purchase something we wanted. There were plenty of 3-doors in stock so we turned to our trusty friends at Consumer Reports and verified our price-need coefficient.

Yes, today I could be doing commercials for Lowe’s as they delivered their promise, and we have a sparkling appliance happily solving our needs. Did I mention they carted the smelly unit away and did not charge for delivery! One last comment on this potentially otherwise devastating experience, we initiated the conversation about an extended warranty, and we chose the multi-year one that covered food spoilage. After all, we threw out more food than the whole extended parts and labor policy cost. Yes, I know we may never need to use it, and I hope we don’t, but throwing out a lot of food does not agree with me.

So now we’re singing a different song.

Now as we move into summer, we are seeing signs of local life. Little roadside stands are starting to pop up again and there are many more selections at the larger farm markets. Corn has made its way out of the fields and local strawberries remind us how sweet a taste they can provide. This is a good transitional season.

This week Chipotle Mexican Grill announced an even bigger commitment to locally grown produce. They slowly began the rollout two years ago and have continued to expand its offerings as part of its “Food with Integrity” program. When you select red onions, jalapeno peppers, and tomatoes, they come with a local assurance. In some states, such as California, the range of options is much larger as locally grown lemons and avocados are easy to add to the local farm list. The company’s goal is to find local produce that travels no further than 250 miles from its distribution centers. They manage to find over 70% of their produce from within 150 miles!

Chipotle wins the tip of the hat for its commitment to locally grown and sustainably raised ingredients and the fact that they score top marks within the fast food category for having more naturally raised meat than any of its competitors. These are all noteworthy markers that hopefully will become more imitated. They are the largest national restaurant buyer of locally grown produce!

We strive to be healthy eaters and finding a restaurant at an affordable price point helps make this a reality for more diners.

Let’s start with the compost pile. It sounds like an ending for many of our thoughts, but today we focus on its multi-tiered value. For instance, every time you avoid running your garbage disposal, you are saving electricity. Create a compost pile or collect your compostable items and take them to a business that accepts them. A number of farm markets or green grocers are happy to let you join their efforts. Look at what New York City is doing. All that waste has a great second life. If you have the space, purchase a composter, but buy one that makes it easy to turn the contents so that you are diligently mixing up the items and making terrific compost. Numerous examples.

For many people, this week needs a heads-up on being a locavore, being a consumer of goods that we can purchase locally from nearby growers and producers. Those who live close enough to a farm market have a distinct advantage; a parallel to those who live in the country and can easily visit the nearby producer. For others, great distances are involved and then the inverse question needs to be asked: How much money does one save by supporting local if we are adding significant carbon miles to our outings? Likewise, if the farmer travels great distances, what impact does his farm market participation have? OK, the obvious answer is, he has an outlet for his products and we as consumers have the advantage of purchasing truly fresh foods. We are helping maintain a farm.

The emphasis on buying local has convinced numerous grocers to sign agreements with producers as consumer awareness, especially at the beginning of the farm-fresh, produce season, is focused on buying local. Many grocers now have huge entryway signs telling us how many local products they have for purchase each day. More grocers are making deals with the nearby producers giving us an additional outlet to support the smaller grower. Freshness remains unmatched; we just need to calculate the distance and put it into the equation.

Maybe this is the week you focus on your own growing efforts. We are just weeks away from being out of the frost zone in most parts of the country. The markets have plenty of starter plants. Plenty of opportunities to have your own garden. Nothing more local than that!

One day; one week: It will take an on-going dialogue and action to help put our house in order.

The same conundrum applies to the consumer who stands in front of a product and wonders Organic or Conventional. The health value and the good-for-you feeling may win over the shopper but not everything we purchase needs to be an organic product. Here’s a good list of products we are better off purchasing as organics and those in the no-need column. Print it out and keep it handy as we move into the summer growing season when all the market attention gets focused on LOCAL, you’ll see the double winner signage: Local Organic.

