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Posts Tagged marketing

Hotels Elevate the Food Experience

Jun 20

Posted by admin in beverages, coffee, Economy, news, Starbucks, tourism, travel

We have spent a lot of time talking about high food prices and equating that to the continual stalemate of economic progress: The reality of doom and gloom. Yet, another indicator has emerged from the doldrums. This time the specific focus is on the travel industry. Hotels that were giving away rooms not that long ago are now more inclined to raise prices and offer pluses to lure you inside. Travel has always been a strong indicator of economic growth, and with the uptick in business travel, leisure has started to fill rooms, too.

What special benefits can hotels offer to distinguish themselves? That is an ongoing industry, marketing question. Hyatt jumped up to the plate with a Welcome Credit. Depending on the number of nights, the monetary reward could be as high as $150. A guest should have no problem enjoying spending the money on the property. Hello, steak dinner.

If you’re Vegas-bound, you have the universe of selections as hotels are tripping over each other with good deals as their economy still lags. Once you settle on a property, take a stroll down the Strip and dine to your heart’s content as a whole coterie of big-deal chefs continue to wine and dine the visitor. It seems no end is in sight as to the restaurant potential in Vegas. Corby Kummer finds that the food now matches the hype! Jose Andres followers take note: The famous chef continues to research and study the history of foods. His latest education turns his palate to Chinese food. Washington, DC, which feels a certain hometown national pride over Andres’s food empire, will readily welcome a good Chinese restaurant, or two.

Let’s not forget coffee. In-room coffee service has been heavily scrutinized, and criticized, for its questionable cleanliness standards. Hotels have fought back with lobby coffee partnerships that promise a respectable cup of coffee. Marriott Hotels have various coffee partnerships depending on the brand. Newer or refurbished Courtyards offer Starbucks in the Bistro, and the higher-end properties (JW Marriott, Renaissance) may have taken coffee to a new height: An Espressamente Illy., a true coffee experience. The logic is quite simple: Keep the money in the property rather than watch guests stroll down the block and return to the hotel with someone else’s cup.

Sure small refrigerators and minibars stocked with a guest’s pre-ordered items (Hilton) are popular, but what’s better than good food and a great cup of coffee? OK, a lovely wine, but that’s not really been a hotel’s downfall. So pack your bags and take a hotel holiday or a mini-vacation. It is summer, after all.

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The Archivist and The Chef

May 16

Posted by admin in Administration, cooking, food, food universe, History, restaurants

What a great story line: An archivist walks into a restaurant and says he likes to cook. The chef responds, I like history! Welcome to the world of David Ferriero, the Archivist for the National Archives and the world of award-winning chef, Jose Andres. The two atypical paths have come together in a joint effort that will combine the food history from the Archives collection with the restaurant acumen of recent James Beard Outstanding Chef recipient Andres.

Now a little background. The National Archives is the Nation’s repository of history, and the impressive food collection is a vital piece of that history. They have culled their materials to create an exhibit which will open June 10, 2011. “What’s Cooking, Uncle Sam?” will showcase 85 original records which trace the origins of the programs and the legislation aimed at the food supply and reflect the effects government programs have had on our food choices and preferences. Visitors will have an opportunity to examihttp://www.allbeforecoffee.com/wp-admin/post.php?post=8289&action=edit&message=10ne letters, diaries, photos, and maps from the collection. The Exhibition will focus on four broad themes: Farm, factory, kitchen, and table.

Then there is the world of internationally recognized Spanish chef Jose Andres who makes his home in Washington, DC and is the master of the restaurant scene with his restaurants under the creative arm of his ThinkFood Group. Andres will serve as the Chief Culinary Advisor to the exhibit. He calls himself a “cook and a storyteller,” and his most humble story, apropos to this exhibit, is his own personal success and achievements in his adopted country. Andres’s passion for food and how it can teach us to understand nations and history will become evident in the July 4th opening of his newest endeavor, America Eats Tavern. It is no coincidence that this pop-up 6-month restaurant will be on 8th Street within view of the Archives and in the Cafe Atlantico space which will move to  a new home.

Andres believes that chefs tell a story and that this restaurant, opening in collaboration with the Archives exhibit and in partnership with the Foundation for the National Archives, will expand food knowledge for all visitors. This unique, first-of-a-kind partnership will open the eyes of visitors to understand our nation’s past and project them into understanding the importance of food in our culture and our heritage.

