Posts Tagged Restaurant Promotions

Time to Get Involved with Food Issues

No one can be immune to the messages about food shortages or food deserts. A full range of food topics have managed to become front page news including problems with our food supply and food safety issues. Whether we are talking about obesity and its impact on the health of the nation or the lack of uniformity or good decision-making in our school lunch programs, we are talking food. Hunger statistics are staggering when we put these figures up against the placard that reads “World’s Greatest Nation.” Should there be millions of Americans in the bread line? These are food issues that affect everyone.

Solutions seem to be as prolific as the number of individuals offering advice. Now there is a strategy that everyone can employ and use wisely. Tomorrow, October 24 is the 1st National Food Day. What does that phrase really mean? In its most simple terms, it means, that there will be an emphasis on food issues throughout the country. Most cities have signed on with some sort of program and chefs, of course, are playing a significant role in the program.

What about the individual response? Yes, we can all get involved and do something. One day can make a difference. Support your local farmer. There are still plenty of farmstand markets bringing in the best of fall fruits and vegetables.  In some communities, individuals are helping plant a school garden so that young children can benefit from what is truly fresh. Restaurants are having a large variety of programs to bring in individuals and demonstrate how we can all pitch in and make a difference. Find a sustainable food project in your community and participate.

Yes, everyday can be a food day, but sometimes we need to pull back and think about how we can help others and create a stronger, better, more harmonious approach to food issues.  We can be a healthy nation.

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Policy Shifts: The Shrinking Plate

You can always tell when an industry starts to feel some strength under its wings. When promos start to slide and prices start to creep upwards. Another way to watch the food and beverage industry is to see how the center of the plate changes. Sometimes a restaurant tries a campaign and discovers that it is a losing proposition. For instance, take the issue of sides.

Giving them away as an all-inclusive price does not necessarily succeed for a long-term, non restaurant week basis. Yet when a restaurant decides that they can adjust their prices by eliminating the “included” in favor of charging for sides, the diner is left with an important decision. The prior $24 meal with two sides now costs over $30. The restaurant benefits. The customer needs to decide. This side-no side entree scenario is becoming more commonplace in the mid-tier market. Restaurants feel the same food pinch that home chefs and families feel: Rising food costs. Making this type of menu shift where the diner decides about an additional plate item can especially benefit a mid-tier restaurant.

Other changes a customer might notice is the center of the plate concept. More restaurants are shifting to increased garnishes as in a larger handful of chopped lettuce so the plate does not sit empty. One tiny piece of parsley does not do the trick! We know how everyone can save some money: Skip the tomatoes until they are again tasty and bursting with flavor. Not now!

Eliminating included sides or salads, increasing garnishes, and switching cuts of meat are three strategies becoming more prevalent in the current restaurant climate. The meat industry has plenty of so-called lesser cuts that work as well in maintaining price. We are seeing more hanger and flat iron steaks, for instance, for nightly dinner specials as they can be made juicy and tasty with the right cooking technique but save the restaurant and the diner an appreciable amount of money.banner2

All these trends are at work almost simultaneously as the diner continues to watch his dining out dollars and restaurants find themselves struggling with spiraling food costs and potential waste.

The improved dining out scene still faces tumultuous times. We can survive together.

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2010: The Year of Baby Steps

For many people in the food industry, 2010 was a year of Maybes: Maybe the economy will improve, Maybe we can do better this year than last, Maybe..

Merriam-Webster Dictionary selects a word of the year each year, and “Austerity” headed this year’s list. “Pragmatic” came in at second place. Interesting choices since I believe that 2009 was in many ways a harder year for food and beverage survival; a year where we practiced austerity for the first time and became more pragmatic about our decisions.

This year was the follow-up season which may have truly separated the straphangers from those with a seat at the table. Many restaurants, long-standing restaurants, are no longer in business as we close out the books on the year. Whether the blame falls on the landlord who believes he has figured out a better rental arrangement or on the still slow nature of the business, hard to come out with a precise formula. Many businesses that had become dining landmarks are now headed for historic obliteration.Step+N'+Store+Stool+in+White

What made 2010 so difficult for many was that consumers had changed. After a frightful 2009, food shopping and dining out decisions were different. Consumers had become smarter and businesses had to adapt. Grocers who never ran specials were now tripping over themselves with coupons, weekly deals, and daily offers. Restaurants chimed in with their own promotions as happy hours returned to the scene–if you drink for cheap, maybe you’ll stay for dinner. That strategy worked for some. Half-price wine became a more steady fixture and one not solely limited to traditionally, slow Monday nights. Some higher-end restaurants even relaxed their corkage fees to entice guests to empty their specialty wines and buy a wonderful multi-course meal to help the wine shine!

