We have been waiting for the announcement and just got it: Starbucks and Green Mountain Coffee Roasters’ Keurig units have completed the paperwork, and we’ll be the winners come this fall. Starbucks CEO Howard Schultz identified a significant piece of research: Over 80% of current customers do not yet own a single-cup brewer. Following on the heels of the company’s most successful rollout ever, the VIA paks, they are ready to combine two concepts into one swift marketing move.
The products will be widely available and not limited to a single retail outlet. Remember the coffee deal with Kraft expired so their reach with this partnership has expanded almost infinitesimally. Not just coffee, but the units will work well with their Tazo tea lineup.
Let’s think about the home use advantages: All those times when you don’t want to brew a whole pot could grab the top slot. How about one person favoring a decaf and another an espresso, that works. All of this brew technology rests with the success of the single-pod machines. For travelers, there could be an across-the-board in-room revolution: Hotels could throw out the in-room coffee pots and go for the more sanitary single-use approach. OK, how about the office where no one wants to clean the pot; so no one does! My personal travel and in-home list could continue, but most importantly the news comes at the same time everyone is reporting an insane spike in the cost of Arabica beans.
One issue to ponder: The environmental impact of these little containers. Last fall this was at the top of the radar pile; let’s see what news comes out on this fractious issue.
As coffee prices rise, a single cup solution may win over a whole new legion of followers. We’ll watch and taste.

With Spring just ready to pop onto our calendars, we stand ready with our straws to welcome the change in many of our beverages. We are at the beginning of iced tea and iced coffee season. Yes, I know some of us adhere to iced beverages regardless of the season, but for many Spring is the “official” opening day for iced beverages. You want the drink to stay at the right intensity and not quickly turn into a watery, negative experience; so use a good, sturdy cup and grab a straw. Here’s some exciting news that’s easy to enjoy.