Different titles; different jobs: One Nation of Food.

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A GF World

May 6

Posted by admin in FDA, food universe, gluten-free, health, news

It’s hard to believe that food labeling laws are proceeding at a crawl of a snail’s pace. Or not proceeding at all, depending on whom you ask. GF labeling Legislation was supposed to be in place three years ago (I love the line from the piece that describes the time period as the equivalent amount of time it took to build the Tunnel between France and Britain.) Some manufacturers have taken advantage of the increased marketing opportunities for labeling a product gluten-free. Shameful, but true. With the increased attention and awareness of Celiac Disease (May is National Celiac Awareness Month) and of finding significant numbers of individuals who have discovered they are gluten intolerant, it is devastating and dangerous that these protective laws have not been enacted.

We are not talking about a trend unless we are referencing the increased shelf space for GF products. Rather this is a health issue that needs attention in the current environment. This past week there were numerous outreach programs to call attention to the numbers of individuals affected by the disease. Will all of these efforts help? Possibly one of the most powerful benefits will mean that more people will be tested for this type of diet and many will feel better if they make the switch to a GF lifestyle. Not a trend; a healthy reality.

What can manufacturers do? Continue to examine product line and make certain that all the safety precautions have been applied to ensure that the labeling is accurate. Just this week Barbara’s Bakery, the cereal manufacturer, added to its GF lineup. Why not have Puffins Multigrain? Freezer options continue as well with Glutino expanding its pizza lineup with multi-paks. What happens if you are time-starved but crave a complete Italian entree, then Caesar’s GF linup works wonders. You have numerous freezer choices including manicotti, shells, lasagna, and gnocchi. Add your favorite sauce, and you’re covered!

Choices abound. Read the labels carefully and make certain your specific health and allergy needs are met. In the meantime, let’s hope that the FDA gets moving.

 

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Yes, I Know What the Calendar Says

Apr 21

Posted by admin in Environment, news

Friday, April 22, is officially Earth Day, but why not make a personal pledge to make everyday an Earth holiday?

Whatever the words or the products, every little act becomes significant. The impact is huge.

Respect our world and make a difference.

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Can Whole Foods top Whole Foods?

Apr 12

Posted by admin in cooking, grocer, life, news, shopping

That’s the question running along Rockville Pike this week as the long-established grocer moves to new digs. Not just a new store, but a big one, almost twice the size of the crowded space it had a couple of miles away.  For a company that has been in this part of Maryland for 20 years, they are demonstrating a new lifeblood as they open one of their bigger stores at 51,000 square feet.

Besides ample room to negotiate the aisles, what else is new in this brightly lit environment? Where does one begin? Maybe with the fact that they have a butcher on site. That works for me as the profession has been slowly facing the death knell. To help the butcher have a bold presence, there’ll be no shortage of great aromas as the meat department has its own smoker for ribs and brisket, a Kosher selection, and dry-aged meats.

The fish and seafood counter may remind you a bit of the way hotels are reaching out and getting away from the front desk concept. In this department, the staff will come out from behind the counter and help you select your items. The more personalized, interactive, approach is something that will be evident throughout the entire store.

Name a department and put them to the test. They’ve got you covered. Start with take-away, prepared foods. You’ll be swimming in possibilities from the hot 850 degree pizza oven that promises a Neapolitan selection in 90 seconds to the new Arepas section for your cornmeal cake. Too daring, then step over to the burger and hot dog station. Some other changes right there: An organic salad bar. Now that takes the guesswork out of decision-making! They’ll even have smaller, more affordable prepared salads in the cases.

As for what’s truly different: Cooking Rockville promises to take the guesswork out of “How do I prepare this food, ingredient?” They have a staff of cooking coaches ready to assist in an inviting space with a wall of spices and grains as a backdrop!  This area should help more shoppers take the next step into adventuresome, reality cooking, what they call CIY, Cooking It Yourself. They’ll champion you.

The company seems focused on addressing an age-old problem: Affordability. They are conscious of what’s involved for every shopper and stress their new focus: competitive everyday prices, over 2,000 sale items per month, and plenty of weekly specials. When you add that up and throw in the emphasis on fresh, organic, and local,  you have followed the Market to its next step.

It’s always fun to go to a new grocer or restaurant preview. This outing was no exception. Yes, Whole Foods has shown that shopping does not have to be dull. Always fun to see new departments stretch the possibilities and respond to the latest trends.