So what is a consumer to do? Decide your family’s needs and budget and do the math. With young children in the household, purchasing organic dairy products are a wise, health-proven choice. You’ll even find that the dairy cases at markets that have an organic focus often have organic products that are less costly than the more limited organic supplies at regular markets: Significant savings.When meat is discussed, there are numerous grocers who carry products from non-antibiotic feeds for their poultry and meats. This strategy is a welcome middle-ground for many. As for produce, if you only purchase some of the organic selections, refer to the list of the most harmful products, those that retain the pesticides, and buy the organics most recommended.

Here’s your opportunity to do a good job for your family and our environment. Maintaining a healthy lifestyle means making numerous purchasing decisions that are beneficial for all of us.

Upton Sinclair (The Jungle) started the dialogue about humane animal and slaughtering conditions early in the 1900s, and Michael Pollan (The Omnivore’s Dilemma) laid the cornerstone for the 2000′s, and now here we are at Earth Week 2010 still searching for healthy meats. Some nutritionists quickly chime in and say that the phrase, healthy meats, is an oxymoron as we need to limit our beef input significantly or eliminate such consumption. Let’s say we understand but recognize the reality includes beef. What are the best products to purchase? Where’s the beef? Maybe that’s not the question we need to ask, but whose beef is this?

In this age of numerous and ongoing beef recalls, food safety must be paramount in our decision-making.

If you purchase limited quantities of beef, then it is easier to justify your expenditures from top purveyors. In many instances, you will be surprised that their prices are not so-called, out of line. Many of these suppliers are individuals who trek to the farm markets to sell their prize products. The grass-fed movement has finally taken off, and for many it is the answer to the most humane question. If Wagyu or Kobe Beef meets your budget, then that natural route has a number of suppliers. As for organic and humane, consider a farm that specializes in such meats, such as Virginia’s Ayrshire Farm.

To help you locate who has the best beef for your money and to understand the range of beef possibilities, consult Local Harvest or Eat Wild, both of whom have devoted discussions and extensive lists of  suppliers who can provide the top-quality meats.

Sustainable, organic, humane: All words we need to consider when we have a beef discussion. Whether you purchase directly from the farm, visit a farm market, or spend your beef dollars at a grocer who purchases this top quality, this is the week you should organize your thoughts and ready your commitment.

This research affirms much of what we’ve discussed this past year. It spells good news for markets that concentrate on an extensive commitment to stocking shelves and aisles with foods that insure healthy benefits. At the same time these markets need a visible strategy to broadcast savings for the consumer as savings combined with healthy foods are inseparable components for smart shopping. As for prepared foods, the message needs to be the same: These are items that are healthily prepared. Fresh and organic products do well at grocers and logically, at farm markets. We have become focused on fresh and are willing to pay a little more to have items that supply the health kick.

Shopping is an excursion, and no one can totally ignore some of the temptations whether they come from the alcohol aisle or the candy department. Yet shopping within those departments need not send up a fearful health warning as we recognize some of the health benefits, for example, associated with red wine and dark chocolate. 

In many respects, little new has been uncovered, but the affirmation of smart shoppers and focused markets has helped make the shopping experience less stressful.

Hooray for the markets that are keeping up with the consumer.

In the food world, it’s been a vocabulary buster. New words were created to define the state of the industry and the intensity of the passionate chef and consumer. All who were interested in food and sourcing (there’s a word) became trend followers as everyone seemed to consider himself a foodie (bad word, overused).

The word locavore was born. This is a word that says it all and says too much, all at the same time. Everyone wanted a ride on this gravy train as a way to support the farmer and all the local producers. People wanted to be called locavores for all their efforts! Food miles became an added descriptor helping people explain that proximity plays an important role in all our purchases. Some even chastised those who exceeded purchases beyond a 100-mile radius.

This was certainly the decade for the farmer, a previously forgotten soul who was hidden under big agriculture’s compost. Although statistics remain gloomy in terms of the small farmer’s livelihood, people wanted to connect with farmers and became loyal devotees of farm markets which managed to end the decade with much higher visibility. CSAs grew in popularity and became more mainstream than alternative as they were a decade or so ago. Green became our favorite color as we recycled and composted: We finally understood Kermit’s mantra.

