Posts Tagged Restaurant Promotions

Kicking Off Restaurant Promotions

restweekJanuary can be a cruel time of the year for those in the restaurant business. Cold, blustery nights often translate into empty tables. Rather than stand around trying to stay warm, most restaurateurs figure out a promotion or two to enliven the room. Welcome to the winter edition of Restaurant Week. This time it seems large metropolitan areas are joined by outlying suburbs in establishing their own special promotions. Lots of choices.

The old philosophy of a week of deals has expanded and numerous businesses are opting for multiple weeks. Why not–do the numbers: People filling the tables paying $35 for a 3-course dinner or a lot of staff hanging around in anticipation of someone walking in the door.

As with prior Weeks, Open Table is a wonderful source of information. BTW, now is the time to make reservations, especially for the hot spots that fill up quickly, but recognize that the popularity of the “good deal” means that some cities, such as New York, hold off accepting reservations until closer to the actual start of the promotion.

Here are a few January morsels to help you plan your East Coast tastings (check out the sites as many offer reduced parking lot fees):

Washington, DC, January 11-17; Numerous restaurants have already said they will continue the prix fixe menu beyond the official dates. Not every participating restaurant does both lunch and dinner specials.

Philadelphia, January 17-22 and 24-29.

Baltimore, January 22-February 7.

New York, January 25-February 7.

Sorry, Boston travelers, you’ll have to wait til March or participate in the Dorchester-Milton Restaurant Week, January 17-31. Don’t worry there are plenty of West Coast promotions, too, such as San Diego (January 17-22).

The best strategy, to have the most fun with Restaurant Week, is to dine at restaurants you normally find unaffordable. Who knows, maybe you’ll become a regular.

That’s the hope.

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The Year of the (Chef) Burger

This year, the one we’re saying good bye to, has been a major gut check experience. We learned a lot about ourselves as we changed our spending patterns. We became savers! Unheard of!

In our saving mentality, we started to cook more, eat at home more, and dine out differently. No longer was every restaurant meal one that approached stratospheric prices. We welcomed new places that promised better buys, greater attention to our needs, not just THEIR bottom line. We patronized new burger spots and bistros, the types of restaurants that succeed during tough times.

Big-name chefs figured it out and rearranged menus and moved into this dining space. Why not? Customers were receptive. Tables were full. The price was right: A perfect solution to wanting to dine out but refusing to spend 4-star dollars.

If chefs like Daniel Boulud (Daniel and DBGB Kitchen & Bar), Laurent Tourondel (BLT Steak and BLT Burger), Danny Meyer (Union Square Hospitality and Shake Shack), and Michel Richard (Citronelle and Central Michel Richard) are flipping burgers; there’s a good reason for their aggressive moves: Dining Dollars talk. It’s not that their fancy restaurants sit empty; it’s just more likely that diners can opt for frequent USH_ShakeShackburger or bistro stops several times a month!

So much of the year was spent saying, “Don’t worry, it’s almost over.” The elusive elephant has never really left the room. The economy has improved but more people are on the breadline. We want everything to be better; we want to return to the more carefree universe that gave us tacit permission to eat out and carry in without as much anxiety about our decisions.

We welcome the Burger and Bistro approach.

The lines are long.

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What I Learned This Year

As with every year when we talk about food and the hospitality industry, there’s lots of news. This year was no exception, but it was a challenge for many businesses to stay above water. Some didn’t make it. Money was tight and customers were careful. It was certainly not a year where everyone stood and waited for the world to change. It was a year of action, invention, and reinvention.

Coupon use was way up–grocery stores doubled and tripled the value of coupons in response to consumer belt-tightening and renewed interest in home cooking. No longer did grocers rely solely on newspaper coupons, but they expanded their online coupon promotions. Who would have expected Whole Foods to aggressively participate in this type of endeavor? Not me. They did and became as serious about coupons and sales as any of their competitors.

Grocers worked on their house brands and made them palatable and popular. The price differentiation between the big brands and the new house brands became a deciding factor for many shoppers. House brands scored well in this contest.