As we look back, it’s relevant to study what worked and why it worked. Will it continue into 2011 or will the glimmers of improvement, such as greater retail holiday spending, mean that restaurants and grocers can eliminate the programs that worked and go back to their old ways? I hope not. I hope we are all smarter. Tomorrow we’ll look at some of the trends of the year and make a guess about what foods and drinks we’ll see in abundance in ’11.

It’s all about strategy and most prominently, survival strategy. One step at a time.

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A Great Time of the Year

August is a month with emotional roller coaster issues as the end of summer concept looms large, but there are numerous good news ideas to smooth out the edges. Take the Summer Restaurant Week notion. Plenty of cities join the August parade of opportunities and extend the offers well beyond a single week. Look for deals in Washington, Baltimore, and Boston as starters. Remember reservations are most critical as the multi-course, prix fixe selections are natural enticements for dining out. The best strategy: Make a reservation at a spot you’ve wanted to try but hated the price point. During the special week, this type of restaurant may wow you and become more than a once-a-year destination.

If you’ve missed the restaurant week promotions, check out individual specials at top-tier restaurants. These are locations that cannot afford the August doldrums drop-off business and need to create promotions to keep guests dining. When everyone heads to the beach, you can head to the restaurant. There are plenty of food and beverage trend-setting ideas with happy hour and dog day promotions to keep you within budget. There are numerous lunch specials, early dinner deals, and specially themed events. You can even find the win-win situation at Louisiana Chef John Besh’s aptly named restaurant, August.beshrotation-meat-sq

As for making reservations, more cities have multiple online promotions to smooth the experience. Pick your city and see what specials Open Table has listed. This makes restaurant shopping easy!

No doldrums; just exciting dining options.

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Lotsa Restaurant Specials

May is already starting out to be a good month for dining and finding deals. Last month we mentioned The Palm $39.95 dinner which continues until the end of the month. Now they have company at all price points. Here are a few invites you may want to consider:

The Capital Grille just introduced a new bar menu with such tasty temptations as mini tenderloin sandwiches and lollipop lamb chops. These items will pair well with the reduced priced bottles (a list of 30 for under $30) or from the expanded wine-by-the glass list.

McCormick and Schmick’s understands happy hours and lets each individual location create a daily list of reduced priced specials and parallel beverage offerings.

–The Cheesecake Factory wants customers to get in on the action. With their new hamburger menu (called the Glamburger), they celebrate different regions of the country, but want to include your favorite recipe. You have until the end of the month to submit. Here’s your chance to be famous and secure a place of prominence for your secret ingredients!

T.G.I Friday’s has hit a whole new price point: $12.99 for a starter, entree, and dessert. That’s an amount that makes you question whether you can prepare a full meal like that at home for that price!

Besides the increase in happy hour menus, a few other promotions seem to have universal appeal. Many restaurants have L-N_winebarPhotohalf-priced wine nights (mostly Mondays or Tuesdays), and kids eat free nights are commonplace at a growing list of restaurant price points. Again, not every restaurant will follow the Monday-Tuesday light night concept, but those traditionally are good nights to secure restaurant deals.

No matter the price point, someone’s dealing.

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Food World: Restaurant Promotions

filet with wine for webEvery time we see little glimmers of strength in the economy, we are bombarded with a piece of information that makes us question if the news holds true for the restaurant industry. With so many restaurants tweaking their menus and adding small plates for guests to share and help diners reduce the cash outlay, something still is amiss. The same goes for wines as so many restaurants have half-priced wine bottle nights and more restaurants are doing mini pours to encourage wine purchases rather than have guests skip the beverage all together. All these food and beverage promotions are in place for a reason: A financial one.

Most major cities have had a restaurant week promotion and a number of spots continued the concept well beyond a week. Yet before this time we have not had a two-month restaurant week promotion. The Palm announced a Restaurant Week menu (a starter and an entree that comes with at least one side for $39.95) until the end of May. That’s an impressive strategy that should heat up the restaurant wars a little.

So much attention of late has been focused on the mid-tier dining establishments, but now the big guys want to show their food stripes. This will be a major promotion that will prove inordinately successful or be a tell tale sign of limited strength in the industry. It will be worth watching to see how other competitors jump in for the challenge.

A little step forward and two back. We still need promotions and incentives.