Grab a basket. It’s opening day!

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Deals, Deals, and More Deals

Mar 30

Posted by admin in chocolate, dining out, life, lifestyle, news, restaurants

One day you wake up to find an offer too good to be true. Your inbox entices. You buy; you subscribe. After all $15 for $30 worth of Mediterranean food at a place you frequent makes good sense; the math simply computes. That’s how the addiction begins. Before long you find the corollary services and pop your email into the location box and you’re off and running.

Then, the impasse. Your email is filled with offers. Deals, bargains, two-fers; you name it. They’re there. What happened? How did we get to this point, and why was no one offering us these “bargains” before? Marketing organization is the strategy that convinces businesses to take advantage of online energy. It’s simple for the companies, especially small companies, but no one should forget how well big players such as Gap (Groupon deal) and Amazon (Living Social deal) did with their offers!  Small businesses, on the other hand,  see the advantage of possibly getting 1,000 new customers. Will they have stickiness is the big question or does the purchaser only visit the place on his special deal visit?

Look at the possibilities that I awoke to this morning: Half-off a burger, $15 for $30 worth of food from a large selection of Asian and European restaurants, $25 for $50 at an American spot…I could continue, but it is rather alarming how these deals multiply. Subscribers are divided into only two groups: The Addicted and the Never Again. The fine print often gets the Never Again as they missed the expiration date or the deal was not what they expected.

The Addicted, a group I might claim chairmanship, means a daily scroll through the possibilities and some serious personal, private conversations about how many deals should one have floating in their cloud at any one time? I do have self-control, as in, I did not buy $20 worth of candy which looked like jelly beans for $10. Yet, a good chocolate offer…BTW, companies are sprouting up all over the country. New online contenders continually seem to offer a deal a day. Deal categories continue to expand from cooking classes to clothing to home decor and activity trips or vacations. You name it; there’s a deal site.

What’s one to do? Of course, cancellation would be an option, but then you’d miss the hot new restaurant that’s trying to get your attention. After all when you scan through sold out past deals, you see what you missed!

Just to show you the popularity of these programs, try to take advantage of the offer to get “free” money with a referral. Everyone you send it to seems to respond, “already subscribe.”

The obvious solution: Invest in the companies when they go public. They know how to make a deal.

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A Good News Round-Up

Mar 29

Posted by admin in beverages, Environment, food universe

Just saw that after almost two years of testing, the California based chain restaurant group, Baja Fresh Mexican Grill is all about composting and sustainability. We’re talking more eco-friendly plates, made of wheat byproducts, so G-F people, do not ingest! They’re also using unbleached burrito and taco wrappers. All good news.

Now we just have to teach people how to dispose of their various waste materials. Have you ever seen the way people line up at Whole Foods when they try to dispose of their containers? The way they study the possible receptacles, (trash, compost, and recycle) makes you wonder if companies need to keep a video playing above the disposal areas! You Tube video in the works!

Continuing the eco-theme, have you seen the nifty lunch and snack bags from EcoBags? They are just what we all need  for our snacks and picnic lunches. It is going to feel like a real Spring pretty soon. Be patient. The bags make recycling super simple: Nothing to throw out and a handy, attractive container to use and reuse.

And for our beverages, it’s time to be reminded about the Hydro Flask. We’ve had enough worldwide discussions about the waste from plastic water bottles, no matter how many times the companies reduce the plastic. Carrying this BPA-free fully insulated container enables you to begin with your morning coffee and then switch to a cooling water beverage. Hot stays hot and cold, cold. You know the drill, but what makes these handsome containers impressive is their double insulated wall. Never lose sight of their give-back program: You designate the charity and 5% of the gross gets donated through their partner program, FivePercentBack.

For the record, I have both the EcoBag and the Hydro Flask and give them both regular workouts! Trust me on their usability and feel good characteristics!

The math on all these programs is simple: We are helping save our planet, one action at a time. Earth Day is still several weeks away, but no single day should be our sole focus.

 

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A Heightened Taste Profile

Mar 28

Posted by admin in beverages, chocolate, dining out

Have you noticed how flavors are moving from one ethnic group into mainstream dining? Well, they have as in tamarind which has become more universally found; not just in Thai and Vietnamese dishes but as part of a flavor taste that strives to bring out the bold. After all, California boasts multiple locations of a top tier burger spot: Umami Burger. That’s the taste chefs and home cooks alike strive for: The fifth taste.