Restaurants increased promotions such as half-priced wine nights and 3-course prix fixe menus. They strived to emphasize how they have changed and how they could respond to the new, emerging diner. The strategy continues with greater emphasis on value dining.

Restaurants revamped their menus and placed a greater emphasis on small, shared plates. Restaurant Weeks, with their specialty menus for lunch and dinner, were expanded to become multi-week experiences and commonly became a fixture both in winter and summer.

Food recalls became more frequent as we became more diligent in monitoring the possible health risks of numerous foods. It was a bad year for packaged ground beef and a bad year for government watchdogs who had not tightened the rules enough to stop a problem at the source. “Voluntary recalls” became popular responses to early questions.

Value became an important focus whether we were talking about new-found wines, sparkling beverages that tasted like Champagne, or a regular cup of coffee. All food-related businesses and others in the hospitality industry understood the importance of repeat business and strived to wow consumers with their own loyalty programs.

It was a good year to write about COFFEE as so many health research studies confirmed my basic mantra: Another Espresso, please (Sure, there are numerous studies that question that wisdom).krups-fast-touch-203x180x180_0

I learned a lot. Way more than this mini list details, but the search function should give you an opportunity to refresh your tastebuds.

I hope you had an opportunity to enjoy the life and times of an opinionated food and beverage blogger.

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Restaurants Are Fighting For Us


It’s been a busy few days as restaurants and food retailers try to figure out promotions and strategies to entice us.
I love restaurant wars and not the “Top Chef “ version, but those on a more human scale like Dunkin’ Donuts’ latest salvo in the Chicago area. They are saying whatever you do McDonald’s, we’re on the same plane. Bring it East; it’ll work here, too. A 99-cent menu–that’s got some weight.

Then McDonald’s shrugs and says we’re not going to sidestep a trend.  Come January they will be rolling out their dollar menu nationwide. BTW, starting today, November 10, and continuing for 10 days, the company has dubbed the pre-holiday period, McHappy Day to help raise money for Ronald McDonald House Charities.

Starbucks says change is a’brewing and plans to reward its most loyal customers with a new card strategy that will be rolled out by December 26. “My Starbucks Rewards” will consolidate several of the current card offers into an easier program that increases rewards for the most frequent users.programs_card_rewards Visits will be more delicious!

T.G.I. Friday’s has decided that appetizers (Appy Hour) are fun and truly great half-priced, and if you read the restaurant trend post, you’ll expect to see more of this shareable concept from a multitude of competitors.

Not to be ignored is the burger everywhere trend. Some analysts believe we are starting to see the death of the gourmet burger, but others think we are still climbing up the hill. They believe  no chef wants to be stuck making sandwiches when they could be tweaking the burger numbers.

Putting all this in perspective is a new study from Alix Partners, “Diners to Restaurants: We Want Some More…For Less.” That is the challenge for restaurants at all price points as the study found that consumers plan to reduce their overall restaurant spending.

Expect more of this type of news as dining establishments and food industry leaders strive to enhance their position during the pre-holiday and holiday onslaught.

Bring on the Specials.

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Bits and Bites

I love when the news focuses on ideas that get a second look. We comment about something and address its key issues, but when it gets further inspection, then we have accomplished a great deal.

Here’s a good one: The Connecticut Attorney General is investigating the Smart Choices program. This program received initial high praise, but after further inspection, there were questions. This is the product group that affixed so-called healthy nutrition information on packs giving certain foods the go-ahead. Foods like Froot Loops and mayonnaise roused the CT office. Yes.

How about all the attention on Starbucks and its high pricing policies. They came out of that tunnel and are now aggressively promoting the nationwide launch of their instant, yes, instant, paks of coffee. Via has already been positioned on the end caps at Costco. Expect big sales numbers for this product from that marriage: The Big Box and the Instant Darling.