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March Madness: Restaurant Edition

With the office chatter all about the picks, it’s time to do some restaurant promotions that want in on the action. Not all of these are directly related to the hoops, but they’ll do while we figure out who’s moving to the Big Show. Set your own brackets, and find a spot to eat while you worry about your team.ncaa-09-mast-logo

T.G.I. Friday’s believes the boneless wings will be winners with their new 1/2 price promotion. These Buffalo wings will be available in the bar which will be television-focused game-watching venues. Check your calendar and match up with Fridays during the select March and April bar days.

Maggiano’s has a dinner special for two: A Fixed Price 3-course menu for $40. Diners have a choice of a shared appetizer or salad, then each person gets his own entree, and dessert becomes a shared event. This is the type of menu that needs little sports encouragement.

Pizza Hut has a unique approach: Support the underdog. They are looking for an upset and have great plans to give away 10,000 slices to those students. What about the rest of us? No problem: The $10 Pizza, any size, any crust, any topping. Here’s your chance to root for top dog or underdog!

Dunkin’ Donuts. If it’s Monday and it’s March, then it must be time for a free medium sized coffee, hot or iced. Hopefully before the end of the month, we’ll be straw sippin’.

Busy day; hectic week: St. Patty’s Day a’comin’.

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Restaurant Promotions

If you need ways to study dining out, then a simple barometer is the number of promotions that flood your email, Twitter, and Facebook accounts. Social media has become the key communication tool to let potential guests in on ways to save money. The strategies were the saving grace during each of the major snow storms as followers received messages that said ”we are open,” or not. Double and triple point nites were a common incentive to get loyalists in the door.

This has truly been a long month of limited outings whether from record snows or unceasing inches of rain. The Coasts have been clobbered, and the spots with normally full outdoor tables have been holding court inside as record lows have walloped the FL sun. Enough about February; what’s to come in March?

It looks as if restaurants have come out of the gate in flying colors with multiple promotions to get us out of our homes. In Washington, DC, The Restaurant Association coordinated a one-week (March 1-7) “Unleashed” deal in the hopes of creating a buzz again as too many people have been stuck at home and not taking advantage of the conviviality of dining in a more spirited space.

Chicago restaurants, at all price points, have banded together and offer any number of food and drink specials via Open Table. This site is a particularly easy way to see who’s offering what during the coming weeks throughout the country. Hey, Minneapolis, get out, you still have til the 5th to enjoy Restaurant Week.

Resorts are getting into the act, too. One of my favorite properties, Meadowood in Napa Valley, has instituted a rain check. If your visit includes a rainy day during your stay from now through April 2010, they’ll give you a complimentary night’s lodging when you stay again before the end of July. It’s been raining a  lot in California. The fields still have their mustard color display, and the restaurant always offers a quiet respite with exciting food.

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Regardless of the city, coupons, social media tactics, and the old-fashioned Internet are ready to help move you from the doldrums to the tables. Let’s welcome March by getting out and helping the restaurants stay in business and be there for us when accessibility is even easier.

I’m on my way.

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Support your Local Restaurant

OK, East Coasters, it’s time: Get outta the house.

Restaurants are struggling after 3, count ‘em, 3 weekend snow storms and then the final touch, a monster 2-day blizzard.

Eat OUT–plenty of people ready to welcome you inside. It doesn’t matter where you go, just go.

Support your local restaurant and keep them in business.pizza

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Here We Go Again: Restaurant Specials

If you want to measure the strength of the economy or its improvement out of the recession cellar, then look at restaurants or more specifically, restaurant specials. They are starting to come in again. Maybe they never stopped fully, but they are multiplying again. It feels a lot like last year at this time when you look at some of these offers.

The Palm has paired a 9 oz filet with a 1-1/4 lb crab stuffed lobster, accompanied by asparagus. Good until the end of March ($47.95)

The Capital Grille has a 4-course menu (appetizer, salad, entree, and dessert). Good until the end of February ($49).

P. F. Chang’s makes every afternoon (3-6 P) a happy time with reduced priced liquids and solids ($3-$6). That’s simple pricing easy to remember!margarita_wraps

Chili’s offers 3 courses (a starter, 2 entrees, and a dessert) for $20. The entree choice includes the new mini taco menu. Remember this is really a $20 deal for 2 people to share.

These are just a few of the national players getting in on enticing menus with early seasonal specials. The list can easily be updated regularly.

Don’t forget the smaller guys: The sandwich places, the local happy hours, and the numerous choices for lunch deals.

Time to take a break and dine out.

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