New research from the Center for Culinary Development in their Culinary Trend Mapping Report showcase how we have become more adventurous diners. Just take a common Latin American inspired combination, chocolate and chiles, and stroll down a market’s chocolate aisle. Yes, plenty of sea salt and caramel treats, but the heat potential from the chiles combined with a high percentage dark chocolate has become an interesting best seller.

Other trends that signify a move to mainstream eating include the use of wasabi. No longer just a green presence on a packaged market sushi carry out order or at the Japanese restaurant, but a true flavor enhancer in a variety of snack foods. Japanese yuzu, a member of the lime family, makes regular menu appearances as a marinade or a sauce as the citrus brings out a broad range of taste.

Let’s not forget the cocktail meisters who have taken these flavor-rich ingredients and foods to create unique, new timely, of-the-moment drinks. Basil is so last year!

Diners are ready to be willing players. Bring on the challenges.

 

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A Done Deal: The Single Cup

Mar 10

Posted by admin in beverages, coffee, lifestyle

We have been waiting for the announcement and just got it: Starbucks and Green Mountain Coffee Roasters’ Keurig units have completed the paperwork, and we’ll be the winners come this fall. Starbucks CEO Howard Schultz identified a significant piece of  research: Over 80% of current customers do not yet own a single-cup brewer. Following on the heels of the company’s most successful rollout ever, the VIA paks, they are ready to combine two concepts into one swift marketing move.MW-AJ137_starbu_20110310090529_MD

The products will be widely available and not limited to a single retail outlet. Remember the coffee deal with Kraft expired so their reach with this partnership has expanded almost infinitesimally. Not just coffee, but the units will work well with their Tazo tea lineup.

Let’s think about the home use advantages: All those times when you don’t want to brew a whole pot could grab the top slot. How about one person favoring a decaf and another an espresso, that works. All of this brew technology rests with the success of the single-pod machines. For travelers, there could be an across-the-board in-room revolution: Hotels could throw out the in-room coffee pots and go for the more sanitary single-use approach. OK, how about the office where no one wants to clean the pot; so no one does! My personal travel and in-home list could continue, but most importantly the news comes at the same time everyone is reporting an insane spike in the cost of Arabica beans.

One issue to ponder: The environmental impact of these little containers. Last fall this was at the top of the radar pile; let’s see what news comes out on this fractious issue.

As coffee prices rise, a single cup solution may win over a whole new legion of followers. We’ll watch and taste.

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One Day at a Time: The Meatless Brigade Marches Forward

Mar 7

Posted by admin in food universe, lifestyle

Pick a day, any day of the week, and you’re apt to hear someone pronounce it as a meatless day. During the “Great Wars,” Americans were asked to make sacrifices. That’s how Meatless Tuesdays came into play. Many families, often for economic reasons, continued that concept well past the conclusion of the War.eat-more-corn-detail

Meatless days took on a new pitch last year when “Top Chef” judge and chef Tom Colicchio advocated for Meatless Mondays and found lots of chef pals joining in on the concept. What’s the deal with this idea anyway? Depends who you ask. Clearly it has great marketing potential.

Cutting meat out of one’s diet has proven beneficial for many in terms of calorie reduction and overall health benefits. Cost savings come into play, too. As more chefs and cookbook bloggers demonstrate, there are plenty of forgotten vegetables and side dishes that can become tasty meal pleasers. Look at how appetizing some of these dishes are. Yes, you can find new uses for formerly unfamiliar veggies and introduce other proteins onto the plate.

The change is not limited to media hype. Many school lunch programs as part of an overall cost-saving approach and a nod to the obesity brigade have become more interested in finding acceptable meatless alternatives. For some youngsters, vegetables have never been a choice or a familiar food group so resistance has been anticipated.

Wait: The meat industry has decided to take off the gloves and counter the concept with its own series of campaigns. Plenty of red-blood loving, protein-heavy dishes do not want to be thrown out of the equation. After all, last year was definitely the year of the burger as idle pieces of real estate became burger destinations. Statistics indicate a continued strong appetite for this concept; one that seems to have drawn many well-known chefs into the condiment wars.

What is a health-conscious diner to do? Going meatless has its advantages as plant-based diet approaches continue to demonstrate. The answer about food lifestyle changes is always the same: Go easy; be creative; find your balance.

It’s Monday!

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