Maybe the best news is the direction the government has taken in the realm of food safety. With one focused site we have half a chance of knowing what’s gone wrong within minutes of the first reports. No longer do we have to search for hours. foodsafetybasics_lgThey have food storage charts and food handling information: All pertinent data to insure food safety. As long as the site remains as it’s intended: A proactive information service, we will all be in a better place.

All the bits and bites come together with two final thoughts for now. The success of various cities’ restaurant weeks has spawned an offshoot: Delivery Week in New York City (Oct 19-31). Imagine other cities with strong neighborhood food delivery services will consider the concept. The price is certainly right for the appetizer, entree, and dessert: Lunch, $12.09; Dinner, $20.09.

Grocery stores continue to find strategies to keep prices in competitive balance as new markets open and challenge the old standbys. Grocery wars whether between Amazon and Wal-Mart or locally-based shops help consumers meet their budgets. Specials, double coupons, and affordable recipes need to continue.

Even on this the 4th straight day of dark, cold, gloomy, depressing rain, there are some positive newsworthy items to digest.

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A Banner Year for Restaurants

zagatOften we hear that more restaurants close than open in any given year. It seems almost impossible to tabulate in a city like New York with so many restaurant options and so many little places that literally sneak into the fabric of the city.

Yet a recent Zagat survey ((The 2010 Zagat New York City Restaurants) said the news is good: Even though we may be more cautious in our dining dollars, more restaurants opened this past year than closed  (157 opened; 102 closed). These are more impressive figures than last year’s numbers: 119 opened, but 88 closed!

Even with all the prix fixe dining deals, the average cost of a meal still managed to creep up a little, 2.5%. On the less impressive side of news, diners are eating out less frequently than in the past and almost half (43%) of those surveyed said they are paying more attention to price than they formerly did. Simple cutbacks include: fewer appetizers and/or desserts and alcohol purchases: All categories that can easily drive a bill and not really major surprises.

Further positive news includes diners comments on getting a reservation: Easier than in the past. They also comment that they are equally satisfied that the deals are better and their dollars are more appreciated. Restaurateurs may seem more welcoming, but service issues still rankle many diners with 60% citing poor service as their number one complaint.

Here’s a simple takeaway: Pay attention to my table, bring the courses with a smile; explain and comment like you mean it, and keep the special offers coming so we can be supportive.

Nothing too complex.

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Economy Barometer: Restaurant Edition

Each time I imagine light at the proverbial end of the tunnel, I get further insight that all is not as one would hope. Restaurants still struggle. Many big time; some have called it a day. For those that are in the ring putting up a good fight, they have re-imaged themselves as more accessible, more financially reachable. Simple translation: Promotions.

Half-priced wine nights. We all love a good deal; especially when it is a true value. This concept could be even more enticing if it were not limited to a single slow evening. With so many states allowing diners to take home unfinished bottles, this type of promotion could be a further enticement to dining out.

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Pre-theater menus: A good idea. One that borders on great when top-tier restaurants participate, for instance, in New York, there’s Artisanal Bistro. Their pre-theatre menu morphed into “Value-Added Dining,” a prix-fixe menu at all meal times, like Restaurant Week forever!

In DC, there’s Tosca–an expensive restaurant that figured out how to bring in an earlier crowd during a potentially slow, quiet dinner hour. They even donate 10% of the “Dine at Dusk” proceeds to Food & Friends, an organization that helps individuals with life-challenging illnesses receive proper nutrition during difficult times. That alone should make you want to dine early. A smart pairing.

Back up a little: We have seen the proliferation and return of the Happy Hour concept which was exceedingly popular during the 60′s when it involved real food, not just chips. That trend disappeared until the past year when the food and drink combo came back into play. The latest participant: The Palm and its Prime Bites Menu.

The evidence of reality-based economic paranoia is true at all price points. Look at the $5 promotion which began so long ago at Subway and continues to draw in legions of customers. Smart move.

How about the latest family lure: Two Kids Eat Free at Boston Market. All you need to purchase is a single adult entree for at least $6–simple translation–3 can eat for 6. That works.