Vegetable gardening became a headline grabber. Everyone dug the garden culture this year including The White House one, spearheaded by First Lady Michelle Obama who stressed healthy eating.

One of my favorite new food phrases being thrown about is ranch of origin. If you can’t find it locally, then at least you want to know where it is coming from and who is bringing the product to market. I just saw that phrase for the first time not too long ago and believe it will be a keeper. Knowing our food source has become an important shopping goal in light of some of the more fearful food words of the year: food recalls and food safety.

Of course, there’s been heightened interest in organics, but price has been a problem this year with the bleak economic situation, but organic dairy has proven a growth industry.  More people are discovering food allergies and the gluten-free market has literally exploded.

Sustainability has become an important consideration, especially in terms of  the dwindling fish population and the importance of finding foods that are not being overfished. Is it wild has become a common query as farm-raised fish, once a darling concept, lost its luster as questions occur about the water itself–are the fish swimming in chemically-laden runoff?

As for new foods and those we retired: Tilapia has certainly grown in popularity basically because of its less expensive price point and its versatility. Kobe Beef quietly succumbed to the new reality of less spending money and was replaced by its less expensive-sounding name, Wagyu. Semantics. Then there were the hamburger denizens, many overseen by popular chefs who once captured audiences with their expense-account locations.

Of course, the ever-present cupcake helped us maintain our obesity status as food trucks even got in on the never-ending dessert action.

This has been the decade for more products available in cryovac to communicate safer food handling. Sous vide preparation moved from the top tier chef to the home aficionado. The home chef became a reality during this past year as so many people saved their dining out dollars for more clever in-home preparations.

Foam magically appeared on many restaurant dishes as molecular gastronomy has become an important technique for many chefs. With that notion, we grew from 3-course prix-fixe menus to extravagant small plates, with big-name chefs striving for 10 or more courses. We became cooking scientists.

Then there are the words I hope never to see again: E.coli and Salmonella, both too present in our discussions. Too fearful. We purchased way too many containers of hand sanitizers.

The list goes on.

I look for a year, a decade of great food and new traditions.

Welcome to the world of almost local and almost sustainable. That’s the story behind one of DC’s more popular restaurants, Founding Farmers. The Washington Post reported that the restaurant’s popularity as a go-to destination for its commitment to the local creed somehow lessened in the past several months. (Check out both links and you’ll get the who said what to whom story). The restaurant bills itself as one that serves fresh farm-to-table food, owned by a collective of family farmers. Menu changes were  not made, and the public was not informed that many of the suppliers were no longer an arms-length away.

Did diners care? That’s, of course, a question. Judging by the crowd scene and the noise level, the restaurant will survive nicely from its buzz as a go-to spot popular for its many communal seatings and generally recognized as a player in the dining scene.

More importantly from my perspective is the question, why, if the restaurant made these supplier changes, were diners, the city, the restaurant community etc not told? There are many wonderful chefs out there throughout the country that decided the big agri-business would not fit their models. They treasure the partnerships and value the fact that they can keep small growers alive. They adjust their menus to seasonality needs and keep everyone informed if their philosophy changes or they make supplier changes.

The Inn at Little Washington, the popular (won every major honor in the food world) 5-star experience in Washington, VA, has, almost since its inception over 30 years ago, supported many nearby small growers. Many of the little guys now have contracts to grow specifically for the Dining Room. That is a model alive in Chicago, Napa, Sonoma, and in multiple major cities throughout the country. Buying local and supporting the little guy has been a positive for the home and restaurant chef whether from a small garden patch or a grass-fed beef supplier.

I love to support the grower, the small producer, the cattle rancher, and sustainable fishmonger, but know larger restaurants need to dip into a bigger pool. I just like to know that what I see printed is fact. I just want the facts.

Just the facts, ma’am.