Promotions that worked earlier in the year are somehow reappearing or being extended, once again. Take T.G.I. Friday’s $5 sandwich deal: It’s back with special $5 off select entrees, too. IHOP wants to be a dinner destination as well as a breakfast spot–they have a new menu to put themselves into contention.

Restaurants are no longer trying to be coy about their strategies. Those that want to survive are willing to fight for the turf.

We’ll help you stay in business if you help OUR bottom line.

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Great American Dine Out

Let’s help Share Our Strength (SOS) share its strength, its mission to end childhood hunger. Here’s an opportunity to support restaurants participating in the nationwide “Great American Dine Out.” The one-week promotion begins Sunday, September 20 and concludes Saturday evening, the 26th. Restaurants give back either through selected menu items, a percentage of overall sales, or special promotions that help SOS on its drive to end childhood hunger by 2015. Not an easy task especially in these tumultuous times!

There are a few ways to find the restaurants in your area, or your travel spot, that are participants. Two obvious directions are the SOS site itself where you can enter a zip code or city/state combo or with an online reservation service, such as Open Table–here’s a sample list for LA.dineout

Restaurants that give back are important destinations we should remember year-round. In this one special Dine Out week, they provide a winning solution to a critical nationwide problem.

Dine Out with SOS.

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Restaurant News

In our food world, there are far too many signs that the worst recession is not yet over. Not nearly over. Just this past weekend in New York City a landmark restaurant, Cafe des Artistes, decided to take down the “Renovation” sign toscaand replace it with a “Closed” one: Permanently . That is the same story that occurred not that many weeks ago in Washington, DC with Olives, the popular Todd English restaurant just blocks from the White House. Same Scenario: “Renovation” became “Closed”. Name a city, and the story has repetitive qualities. It’s a war of the plates. Those restaurants that were merely hanging on are finding it difficult to grab an additional lifeline.

As for some of the big national steakhouses such as The PalmThe Capital Grille, or Morton’s Steakhouse you see other ways the message is being transmitted: Deals, specials, promotions that keep getting extended. The Palm’s lobster and  steak special are both extended until the end of September. Am losing count how many times these have been extended! The Capital Grille just announced their $39 3-course dinner will be good until the beginning of November!  Morton’s has a similar promotion which continues until the end of September. These types of ongoing promotions were previously unheard of. That says a lot about projections, numbers, and negative info. It only works if the consumer believes that such a promotion is a good deal and not something that is still difficult to swallow.

Restaurant weeks have become multi-week and seasonal promotions. Restaurants tout that a single week could not accommodate all the interest. I think that is part of the story. Having visited a number of such establishments, I believe the other component to the decision is why not extend it an extra week if it helps draw the numbers and fill the tables. Why not?

BTW, the restaurants that did a good job during restaurant weeks are those that either let guests choose items from the regular menu or established a creative menu and not a skimping one that left people grousing about overpaying for something ordinary. The restaurants that have it figured out will garner long-term customer loyalty.

Restaurants can learn plenty from guest response. Listen.

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What $2 Will Buy

food_pm_83Well, it’s probably not a large cup of coffee in most major cities, but $2 will buy you 2 lottery tickets, 2 bagels, 8 munchkins, 2 bottles of water from some street vendors…you get the picture.

Now if you want to take the family out for dinner, that’s another story: Expect to cough up some serious money OR buy a $25 gift card for $2, not the normal $10 but $2. What? Makes little sense, but Restaurant.com thinks it’s genius. They may be right. Hurry gotta buy it by midnight August 13th and enter code “PORTION” at checkout. You’ll find a list of restaurants on the program in your zip code or at your vacation destination or wherever you plan to be during these final summer days (many gift cards have a 1-year expiration date–check out the rules). Definitely an interesting promotion and a great response to all the people questioning the cost of summer restaurant week promotions. Those who do not want to visit high-end restaurants for a $35 dinner promotion have a $2 solution. BTW, many restaurant week hot spots have a $15-20 lunch menu–that may be the right approach!

Restaurant promotions offer choices at multiple price points. Figure out what you can afford. This is almost as good as bartering.

Dine out.

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